Time: 2015-1-9Author: sun In e-commerceWebsite DesignIn the early stages, the first task is self-promotion, the user to create awareness and trust of this website. This stage is not realistic to talk about how many orders to generate, it is important to use the search engine or its propaganda, public relations means to promote the website and related products. In addition, it is also very important to constantly improve the functionality of the website, so that it is convenient for users to use.Impress your website and increase your return rate. In the mid-term of website development, as users gradually develop a sense of trust in the website, importing high-quality streams for the website and improving customer conversion rates will become the key. Unlike the initial focus on search PR dissemination, the medium-term pursuit is "quality" and "quantity"Continuous improvement, through the bidding and optimization of many key words to get a certain amount of traffic, while increasing the number of visitors, constantly optimize the website experience, thus improving the customer conversion rate. This stage will involve more marketing strategies, such as keyword positioning, keyword conversion rate calculation, website user experience testing, etc.
The development of e-commerce websites to maturity, at this time users have also accumulated a certain number. Unlike in the medium term, this stage of e-commerce websites in the search of ways to expand new customers at the same time, it is more important to maintain good old customers. Old customers are the basis of your survival, to use various technical means to improve the quality of services, improve user satisfaction.