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Selection of business model

Date:2015-07-03 Source: Shangpin China Type: website encyclopedia
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Compared with traditional commerce, e-commerce The basic process of trade has not changed, but the way and medium used to complete these processes have changed. For example, information was originally transmitted in the form of letters and telegrams, but now it is transmitted in the form of E-mail. At present, e-commerce models can be generally divided into the following types according to different trading partners:
1. B2B
B2B (Business to Business) refers to the business activities of products or services between enterprises through the network. The B2B model can not only focus on the sales and purchase of products through the network between enterprises, but also focus on providing and receiving services through the network between enterprises.

2. B2C
B2C (Business to Customer) between enterprises and consumers refers to the business activities in which enterprises provide consumers with a product or service through the network. 82C mode is the earliest e-commerce mode in China, marked by the official operation of 8848 online mall. The current B2C mode websites can be roughly divided into the following categories:
Comprehensive shopping mall: It provides the purchase and sale of various commodities, such as Taobao Shopping Mall.
Department stores: provide the purchase and sale of general merchandise, such as Dangdang and Zhuoyue.
Vertical stores: provide TV shopping, telephone shopping and other services besides online stores, such as McCullin, Dongfang O, Jingdong, Xindan, Yixun, etc.
Compound brand stores: online shopping malls that provide goods of existing brand stores, such as Giordano, Daphne, etc.
Light brand stores: online shopping malls mainly engaged in a certain business, such as Vancl, Mombasa, etc.
Service type online shop: provide online printing and other businesses, such as Yimei, Kazam Fish, etc.
. Shopping guide and climbing type: provide the comparison of the quotation of goods on different websites, such as Ebi, Kuxun, etc.

3. C2C
C2C (Customer to Customer) refers to the business activities of products or services between consumers through the network. There are mainly two kinds of participants in C2C e-commerce, namely, consumers and platform providers that provide online services for consumers, such as Maimai Le, Taobao, eBay, etc.

4. B2O
The B2G (Business to Government) e-commerce between enterprises and governments refers to the business activities between governments and enterprises to conduct products or business through the network. Typical examples are E-Procurement. That is, government agencies conduct online bidding and procurement of products and services, as well as electronic customs clearance, electronic tax payment and other business between enterprises and the government.

5. C2G
C2G (Customer to Government), which is part of e-government, refers to e-commerce between consumers and the government. The government extends e-commerce to welfare payment, self-assessment and individual tax collection.

In recent years, with the rise of various e-commerce models and e-commerce services such as Alibaba, Taobao, Paipai, Baidu, Abby. It has a great impact on traditional enterprises. For example, Jingdong Mall's strategy of low price and genuine products has robbed the business of many traditional electronic retailers, and is developing at an average annual rate of nearly 300%. The online shopping group is developing rapidly, almost exceeding the development speed of Internet users. I believe that in the near future, the service provided by service providers will be more and more perfect. As the platform becomes more mature, the innovation and trend of e-commerce will become inevitable.


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