2. Improve the return visit rate of the website and increase user stickiness
3. Improve the user experience of the website
As for how to increase user loyalty and how to improve the authority of the website in a certain field, there are too many articles of this kind, so it is not cumbersome here.The search engine can locate the active visitors of the website through various channels and means. You know how the search engine judges aWebsite productionAre active access users of?
1、 Bookmark
There are many kinds of bookmarks, including Baidu Sozang, qq bookmarks, Google bookmarks, etc. Many times we think a website is good, we will add the address of this website to Sozang folder for next visit.The search engine can calculate the data of bookmarked visitors of the website through the analysis of the site's jump link access data, which is alsoMarketing websiteOne of the criteria for active visitors.
2、 Search keywords
We all know that in addition to direct access, jump links and other forms, the most important thing for users to find a website is to search for keywords.And I believe that all webmasters who use Baidu webmaster tools know that the background of Baidu webmaster tools has very detailed keyword, click rate, click volume and other data, through which search engines analyze active access to user data.
What keywords are active users by searching?In fact, it is very simple. If you search for keywords such as "website name", "website name+other keywords", the search engine will judge that you must be an active user.
3、 Cookies data
Most websites and browsers support cookies data, which can record visitors' operation behavior on the website at a certain time or a certain period of time or other historical records of visiting the website. Search engines can analyze users' access behavior by calling cookies data, and then judge users' attention to a website.
4、 Comments
Many times webmasters like to add friendly links or visit each other and comment on each other. Imagine that if there are frequent comments from website B on website A, can this indicate that users related to website B are active visitors to website A?