Three keywords of SEO optimization Build your site optimization structure

Three keywords of SEO optimization Build your site optimization structure

For us SEO website optimization In terms of personnel Beijing website production At the beginning of the construction, we all wanted to win in the competition of site load optimization. Therefore, at the beginning of building the website, whether the structure of the website is conducive to our optimization makes us have to consider an important matter. For a good website structure, it can not only promote your ranking, but also improve your ROI. If your site has a keyword based optimization structure, it will get twice the result with half the effort for your optimization. We can divide keywords into main keywords, secondary keywords and long tail keywords, which all have their own advantages. This article will focus on these three keywords to explain how to build an optimized structure of your site, so that your site can obtain higher rankings and click rates, and maximize benefits.

1： Main keyword

The first step in building the optimized structure of the site is to set the main keywords. We can place our main keywords in the title information of the site, or we can distribute the main keywords in the basic information of other sites. The setting of the main keyword is relatively simple, so the author will not introduce it in detail.

2： Secondary keywords

For a site, the second important component is secondary keywords. The secondary key words are less difficult to optimize than the primary key words. We are building High end website construction When optimizing the structure of the site, you can set the secondary keywords of the site as the site's category directory. The purpose of this is to make better use of the weight of links. Your site content has links to their respective categories. These categories will link to the home page with main keywords. This seemingly simple process can improve the ranking of your site very well, and can also make the home page containing the main keywords more weighted and become the focus. Of course, the number of categories should also be controlled. The author suggests that the number of categories should not exceed 8. For some sites with more categories, you can try to use subcategories.

3： Long tail keyword

The third step in the construction of site optimization structure is the use of long tail keywords. Compared with the primary and secondary keywords, long tail keywords are the least difficult to optimize, but the traffic is relatively low, and there are uncertain factors. For long tail keywords, you can use them in the content of the site. Your site content can affect your main keywords, secondary keywords, and of course, long tail keywords. In this regard, you can publish as much content as possible on the site, and maintain the high quality of the content, the relevance of the content, and the relationship with the classification catalog. Only in this way can we achieve the best results.

How to make your site win at the starting line is a problem that every optimization personnel is pondering over. But in fact, the basic website structure can play a great role. I hope this article can help you.