Shangpin ChinaWebsite construction company: The purpose of SEO is very clear. It is to promote the sales of enterprise products, improve the popularity of enterprises, attract partners, and reduce the promotion costs of enterprises.Sales promotion is the core of an enterprise's operation. Through optimization, everyone can make their website have a good ranking. The chance of closing a deal is much higher than that of enterprises ranking lower. It is easy to improve the popularity of enterprises on the network and attract other partners to join.
Another obvious advantage of SEO is cost saving.Compared with traditional media advertising, the cost is very low. Some friends may say that you can play auction. Yes, auction can make the website ranking rise rapidly, but there are also disadvantages. The first is the cost problem. The second is whether you can always rely on competition to solve the website ranking problem?Of course, it is impossible. Therefore, the existence of seo is inevitable and reasonable. This article will let Shangpin ChinaMarketing website constructionThe service provider shares some common SEO methods and techniques with you. I hope you can share some with us!
1. Website structure domain name optimization
After the reasonable design and code optimization of the website, we should optimize the website structure and domain name. The simple and easy to remember domain name is the first choice when choosing a domain name, which is convenient for the search engine to include and also convenient for the visitors to remember. In addition, the path level of the above mentioned pages should be kept within three levels,If the pages above four levels are included, they are certainly not as good as those at three levels. In addition, static pages are used for static pages, and dynamic pages are avoided. Although major search engines claim that static or dynamic pages are included the same, a large amount of data shows that there are differences.
2. Web design optimization
As we all know, if you want to do a good job in SEO of a website, you can't simply write a few keywords. First, you need to optimize the website. The webpage optimization here is not about artistic design, but needs to improve the loading speed of the webpage on the basis of aesthetics, without unnecessary code,It is convenient for search engines to collect. In addition, the navigation bar and columns of the website should not use pictures or js. The column level should be three-level pages, which are simple and hierarchical. First, the column page content page, and each page can make it easy for visitors to return to the previous page and home page. This is a problem that everyone needs to pay attention to.
3. Website details optimization
A common saying is that details determine success or failure. When you do SEO, you also need to improve each detail. From the title, column name, to image processing, website map, article call, etc., you need to pay attention to, for example, adding alt tags to images, adding h1 tags, and so on. These are details.
4. Operation optimization
After all the above is completed, the next step is to optimize the operation, promote, send out the chain, exchange links, update articles, and so on. After these daily maintenance, we will not introduce how to send out the chain and update articles here. We should also be clear.
5. Website keywords and description optimization
In fact, the key words of the website are not very important now. Now many websites have not written this tag. I also feel indifferent, but you'd better write it. Three or so is enough.In terms of description, you'd better write your own original description, which is about 200 words long, and some are just dozens of words, depending on your own opinion.After writing, don't change it casually, especially for the new website!