Time: 2015-1-9Author: sun
In other words, it's the same. To establish a quality e-commerce website, it is necessary to conduct detailed analysis and argumentation on a scientific and reasonable basis, grasp the characteristics of e-commerce itself and the characteristics of industry product circulation, and fully estimate customer groups and trading habits. Enterprise e-commerce website construction is a very operational work, must be carried out around the goal of enterprise marketing. Establish the theme and purpose of the website Website Design the ultimate goal and overall guidelines. It includes the following aspects:

1. Website targeting
The establishment of an enterprise e-commerce website, first of all, to determine the purpose of the e-commerce website, is to establish the corporate image, promote corporate products, promote corporate services, conduct simple e-commerce business, or establish a complete e-commerce system, through the network to conduct e-commerce business.
2. Website information content determination
In other words, it's the same. How to build a website into an e-commerce website that is attractive to consumers, the determination of the information content of its website is the key to success, and the richer the information content related to the topic of the website, the more visitors log in to the Internet.
3. Website customer positioning
When conducting website customer positioning, the site of the competitors of this website should be analyzed in-depth and thoroughly, targeting the target audience and customer needs of this website.
4. Website Profit Model Setting
The setting of the profit model is very important for the website. The operating revenue target of the website is closely related to the visibility of the enterprise website itself, the future number of visits to the website, the future publicity and advertising attractiveness of the website, and the degree of dependence of buyers on this website.
5. Setting up the online shopping process
In other words, it's the same. Performing and completing online shopping through e-commerce is a relatively complex technical process, but this complex process should be as transparent as possible to the customer, so that the customer shopping operation is convenient, so that the customer feels that there are no essential differences and difficulties in the online shopping process from the real world. No matter how complex it is, its customer interface must be simple and easy to operate.
6 Setting up customer payment methods
The website faces a variety of online customers, and the enterprise website should provide customers with a variety of payment methods to choose from.
7. Setting up logistics distribution jobs
The enterprise website for online sales of goods, must have the corresponding back-end logistics distribution job processing process, which in Website construction The process should be considered at the same time. Otherwise, if the user does not receive the purchased goods or expires after the purchase on the website and the payment process is normally completed, it will have very adverse consequences due to the poor service of the website, which will seriously affect the reputation of the enterprise website.
8. Online Advertising Promotion Program
Online advertising revenue is an important part of the profitability of each website, but also a necessary means to establish a good image of the company online. After the establishment of the company's website, in order to retain the original users and attract more new users, it is necessary to design an online advertising promotion plan for the business characteristics and customer base of this website.