How to build a website combining aesthetics and marketing

The viral light speed development of the Internet has changed not only everyone's consumer habits, but also everyone's interest segmentation of the Internet cake. Ten years ago, when an enterprise was creating a website, they might just consider making the website more beautiful, which would Website construction company More information is displayed here.

However, the spread of e-commerce has made more enterprises realize that a website can not only serve as a "vase", but also hope that a website can bring benefits to them. As a result, from website design to website production to online, they no longer consider the elements of beauty, but also consider user experience, how to increase customer inquiries and other elements that can directly bring benefits to enterprise online marketing.

Element 1: search engine optimization

A website that can bring value to the enterprise is the favorite of the enterprise. Therefore, in the early stage of website construction, search engine optimization is also one of the factors that many website builders need to consider. Once the search engine optimization is taken into consideration, many website construction implementers need to pay attention to many ways such as code, JS call, CSS standardization and so on. For example, for a simple example, your artist has designed a website for you. What program do you use to implement and express the website? As we all know, today's Marketing website construction There are many Chinese languages that can be implemented, but not all languages are suitable when considering search engine optimization.

Element 2: user experience

Aesthetics is one of the most important factors of user experience. Every website designer must think from another perspective when building a website - from the perspective of users, whether I will like such a website. For example, convenience. When Taobao bought an item, its payment method was very single Alipay. After several years of development, it has developed various payment methods, such as fast payment and online banking. The reason is very simple. A single payment method may limit a large number of consumers. If you ask consumers to register a consumer, not everyone is willing to do that complicated process.

Element 3: Others

With the rapid development of mobile terminals, more and more consumers also pay attention to mobile websites. Maybe you don't feel it now, but after a while, the trend of using mobile websites is as popular as using WeChat. Now you ask a person how much WeChat is. If he says no, how do you feel? The first feeling is that you are OUT. Similarly, perhaps several months later, someone asked you, does your website have a mobile phone station? If you don't answer, then you are as if you don't have WeChat. This is a trend of the times, of course, this is just an example. Every website builder must firmly grasp some of the most cutting-edge technologies or information in the market, in order to stay ahead of others.

Element 4: Website promotion and operation

Whether it is user experience, website promotion or search engine optimization, they can actually be said to be part of the website operation. Of course, the operation of a website includes more than the above aspects. A website has four degrees on the Internet: popularity, popularity, image and brand. SEO may bring you popularity, website promotion may bring you popularity, but for a website, these things are not enough. An optimized website must have a place to retain consumers. Beauty may be one of the conditions, but it is also the weakest one. Because Shuai can't serve as a meal, what every consumer needs more is something that has practical value for them. For example, your website says that if you register a member, you will be rewarded with 100 cash, while another website says that if you register a member, you will enjoy lifelong senior VIP treatment. Do you think there are more members who register your website or others?

As an online company, if your website can bring customers not only a "vase", but also a sharp online marketing tool, then I believe that your company can get a very good promotion at any level.

Date：2015-04-14 Source: Shangpin China Type: website encyclopedia
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