The main target of online marketing is the public, and online promotion is to attract the public to pay more attention to the online brand (city name or website name), so that the public can pay more attention to, remember and visit the website. Due to different website positioning and target customer groups, the website built has different types of V. The corresponding website promotion methods, methods and audience goals will also be different
1、 Improve website ranking
With the development of the Internet, more and more people begin to pay attention to the monitoring analysis of websites by third-party agencies ALEXA website (www.alexa. com) has certain rights in third-party website supervision agencies. This website
It can not only monitor the traffic of any website in the world in the past three months, but also monitor the traffic of the website on that day. The operation and management personnel of many websites usually Website Design The ranking on the ALEXA website is one of the main reference data for website operation., The ranking of websites on ALEXA website is actually the ranking of websites in the world. Generally speaking, long-term continuous promotion can further improve the ranking of the website in ALEXA website. Through the recent promotion, the ranking of the website in ALEXA can be rapidly improved.
2、 Improve website brand
The result of website promotion objectively improves the brand of the website and the ranking of the website in ALEXA website. Generally speaking, the higher the website ranks, the higher its brand degree. For example, the famous portal websites such as Zhihu, Sina, Sougu, and TOW 37213721 have a high brand degree, ranking second in the world.
3、 Lift off website traffic, transaction volume and order volume
The ultimate goal of business website promotion is to improve the transaction profit and order volume of the website. When promoting the website, the more the website flow is away, the higher the transaction volume and order volume are. Trading basin and order profit are the website operators. They are the core requirements of attention. The number of registered members. Some websites regard the increase in the number of registered members as an evaluation criterion for website promotion,. The more registered members, the more customers the website has, the greater the value of the website. In the process of website promotion, the evaluation criteria of some websites are also divided into valid order registered members, invalid order registered members, registered members higher than a certain transaction it are VIP members, members lower than a certain transaction volume are ordinary members, or non VIP members.
4、 Website promotion methods
There are usually two main types of methods. One is to promote websites through traditional advertising, corporate image setting and other means, such as television, newspapers, billboards, materials, product packaging, gifts, business cards, stationery, envelopes and other means. The other is to promote websites through the Internet.
