How to optimize the top three websites of search engines _Shang pin China focuses on high quality website construction

Doing the best website ranking actually means that we will Website production The keywords should be within the effective search click range of the search engine. According to the speculation of Baidu click algorithm, the author will rank the effective keywords as the top 20 search engines.

But what I want to share today SEO website optimization Experience is not limited to the top 20, but to do the best ranking, that is, to be the top three search engines, so as to get more user clicks and more natural traffic.

Here we want to repeat the old topic, that is, the link screening rule of the Lvluo algorithm, which tells SEOer that a large number of unnatural links are destined to be "abandoned" by search engines if they pursue quantity without paying attention to quality. The basic optimization of the website can ensure the quality of the website.

First, complete the link path in the station - create a bread crumb path

Breadcrumb path is Always emphasized breadcrumb navigation. We know that breadcrumb navigation is a flat tree structure display, which can clarify the position of the user's current browsing page in the overall website and improve the user experience. At the same time, breadcrumb navigation is actually the internal chain of the website, and its basic point is still on the home page of the website, which also relatively concentrates the weight of the home page. However, in the website, the link pointing is usually in the form of hyperlink, so the linked word is virtually regarded as a keyword, but the words like home page really have no meaning in the keyword search, so we can completely change the home page to the website keyword, which can improve the participation of keywords in ranking.

Second, divide the priorities and do the content, and do a good job in details to determine the winner - label optimization and fast ranking

When updating website content information, it is often directly released. The great thing is to make an internal link in the form of keyword hyperlinks to recommend content. However, this is just a release. In fact, when updating content, we can use tags to optimize the basic information. The most commonly used page elements are H tags, title, alt, nofollow, etc. Content publishing can use H1 tag or title tag in the article to determine the theme of the page, which can promote the website to participate in ranking. It should be emphasized here that the H1 tag can only be used once on a page, but the H2 tag can be used multiple times.

Both search engines and users like content information with pictures and truth. Therefore, when writing articles, try to add pictures and make articles in the form of pictures and text. For the images in the article, we can use alt to add image attributes, preferably with the size of the image. However, when adding the alt image attribute, you should pay attention to the description of the image rather than the simple keyword display.

To ensure the concentration of weight, we often use the nofollow tag, which is very important in the page. The content information of the page with the nofollow tag will still be included, but will not participate in the page ranking. The weight will be concentrated to prevent the search engine from tracking the link again. For enterprise stations, we can add nofollow tags to columns such as "Contact Us" that do not need to participate in the ranking, so that we can "fix" the relatively concentrated weight on the home page of the website.

Third, select the information in the station, and reduce and simplify the use of JS

Too much template text will affect the search engine's scoring of the site. When the site template text frequently appears at the beginning, end, left and right positions, it will give the search engine a sense of "uninteresting", so it will be deducted when judging the quality of the site page. Therefore, the less useless information in the website, the better. For the information that must appear, we should try our best to let the search engine ignore it subjectively. Perhaps you will question, is there such a way!? In fact, it is very simple to use JS code calls that will not be captured by search engines. With the ability of the current search engine, it is impossible to capture JS code programs, so SEO can seize this point and put the template text that must appear in the website on the web page in the form of JS calls, which will not affect the page design, nor will it be captured by the search engine, killing two birds with one stone.

How to optimize the top three websites of search engines

Date：2015-05-19 Source: Shangpin China Type: website encyclopedia
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