What impact does Baidu's latest matching algorithm have on SEO optimization_ Shang pin China focuses on high quality website construction

I believe that many webmaster friends are like me. Sometimes they will visit SEO blog, SEO forum or Seo website optimization For relevant websites (collectively referred to as websites below), perhaps careful friends will see that most websites will see an in station search box in the head. If we want to find an article, we can quickly find the article we want by entering the keywords of the article to search.

In fact, this kind of on site search belongs to a small search engine. Of course, this is only for the website itself, and the search results are limited to the data existing in the website database. So why can we get the results related to this keyword when searching through the keywords of this article? This is Shangpin China Website construction company Today's matching algorithm.

We know that the original search engine relies on this matching algorithm, and this small search engine is the predecessor of Baidu search engine. Listen to those SEO seniors who said that in the early years, especially in the early years of the rise of the SEO industry, as long as your website keywords appear more than others, then your website ranking must be the top.

The most original SEO promotion is based on keyword stacking, so it was much easier to do SEO at that time than it is today. But now it's no good. Now the accumulation of keywords will be regarded as cheating by search engines. So why talk about this algorithm today? Because the matching algorithm is also one of the important algorithms for search engines to filter results.

The matching algorithm will also be one of the factors that affect your website's participation in ranking. The original prototype of the matching algorithm is the keyword matching degree. The keyword matching degree refers to the similarity between keywords and the keywords contained in the page content, that is, the consistency between the search keywords and the title or content of the article. The higher the matching degree, the better the keyword ranking.

Here are three things to note:

1. The anchor text of the keyword should also appear

This will not be explained in detail here. It should be noted that the anchor text must be dominated by keywords or long tail keywords, and both the home page and the inside page must have directions.

2. The keywords to be done should appear on the title

This is easy to understand. Let's take an example. For example, if you want to eat ramen, you will see a row of restaurants when you go downstairs. I saw the sign of a shop that said: "XX Ramen Restaurant, and then you can go in to eat ramen. Here we talk about the sign like your title.

So if you want a keyword to get a good ranking, you must have the keyword on the title, otherwise it is difficult;

3. The keywords to be done appear in the content

One thing we should pay attention to here is the keyword density we often mention. Here we correct a mistake. Generally, we think that the keyword density is 2% - 8%, which is specific to the overall website. Now, the key word density refers to the density of the keywords in this article, so we should distinguish between them.

Marketing website construction The company still products China: think that the density of keywords can be naturally, there is no need to deliberately increase;

What impact does Baidu's latest matching algorithm have on SEO optimization?

Date：2015-03-31 Source: Shangpin China Type: website encyclopedia
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