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What are the principles and precautions for enterprise mobile website production?

Source: Shangpin China | Type: website encyclopedia | Time: June 5, 2018
In the past two years, mobile websites have become more and more popular. Many professional users use mobile phones to read websites more than computers, so the traffic of enterprises with mobile stations has been greatly improved, while those without mobile stations have lost a large part of their traffic. In order to get more traffic, enterprises without mobile phone stations have started to manufacture mobile phone stations with enterprise characteristics, or some refreshing PC stations and mobile phone stations have been made responsive, and have started to manufacture again. In fact, there are certain rules for mobile website manufacturing, and there are many details to pay attention to. Because the screen of mobile website will be relatively small, the content displayed is limited. The following are the guidelines for the manufacture of enterprise mobile phone websites, which I hope will help us to build a website.
　　
　 Visual effects are important: enterprise Mobile website construction No matter how well the planning is done, visualization should also be considered. Users love beautiful things, but no one likes ugly things. Sometimes, even if the user doesn't need it at the moment, he will look at beautiful things more often, and think of them when he needs them. Therefore, visual elements should reflect beautiful things. Now many mobile terminals will add an interactive function, which is to visually reflect many different images and add quality, and gradually reduce obstacles in use. It used to be that animations and cool pictures were more popular, but in the past two years, simple and elegant things have been more popular among users.
　　
　　 Think what the user thinks: Open the home page of the computer version website, and you can see the information, advertising, website links and other contents on the website at a glance. Both computer end and mobile end websites need to satisfy the fundamental needs of users. The biggest effect of mobile website homepage is to show the content users want as soon as possible in front of users. A well planned mobile phone website homepage can effectively help users to quickly extract the information they need.
　　
    Simplify website operation: As for the opening method of the new page, it is better to use the current page display method to plan, so as to avoid the burden of website resource occupation caused by the new window. It is better to set a prompt on the phenomenon of presenting website faults, so that users can quickly find the page exit to jump, rather than constantly back to the operation.
　　
Third, guide users to open mobile websites. When a user finds a website, it is better to direct the user to the mobile phone website in the search results, which is the first step to retain users.
　　
　　 Put the key actions in a conspicuous position: Due to the limitations of mobile phone screens, users simply miss the menu when reading mobile phone websites. Therefore, when building a mobile website, you should set some important action points at the position where users can easily see, and guide users to click on what you want them to know.
　　
　　 The menu should be concise: The specific menus listed are suitable for computer websites, while the menu planning of mobile websites should be as simple and powerful as possible. Mobile phone users do not have much patience to find relevant categories when visiting websites. Therefore, try to reduce the number of menus.
　　
　　 Don't let advertisements become the main characters: Advertisements or other publicity pages in mobile websites sometimes cover the main content of websites. When planning the placement of advertisements, the website should consider whether users can easily close banner advertisements to avoid dominating.
　　
　　 Mobile website pictures to adapt settings: Reading websites from mobile phones must not be so convenient, and the operation is not as smart as that of the PC terminal. It was also mentioned that website planning skills can be used to deal with the problem of website habit screen, and website pictures are not exceptional. But in order to make users see the page using pictures more clearly, they can choose the form of whole site zoom, rather than the zoom form of users clicking on a single picture, It's better to have a professional UI planner to do this.
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