The demand of mass Internet users is simple and practical _Shang ping China focuses on high quality website construction

Shangpin China Website construction company : To do the Internet is nothing more than to do two things well, one is the product, the other is the service; Of course, the two are an organic whole, which is meaningful only when put together. The premise of doing these two things well at the same time is that we must understand the needs of users. Only after we understand the needs can we correctly position ourselves and work hard to continue.

The demand of Internet mass users is simple and practical

As we all know, the Internet is becoming more and more open, so that more and more people can engage in Internet related activities through a lower threshold; It is also known that only a few people succeed in the Internet, while more are forced practitioners. In fact, why do many people live on the Internet for many years, especially those who are individuals Marketing website construction I haven't got anything for a long time; The reason is that many people do not understand the needs of users before doing these projects, and many people think that the needs of users are their own needs, and put all their ideas in their own websites or other applications.

Although I am only an Internet amateur, I am also an individual amateur webmaster who has worked for nearly five years, and can be regarded as an Internet person. In my amateur experience of doing websites in recent years, I have seen many failures of grassroots webmasters. In fact, one of their biggest problems is that they start from themselves. Among them, those who know the technology use their online operating websites as their own debugging websites all day long, while those who do not know the technology use their websites as demonstration stations for others to do tests. As a result, they make websites colorful, while the content related to the value of a website is rarely done. Many people actually copy the content of their websites from some websites.

People say that such a website is of no value to users. In fact, many users who think it is good and high-end will not care about it. If you are an entertainment station, users like to let them get their own happiness through the simplest and fastest way; If you are a content station, users like to make it faster and easier for them to find the content they need; If you are working as a technical station, users like what they can easily master. Although the specific needs of each website user are certainly different, the characteristic of these needs is that the public users pursue simplicity, that is to say, simplicity is the demand of the Internet; Our website is actually a public. Let me illustrate this with a few simple examples.

1. The success of Big Internet.

Why this example? Because the user group of large Internet companies is the public, for example, Tencent's user group is large enough, and the sampling data of these users can basically reflect the entire Internet users. Do you find it difficult to use microblog and QQ space? I don't think so, because those aunts who don't know anything about the Internet can also easily use these things. Therefore, in addition to the high-end quality of the products of large companies, the other biggest success of the products of giants is the simple use. Users can easily use them with very low operating costs. Users will naturally like such products and services, which is the demand of users.

2. Recently, the salary checking APP has become very popular.

I believe that many Internet practitioners have also heard about this application. In fact, this application is popular. In addition to its innovative ideas, another factor that is equally important and even more important is that it is simple. In fact, it is simple and practical. This app can be shared or viewed without registering at all, and users like this low-cost thing. At the same time, let's also take a related counter example. If every resource in your forum must be registered and posted before downloading, unless your content is attractive enough, many ordinary users will not stay at all, so your page bounce rate will be very high.

3. Webmaster tool for online logo design.

This tool may be used by most webmasters when they are just building websites. After all, we seldom learn graphic design. If you have used that tool and then learned a little graphic design knowledge, you will think that the things generated by those tools are very simple. If you are a professional graphic designer, you will certainly not use those tools. But one of the biggest characteristics of this tool is that it is simple and practical; First, you can easily input your own text to generate what you want; Secondly, it is not very cheap for grass roots to buy, and it is free. So you can see that there are many very popular websites on the Internet. Of course, I have one of my own, which is also very good. If you want webmasters who use these tools to follow me, a professional graphic designer, to learn how to design, I guess no one is willing to learn for free.

The above are just a few simple examples. In fact, the Internet can demonstrate that simplicity is really the demand of Internet mass users. There are countless examples to describe. Therefore, when we conduct user demand analysis, we must not treat users as you and take your own views as users' needs; Instead, you should treat users as fools. In fact, your users must be far inferior to you in what you do. Otherwise, why should people use your things. If we want to gain users' hearts, we must make it useful and easy for users to get it!

The demand of Internet mass users is simple and practical

Date：2014-12-22 Source: Shangpin China Type: website encyclopedia
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