Only by improving the overall website weight can the long tail keywords have the opportunity to participate in the ranking

In fact, "only by improving the overall website weight can the long tail keywords have the opportunity to participate in the ranking" is for Baidu, but not for Google. Those who are slightly familiar with search engines may know that Baidu gives a high weight to the home page. The weight of the inner page is very low, so it is not easy for a new station to get traffic by long tail. But Google is not like this. Google is equal to the homepage and content. It is to see which page is more relevant to the keywords you search. Please see the different performance of a word on my blog on Google and Baidu.

My inner page is ranked on the homepage of Google, and also in front of Guoping Blog, which also shows that Google's ranking algorithm is to see who's web page is most relevant to the retrieved words, so who's in front. You see, my blog's PR is 1, far inferior to Guoping's PR4, and inferior to him in all aspects, but from the page, my page is more relevant than him. Instead of Baidu's algorithm with the highest weight of the home page, ranking your home page in the search results. When someone clicks in, they can't find the page they want. The disappointed departure also explains why many professionals prefer Google to Baidu. Baidu's search technology is still quite far from Google.

Maybe you have also observed that if the power of your website is important, you may not need to make a long tail in each title at all, even if there is a long tail in the content of the inside page, you can get the ranking.

This is the word that others searched for in my blog today. In fact, my blog didn't do this word at all. You can also see it from the words marked red in Baidu. It's just that there are words related to retrieval in the content of the inner page, and my blog is ranked first if it is not the best match. Maybe everyone will think that as long as your website has a high weight. Baidu may be easier to do long tail than Google. In fact, it can be said that, but there is a disadvantage that it will not last long. I have observed that I have been on Baidu before and obtained rankings in this form in some of the above pictures, but it will disappear soon. It's not as stable as Google.

In fact, if you want to rank long tail keywords in Baidu, you'd better have your own title retrieved, rather than the situation I listed above. Only when the title is really searched can it be displayed to users. If it is my form of ranking, the bounce rate will become quite high, which is extremely conducive to search engines. But no matter which way you get the ranking of long tail keywords, you must improve the overall weight of the website, otherwise the traffic on Baidu to get the long tail is basically dead. By the way, at the end, I would like to mention that anchor text plays a significant role in improving the ranking of individual keywords, but links in the form of web addresses play a good role in improving the overall weight of websites and pages. So you don't have to be too obsessed with anchor text when doing the outer chain. The link in the form of website is also quite good. The above contents are provided by Beijing website production company Shangpin China //ihucc.com/ The content shared for everyone is welcome to discuss and reprint, but please keep the source of the article, thank you.