Is online marketing really omnipotent_ Shang pin China focuses on high quality website construction

Website production In the Internet era, whether PC or mobile phone connectivity has gradually become one of the main lifestyles of contemporary people, and the network economy has also entered a new stage of development. Internet marketing, which can break the time and geographical constraints, has become the main marketing method favored by e-commerce business owners, As a result, various Internet marketing platforms have emerged in endlessly and become increasingly competitive. If a company does not have a website, does not carry out online marketing, and cannot find their records and existence on the Internet, then such enterprises will be questioned, forgotten or ignored by netizens. However, online marketing is mainly developed based on the virtual network platform, which has more risks and challenges. However, online marketing in the market is mostly over beautified. In fact, website marketing is not omnipotent.

1. It is not feasible for online marketing to break away from customer needs. No matter what industry is doing online marketing, it is necessary to do a good survey of target customer groups in advance. We should think about whether customers need website marketing, whether they have the habit of surfing the Internet, and whether they are willing to understand and consume our products and services through the Internet. If you just follow the trend and ignore your own development and customer needs, website marketing is just a waste of human, material and financial resources.

2. Network marketing is not suitable for all industries. Indeed, there are many successful cases of online marketing, but these cases can not be copied. Different regions, different environments, different products, etc. need different marketing methods, or they will only have a nondescript impact. In fact, the best marketing method is offline activities. The development of the Internet for more than ten years can not completely subvert the real economy for thousands of years. Traditional media such as word of mouth, advertising, and television are still indispensable marketing channels in people's lives. For example, if a restaurant in the cafeteria on the campus can achieve economic benefits, good taste and considerate service, it will naturally establish a good reputation, but not necessarily do a good job in online marketing.

3. In reality, the effect of online marketing is unsatisfactory. According to relevant surveys, in reality, less than 10% of enterprises are directly proportional to the input and output of website marketing. This is because many enterprises have no clear understanding of the nature and role of online marketing. They just blindly build and promote websites, ignoring the reality that promotion is not marketing, quantity is not quality, and slogan is not product. They think that if there is a website and promotion, they can wait for business to come and traffic will change into sales. In the long run, it is easy for enterprises to enter the strange circle of excessive marketing, and they can only fall into the deadlock of homogenization and inefficient competition again and again.

To sum up, online marketing is just a relatively popular and convenient marketing method. It is not omnipotent, nor suitable for all industries. The essence of online marketing is just a marketing method that seeks more customers in a more convenient and efficient way and turns them into performance as much as possible. Like other marketing methods, it is the product of the times itself. We can use its convenience, but we can't get lost in it.

Is online marketing really omnipotent?

Date：2015-05-05 Source: Shangpin China Type: website encyclopedia
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