How to optimize SEO websites? External chain is conducive to keyword ranking
Source: Shangpin China |
Type: website encyclopedia |
Time: November 23, 2011
How to optimize SEO websites? External chain is conducive to keyword ranking
Today, let's talk about how to make the external chain conducive to keyword ranking? Believe in doing a lot SEO website optimization All of us have such a question, so today we will give you a detailed explanation of this problem. I believe many friends have such a question: how does the outer chain specifically affect the keyword ranking? So how should we operate the external chain when we do or send it to the external chain to better bring about results for our keyword ranking? At this time, everyone is not very clear, right? Next, please listen to me step by step to peel off this mysterious veil. How does this outer chain affect the keyword ranking? How should we operate the outer chain to make our keyword ranking faster, faster and more stable. So what I want to tell you today is to solve two problems for you. The first is how the outer chain affects the keyword ranking. The second is how to operate the external chain to improve our keyword ranking and keep it stable. These are the two questions to be solved today. So let's first look at the first question: how does the external chain affect keyword ranking? First, let me tell you a case. This story is "Google Bomb". I believe many people have heard of this term. Yeah. So what about this Google bomb? In 2004, when SEO was just introduced to China, the level of SEO in the United States was quite high. So they did an experiment. What did the experiment do? The experiment is that the external chain has a significant impact on keyword ranking. We know that the President of the United States in 2004 was George W. Bush. The White House of George W. Bush has a personal homepage. American SEO enthusiasts have done an experiment. They used the resources in their hands, the resources in the hands of SEO enthusiasts, and the authoritative American SEOs united to use such a keyword as "tragic failure" as anchor text, and linked it to George W. Bush's personal home page. After doing this experiment, they suddenly found that searching for "tragic failure" in Google The first key word is George W. Bush's personal homepage, which proves that the anchor text of the outer chain can have a significant impact on the key words. Right. Because we can say that there is no content related to the keyword "tragic failure" in George W. Bush's personal homepage. He can put this keyword first by simply piling up the anchor text in the outer chain. So let's not say that the White House of the United States will go to Google for trouble. Google itself can't keep its face up, because since this world-class search engine can be controlled by people, will Google be happy? So he improved the algorithm in response to this situation. After he improved the algorithm, we don't know how to improve it, but we can know that it is useless to make the ranking of this keyword by simply piling up the anchor text of the outer chain keyword. Because after this time, the Google engineer improved the algorithm, and then searched for the keyword "tragic failure" when George W. Bush's personal homepage disappeared from the Google search ranking. The disappearance was not caused by artificial interference, but by the improvement of the algorithm. It can identify these links as invalid links. But one day, the keyword "tragic failure" appeared on George W. Bush's personal homepage accidentally. After a period of time, when searching for this tragic failure, George W. Bush's personal homepage climbed to the first place again. From here, we can draw a conclusion: if the anchor text of your external chain is not related to the page you link, When there is no association, your external links are invalid links. If you want to use this method to improve the ranking of keywords, the text of the external anchor you have made should be relevant to the page you have made, right? So we can draw several points from the case of Google Bomb. What are the opinions First: the outer chain can play a role in promoting the weight of web pages. Second: The anchor text of the outer chain can affect the competitiveness of keyword ranking. Third: In order for the outer chain to work, it must be recognized by search engines, not recognized as spam links. These are the related situations I just mentioned. And the stability time of the outer chain. Why do we talk about this stable time? Because the anchor text link of this keyword has not been deleted after completion, when the keyword appears in George W. Bush's personal homepage, immediately the George W. Bush's homepage appears in the first place. It is because they have long-term and continuous links, and the longer the time, the higher the score given to the external chain. I won't give you a summary of what is better. I believe many people have already seen it. Then we will start to see that an effective external chain can bring two effects to keywords. The first is how high the voting rate of links for web pages is. The second is that the anchor text of the link can directly affect the ranking of related keywords. Can directly give weight ranking. What is the keyword voting rate? I'm sure you don't understand it very well. What are the aspects that affect the voting rate? The first aspect is the correlation between the anchor text of the link and the link. The second is the correlation between pages. In that case, if someone designs a news page, he will link to George W. Bush's personal homepage. Is this highly relevant? Naturally, the voting rate will be very high. If it is the anchor text given by cosmetics, the relevance is not very high, and the voting rate is not very high. In order to better explain the impact of this correlation, I will give you an example in life to illustrate the importance of this correlation. For example, we all know the writer Han Han. He wrote an article, and then two people judged him. One was Jia Pingwa, and the other was Jia Qinglin. Jia Pingwa was also a writer. He said that Han Han's article was well written. We all think that what he said is more reasonable. Another is that Jia Qinglin said that if he wrote well, we would think what he said was not very authoritative, and we would believe what Jia Pingwa said even more. This vividly illustrates the importance of correlation. It is also easy to understand that the higher the weight of the outer chain page, the higher the voting rate of the outer chain. I won't give you a detailed explanation here. I believe people who do seo understand this statement. Third, how many export links are there on the page? Although Jia Pingwa is a famous writer, no matter who writes articles, he always says good, so you won't think his words are reliable. Right. So when there are too many exported links on this page, the search engine will cancel its voting rate. Of course, it is related to the weight of this page. There are many factors that affect voting, so I won't introduce them to you one by one. Then I will tell you something more important. How can we do the external chain to better improve our keyword ranking? First, let me give you an example. For example, for a forum, we have made three keywords, one is“ High end website construction ”One is“ Beijing website production ”There is also a keyword like "seo optimization". How to operate it here? First of all, we used this anchor text to rank the keyword "seo forum". Our content has been done well. We rely on the external chain to improve our ranking, so we added dozens of anchor text home page links of SEO forums within a month. One month later, our keyword "seo forum" soared to the second place. After this word was used, we found that in a month and a half, our other keywords were ranked again by adding this high weight anchor text link. Later, some adjustments were made. At this time, the keyword "seo optimization" appeared in the homepage content to reflect the relevance, and then the anchor text was added. It is by this means that our keyword ranking will soon come up. So there is a point of view that when you use the external chain anchor text to do keyword ranking, you should use the method of breaking down each one“ High end website construction ”Do it again“ Beijing website production ”Do it one by one. It's not said that we should do these keywords at the same time. Why? In fact, it's very simple. Do you want to eat one meal at a time? There are three steamed stuffed buns in front of you. Do you eat them one by one or three at the same time? This is done by using the method of high weight anchor text outside the website. So I believe that many webmasters have gone to the forum to do personalized signatures, and also use third-party blogs to do the text of the external chain anchor. This is an effective and relatively easy method at present. So how do we use personal signatures? First, you must only use one signature as the anchor text for one keyword. For different keywords, you can register different accounts, and the keywords will carry different anchor text. The plain text of the forum's personal signature is basically equal to zero. Why do you do this? This is a connecting factor. You bring a lot, but does it work? Search engines can calculate that your voting rate is very low, and your signature with an anchor text link can improve the voting rate and give you the maximum weight in the past. This is the first point. Second, you must not create several accounts on several forums, but only a few accounts. Don't put eggs in the same basket. This is not good for you. You should enlarge your face and register accounts in various forums. This shows that the voting rate is high. It has a great impact on ranking. The second situation is the practice of linking blogs. In this place, whether Sina Blog, Personal Blog or Tianya, we can look at the practice of blogging. At present, the mainstream practice of blogging is this. For example, I posted an article on the website, so I went to other blogs to post this article, and then put a link on it. Where did the original article originate? Leave a link. It's usually better to send four or five, but this method is not recommended. So how should our blog make this link? Search engines give very high voting rate and weight to anchor text links appearing in the body of the article. You must make use of this rule. If you make good use of this rule, your keyword ranking will be greatly improved. This kind of clickable recommendation link can get good voting rate. Well, that's all for today. More content will be shared with you next time. We will make a summary of the impact of the text of the external chain anchor on keyword ranking today. First, we just said that you should first master how search engines calculate the voting rate of the outer chain. Second, you should know what keywords you are doing and what anchor text you are carrying. The third is: how do we operate the text of the external chain anchor.
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