According to the purpose, function and business model of the website, plan the content of the website. The general enterprise website should include company profile, product introduction, business content, price information, contact information, online orders and other basic content. E-commerce websites provide member registration, detailed commodity service information, information search and query, order confirmation, payment, personal information confidentiality, relevant help, etc. If there are many columns on the website, the website programmer should be responsible for the relevant contents.
Website production Content is the most important reason for a website to attract visitors. No content or impractical information will not attract hasty visitors. The information that people want to read can be investigated in advance, and people's satisfaction with the website content can be investigated after the website is released, so as to adjust the website content in time. A reasonable time plan should ensure that the two lines of platform construction and content construction work closely together, save the total time to the maximum extent, and prevent or avoid waste caused by waiting.
Pay special attention to the delivery time of relevant standards and specifications, and it is better not to affect the platform construction progress. For example, as a basic demand, commodity classification specifications directly affect the design of classification bone texture in platform construction; The content publishing specification puts forward specific requirements for permission management, which affects the design of permission management. 3. Establish a content implementation team. As soon as a content implementation team is established, more professional e-commerce talents are needed. Today's staff should not only master the computer
Technology, borrowed from online commerce, and familiar with the practice of the industry. If you are involved in export business, you also need professional talents with a solid foundation in English. In short, the content implementation team is often composed of people with different expertise
As the lock and guide of the team, the person in charge of content construction needs to organize a content implementation team, organize the development of content management standards and content information acquisition plans, coordinate the organization of information collection, and manage the resources of business websites. In general, they should have the professional qualification of e-commerce engineers, and have a certain industry experience and background. The planner (website content planner) can fully integrate the business website positioning, website market information, user behavior characteristics and other contents into the website content. A good strategist can find out the main demand of users, which is equal to grasping the "excitement" of users. A good planner can develop a detailed and comprehensive content organization plan, solve the difficulties in demand and implementation, and enable programmers, image designers, platform construction project managers, content construction directors, and enterprise decision-makers to have a clear understanding of the overall picture of the website. Planners should participate in the demand research and market demand of the website
analysis.
The image designer is responsible for the image planning and packaging of the entire website, which is not as simple as web design. Through the work of designers, websites can have reasonable color positioning and content distribution, and quickly attract users. A good designer should fully understand the ideas of planners, the goals and business philosophy of enterprise websites, and perfectly combine ideas, technology and art. Image designers provide image guidance for web designers in website platform construction.,
The content collection and release personnel must not only have a high level of understanding, strong analytical and identification ability and extensive knowledge and ridicule, but also be familiar with the following contents: the principles and evaluation indicators of content collection, the technology and technology of content collection, the dishes and information products of content acquisition.
