Talk about Baidu's laws and regulations that "seriously" affect website rankings _Shang pin China focuses on high quality website construction

When we blindly pursue website ranking, have we ever thought about what affects website ranking? quite a lot SEO website optimization It can be said that it is the algorithm rules of the search engine. Of course, this is necessary. Only when the rules of the search engine are met, can your website participate in the ranking. Today, the author will take Baidu, China's largest search engine, as an example to talk about the algorithm rules that seriously affect our website ranking.

The current situation is very clear. In order to occupy the search engine market more vigorously, Baidu has proposed a new algorithm rule of "focusing on user experience and meeting user needs to the greatest extent", and also introduced corresponding rules, such as the Lvluo algorithm, the pomegranate algorithm... However, as SEOer, have you ever thought that these are the rules that ultimately affect the website ranking?

We should understand that it is necessary to follow these algorithms, but after following these algorithms, we found that the website ranking did not improve significantly. Marketing website construction The company Shangpin China told us that these published algorithms do affect the website, but they are not the most influential algorithm rules. So what algorithms are subtly influencing website optimization?

First, matching algorithm

The matching algorithm is most often applied to website titles and META tags, which are relatively high weight positions. Another is to add our main keywords to the website content and anchor text links inside and outside the site as much as possible. However, it should be noted that the keyword matching recommendation in the website should focus on its density and not be added deliberately, so as not to cause keyword accumulation and be judged as over optimization.

Second, voting algorithm

The voting algorithm is a recognition of the website page whether it comes from the outside chain voting outside the station or the inside chain voting inside the station. The voting algorithm intuitively reflects the user's recognition of the page, which is a recommendation of the page. Generally speaking, we mostly implement the voting principle through hyperlinks, but after the algorithm reform in recent years, the voting algorithm requires that the page pointing to it cannot be a single page, otherwise it will be suspected of cheating and be "banished" by Baidu. To be more straightforward, we think that most of the text links cannot click on the past, so they cannot form a vote. Therefore, such links are useless in the voting algorithm, just a reflection of the website page exposure; Moreover, when we do site link voting, we should not only publish on one platform, but also expand to 2~3 platforms, which will have a high probability of success.

Third, user satisfaction algorithm

The level of user satisfaction depends on whether the website content meets the needs of the largest user group. No matter how beautiful your pages are and how excellent your content relevance is, if you fail to meet user satisfaction, your website will not pass the test. The user satisfaction algorithm observes some user actions, including bounce rate, page dwell time, etc. It is the most difficult algorithm to control among all algorithms, and also the algorithm that most affects website ranking.

Fourth, cheating algorithm

There are many SEO technologies that are not allowed by search engines. Through some opportunistic technical methods to obtain good website rankings and traffic, this is the black hat algorithm. The cheating algorithm will analyze the characteristics of the black-and-white list of the website. If the website does not cheat, you will not get scores through your previous basic optimization and post maintenance of the website. However, if you find some characteristics of cheating techniques on the website, such as keyword accumulation, all content collection and copying, and sudden increase in the external chain in a short time, then unfortunately your website will be warned of the right to be demoted. If you still do not correct the warning period, you will face the crisis of being K by the website. Once the website is K because of cheating, it is almost impossible for the website to participate in ranking if it wants to gain the trust of search engines in a short time.

Fifth, related algorithms

The relevant algorithm was later reflected in Baidu's new algorithm. The "unrelated search results" proposed on September 6 is an extension of the algorithm. The relevant algorithm requires that the website content is consistent with the website theme and page, and the information irrelevant to the industry cannot be selected for publishing in order to attract traffic. Even if such irrelevant content is included, it will not bring extra points to the website. On the contrary, it is likely to cause reaction to the website and affect the website ranking due to the inclusion of irrelevant content.

Talk about Baidu's laws and regulations that "seriously" affect website ranking

Date：2015-04-01 Source: Shangpin China Type: website encyclopedia
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