What is the role of secondary navigation in website construction_ Shang pin China focuses on high quality website construction

I have seen the structure of many corporate websites, and many corporate websites have added secondary navigation. What is secondary navigation? To put it simply, there is a navigation bar on the left or right side of the website, which is generally product navigation. Many enterprises do not know the role of site navigation in website construction, so they do not add it. Today Shangpin China Website production The company will tell you the details that you are easy to ignore: the website secondary navigation.

What is the role of the website secondary navigation?

Only by adding a secondary navigation to the homepage, users can find the products they want to see more directly. Of course, another purpose is that the secondary navigation can increase the density of related keywords, which is conducive to the keyword ranking of your website. But many people often ignore the secondary navigation, not to mention the details!

What is the role of the website secondary navigation?

Website secondary navigation is better on the left or the right?

According to the browsing habits of Chinese people, I still recommend that enterprises place the secondary navigation of products on the left when building websites. Why is it placed on the left? In fact, this is mainly based on the visitors' browsing habits. For example, some WordPress columns are on the left, which may be related to the browsing habits of foreign customers. Just like passing traffic lights, Chinese people follow the principle of walking on the right, while in some foreign countries, the rule of passing traffic lights is walking on the left.

Some people may wonder why you are so sure that Chinese people's browsing habits are on the left? In fact, we can also use tools to analyze user browsing behavior and user click behavior. I believe that many artists should be able to better understand whether it is better to place the secondary navigation bar on the left or on the right. To provide you with a tool in Baidu statistics: Baidu Thermograph can see your website page, where the mouse click area is dense, and it is estimated that many people have not used it. This is in Baidu Statistics. There is a page click on it, where you can see the heat map and click the link.

How to set sub navigation of columns if there are many product categories

Some enterprises have many product categories. How should they set up the sub navigation column at this time? Feng Dongyang provides you with two common methods: one is that we only write the product category in the front page sub navigation. Like the first picture in my article, I divide a category into a series. When the user clicks the trash can series, we will classify them in detail on the column page. For example, the following trash can seller only places large categories on the home page, while the column page is divided in detail according to the materials.

The column pages are divided in detail according to the materials

This classification is relatively clear. Users can select the products they want to buy according to the materials of some trash cans. The serial number on the right is the number of the type that the user reports, and the salesperson can roughly know which trash can it is. It is very conducive to the user experience.

On the other hand, you can directly create a menu on the home page. When you place the mouse over a large category, a small category of related subordinates will appear automatically. Or it can be made in the style of JD, and click the main category to show different sub categories.

Or in the style of JD, click the main category to show different sub categories

actually Marketing website construction There are many details that need attention. We talk about user experience all day long, but many websites still do not consider the experience of visitors, just follow the gourd drawing ladle, without adding some details that are conducive to user experience. In fact, this needs website planning or the network company in charge should do, but now when website enterprises talk about doing a website, they think I will spend hundreds of dollars to do it. Why are there tens of thousands of websites and hundreds of websites? I don't think others will integrate too many elements of user experience into a website with hundreds of yuan. In the future, we should also refer to the practices of some major websites, especially the details. So far today, I will continue to share some details of website construction when I have the opportunity.

What is the role of secondary navigation in website construction?

Date：2015-04-24 Source: Shangpin China Type: website encyclopedia
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