The website is the platform for website promotion, and the website construction should consider various factors comprehensively
Source: Shangpin China |
Type: website encyclopedia |
Date: August 6, 2012
Some customers think that it is very simple to build a website. It is just to find a website design software. In fact, it is not so simple. If it is so simple, Website construction The company's website promotion will not be so difficult? The website is a platform for website promotion, and website construction should consider various factors comprehensively. Most company websites can not achieve the effect of website promotion, have no browsing volume, and are just online decorations, so the simple idea of website construction must be changed. Is website construction difficult? Not really. So how should website construction companies build websites? Have customers think website built is very simple, it is looking for a web design software, in fact not so simple, if really that simple, website construction company website promotion won't be so difficult? Web site is website promotion platform, website construction to considering many factors, mostly the company website up less than website promotion effect. No page views, but the decoration on network, so the website construction simple idea must want to change. So the website construction it difficult? It's not. So how should website construction company website construction?
1. Precise market positioning. Any enterprise's marketing should have precise market positioning, and website construction companies are no exception. The first thing to be solved for website construction companies is website promotion（ SEO ）Market positioning. This orientation is not made casually, but through a lot of communication with customers, and the specific situation of the basic customer is determined. Not only positioning, but also precise market positioning. Accurate market positioning, and any enterprise marketing have accurate market positioning, website construction company is no exception, should first for website construction company is this website promotion solution (SEO) market positioning problem. This position is not literally come out of, but in a lot of communication with customers, clients at the specific conditions of certain. Not only to positioning, and accurate market positioning.
2. Understand the principle of "content is king", that is, content is the key to the website! Of course, the content should follow the precise positioning of enterprises and target groups. Put everything the enterprise can do into it; Put in what the target groups of the enterprise want to know. Knowing how to "content is king" the truth, that is, it is a key! Of course content is to locate precisely in after, in the enterprise to target groups and locate precisely where localization of to make the content. The enterprise can do what all put in; The orientation of the enterprise of the target groups want to know what he put in.
3. Considering the friendliness of Baidu. How can Baidu find the website as soon as possible after it is finished? After finding it, how can you get more pages of your website? After receiving, how can Baidu often come to see you? This is the unique feature of optimized website production. At the beginning of building the website, we helped users solve these problems. We used excellent website structure, reasonable project classification, and increased Baidu friendliness. Baidu friendly degrees for consideration. How to make a web site is after finishing, baidu can find it as soon as possible? After finding, "how could your site more page income go in? After receive, how can let you to you after baidu often here and see? This is to optimize production site type unique, in at the beginning of the site, help customers to solve these problems, with fine web site structure, reasonable project classification, increase baidu friendly degrees.
4. Target group design! The production of the enterprise website has fully considered the needs of the target group, so that visitors can easily have a good impression on the website, and get used to browsing it, so as to choose the enterprise services. We should know that the formation of any business is a process of consumers' understanding, understanding, liking, trust and acceptance. Target groups design! The enterprise production site fully consider the target group of demand, the visitors a good easily on the website, and habits to view it, thus to choose enterprise service. To know any business formation, are consumers know, understand, like, trust, and accept the process.
5. Convenient and practical use is the absolute principle. I have seen that many enterprise websites have powerful functions, but their structures and columns are chaotic, which makes users unable to find the information they need, so they can not improve their browsing volume. Therefore, the enterprise websites produced have fully considered the user experience from the structure, columns to pages（ UEO ）The website produced is very convenient and practical, which has accumulated a lot of popularity for enterprise websites. Use convenient, practical is the hard truth. Seen many enterprise web site powerful, but structure, columns chaos, let users find the needed information, and thus enhance the page views, therefore making enterprise web site, from the structure, columns to the page are fully considered the user experience (UEO) habit, making the website is very convenient, practical, for the enterprise website amassed a popularity.
6. Build brand image. It is considered that it is very important for website construction companies to establish brand image in website promotion. The website is to make enterprise brand and enterprise image. Therefore, the logo, logo, slogan and other contents of the enterprise are designed clearly, individually and clearly, and the cultural characteristics of the enterprise are taken into account. To establish brand image. Think website construction company in website promotion of building up the brand image is very important, the web site is to make the enterprise brand, the enterprise image, so the LOGO, LOGO, enterprise slogan, as are the clear design content, character, clear, enterprise culture characteristic have taken into account. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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