Characteristics of Web Art Design - 上海1314龙凤鲜花坊_上海419贵族宝贝

Compared with print design media such as newspapers and magazines, web design is different in the form of expression, mode of operation and social functions. Web design has its own characteristics: interactivity, diversity, integration, dynamics and the close combination of technology and art, which are the main characteristics of web art design.

Interactivity refers to the interaction between the page viewer and the network. Real time interactivity is the main reason why the Web has become a hot spot, and it is also a way to Website Design Must be considered. Traditional media, such as radio, TV programs, newspapers and magazines, all provide information in a linear way, that is, they are spread according to the feeling, experience and predetermined format of the information provider, which is a one-way information transmission. In the web page environment, people are no longer passive receivers of traditional media, but can also participate in the processing and publishing of information as active participants. Information release is no longer just a matter of traditional media providers, anyone can participate in this process.

Diversity means that the web page has a variety of link forms. The emergence of hyperlinks makes the diversity of web pages more obvious. Through one-way links, users can jump freely between different interfaces. Hyperlink is the soul of www. It consists of special text, graphics and a URL (Uniform Resource Locator). When a user clicks a link, the browser will automatically download the corresponding content according to the location specified by the URL. Browsers can freely jump between various topics, which is a breakthrough in the linear way people used to receive information. The emergence of links has affected the organization of the page structure, which makes the organizational structure of the web page more rich. The organizational structure of web pages mainly includes sequence structure, hierarchy structure, network structure and composite structure.

1、 Sequence structure

The basic form of this structure is: the main page is the title or introduction, and the following pages are arranged in order. This structure is suitable for some pages with strong order, such as online manuals, e-books, online documents, online tutorials, etc. This is the simplest form of page organization.

2、 Hierarchy

Hierarchical structure, also known as menu structure, is an organizational form that is widely used in the design of website home page. Its advantage is strong structure. At the same time, it should be noted that the page level cannot be too deep. Generally, it can be kept at two or three levels. Too many levels may cause the viewer to be bored or forget what he was looking for.

3、 Reticular structure

The basic form of the mesh structure is to provide a global structure chart (navigation bar) on each page, indicating the current location and other topic links for selection, so that visitors can switch between pages with different content. Compared with the first two structure modes, it is more flexible and casual, and conforms to people's thinking habits. It is the most popular page organization mode for visitors

Characteristics of Web page art design

Date：2015-07-03 Source: Shangpin China Type: website encyclopedia
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