Key points of enterprise website design and production
Source: Shangpin China |
Type: website encyclopedia |
Time: May 23, 2012
Key points of enterprise website design and production: 1. Construction enterprise Website production General principles followed
(1) Systematic principle. At the same time, design scheme shall be provided. The design and implementation unit shall fully understand the basic situation of enterprise culture, enterprise organization and management information, and integrate the marketing objectives, industry competition, product characteristics, user demand behavior, website promotion and operation and other basic issues into the website construction scheme. (2) Integrity principle. The enterprise website is the business site of the enterprise on the Internet, which should provide users with complete information and services: the basic elements of the website are reasonable and complete; The content of the website is comprehensive and effective; The services and functions of the website are applicable and convenient; Connect website construction with website operation and maintenance and provide support. (3) Principle of friendliness. The friendliness of the website includes three aspects: user friendliness - meeting user needs and gaining user trust; Friendly to the network environment - suitable for search engine retrieval and easy to accumulate network marketing resources; Friendly to operators - the website is easy to manage and maintain and improve work efficiency. (4) The principle of simplicity. On the premise of ensuring the integrity of the basic elements of the website, try to reduce irrelevant content, pictures, multimedia files, etc., so that users can get the information and services they need with as few clicks as possible and in as short a time as possible. (5) Adaptability principle. The functions, contents, services and forms of expression of enterprise websites need to adapt to the ever-changing network marketing environment. The websites should be continuous and extensible. 2. Basic process specification of website construction
Enterprise website construction (upgrading and revision) includes the following basic processes: (1) Formulate the website planning scheme: including the expected goal of the website, analysis of industry competition, website column structure, user behavior analysis and content planning, web template design, website server technology selection, website operation and maintenance specifications and other basic contents; (2) Website technology development and webpage design; (3) Website testing; (4) Website content publishing; (5) Website maintenance and management. 3. Website domain name and website technical specifications (1) Adopt the XHTML based international WEB standard (CSS+DIV); (2) The homepage of the website is a top-level domain name rather than a multi-level hierarchy; (3) The home page, columns and content pages of the website do not use the way of URL jump, and do not use the transition page/bridge page and other URL redirects; (4) Reasonably apply static and dynamic web pages, and adopt static web pages for the homepage of website columns and other important pages; (5) The level of web content page should not be too many, no more than four levels; (6) Mainstream domain names:. cn,. com.cn,. com, etc; (7) One website corresponds to one main domain name, and the existing multiple domain names need to be unified; (8) The website link error rate is within a certain range, and there are no dead links on important pages such as the home page; (9) Website design is compatible with different browsers. 4. Basic functions and contents of enterprise website (1) Seamless connection with enterprise office network; (2) It has information release, product release and management functions; (3) Product recommendation/advertising management function; (4) Detailed company introduction; (5) Detailed contact information; (6) Reasonable product classification/summary/list; (7) Detailed product introduction; (8) Contact and service information related to sales and after-sales service; (9) Online service information; (10) Continuously updated enterprise dynamic/product information; (11) Relevant website link management function; (12) Standard website map; (13) Website access statistics function. 5. Website optimization Website optimization includes three aspects: optimization of user access to information, search engine optimization, and website maintenance optimization. (1) The column structure of the website is reasonable, and the column setting should not be too complicated; (2) The website navigation is clear and the whole site is unified. Through any page, you can return to the previous column level by level until the home page; (3) The webpage layout design is reasonable, and the website design conforms to the user's browsing habits; (4) Important text messages should appear at the front of the page as far as possible; (5) Clear font and consistent CSS style; (6) Up to 3 clicks can reach the product details page; (7) You can reach any other page of the site by clicking no more than 3 times on any page of the site; (8) Follow the website optimization guide provided by the search engine for the administrator to facilitate the search engine to retrieve information through the optimization of basic elements such as website structure and content, and do not use any method that is regarded as garbage information by the search engine or cheat the search engine (such as stacking key words, invisible text for users, page jumping, copying pages, etc.); (9) There is a certain amount of text information on the website homepage, column homepage and product content page; (10) Each page has an independent page title that can summarize the core content of the page (instead of the whole site or a column sharing a page title); (11) Each page has an independent META tag design (including description and keywords) related to the content of the page; (12) Each web page has its own URL; (13) The product content page URL should be as short as possible and reflect the product attributes; (14) The detailed content page of product/enterprise news is an independent webpage rather than a pop-up window; (15) For enterprise websites with a large variety of products, there should be a reasonable way to page products; (16) Keep the website content updated regularly. 6. Web template design (1) Important information should appear in the most concerned position of users as far as possible; (2) Web page width positioning adapts to the current mainstream screen resolution mode; (3) Keep the CSS style consistent throughout the site; (4) Hyperlinks have obvious indication of underline or color; (5) The rules for opening a page in a new window or the original window are the same throughout the website; (6) The number of bytes on the homepage of the website should not be too large; (7) The switching mode between multilingual website content is designed reasonably. 7. Enterprise website credibility (1) The website has the necessary legal certificate; (2) The introduction to the basic situation of the enterprise is authentic; (3) Announce customer service/after-sales service commitment; (4) Necessary personal information protection statement; (5) The contact information published on the website is valid, especially the address, fixed telephone and email address; (6) The email address published on the website is consistent with the suffix of the corporate website domain name, not the free email address; (7) The main domain name of the website is consistent with or related to the enterprise name/brand/core product; (8) The information provided by the website is timely and effective; (9) The website has its own independent style; (10) The functions and services of the website are easy to use. 8. Website operation and maintenance (1) Establish an audit mechanism for website content release, and always maintain the legitimacy of website content; (2) Keep the website server working normally, and conduct daily tracking management on website access speed; (3) Maintain a reasonable website content update frequency; (4) The website content production conforms to the specifications required for website optimization; (5) Backup mechanism of important information (such as database, access log, etc.); (6) Keep the continuous accessibility of important pages of the website, free from the influence of website revision and other reasons; (7) Regularly track and analyze website access statistics. Other requirements: Due to the continuous development and change of the online marketing environment and user behavior, the enterprise website needs to enhance its adaptability, and can be upgraded through revision, reconstruction and other ways. In terms of website construction technical standards, comply with international WEB standards, and no longer use outdated HLML4.01; In terms of website operation support, we integrate the currently leading website optimization ideas and methods, so that the enterprise websites built in accordance with the norms fully comply with the optimization guidelines of mainstream search engines, and have obvious advantages in search engine optimization. Website planning: ? The overall planning is reasonable, and the main and auxiliary menus are not clear; ? The guidance of website construction is clear and the key points are prominent; ? Column adaptation; ? Each column is planned uniformly, and the whole website is relatively clear; ? The promotion function of the website is clearly reflected. Menu settings: ? The menu should be in a form that is not suitable for pictures, with clear icon identification and text description. Users are not allowed to move the mouse to guess; ? The menu level should not be too much, and the effective information level should be less. It does not require multiple clicks to find effective information; ? The excessive use of mouse responsive menus and unreasonable column settings make it difficult for users to find the information they need; ? Column settings overlap; ? The meaning of the column name is not clear, which is easy to cause confusion; ? The full flash home page and menu cannot be optimized and there is no corresponding text description. ? The columns are clear enough, but the important information is complete, which fully reflects the effective information. Website homepage: ? Use less large pictures, and the information that users care about should be reflected on the home page and should not be clicked many times; ? The home page should be downloaded quickly; ? The home page is rich in effective information; ? The front page has a title; ? Provide more than one foreign language link page. ? The layout of the home page is cleaner, and important information can be highlighted; ? Multiple windows should not pop up when opening the web page, affecting normal browsing; ? Don't deliberately pursue the "creative" effect, so that it is difficult to understand the meaning of the website. Page information: ? Complete important information, such as contact information and product introduction; ? Enough page information to reduce multiple page turns; ? Remove information irrelevant to corporate image, products, promotion and other aspects; ? Too little detailed product introduction; ? The content page has no title, or all use the company name as the title; ? Customers can conveniently maintain and supplement in time to maintain its timeliness; ? No column with or without any content is allowed. Web page font and art: ? Pay attention to artistic effects, but do not use a large number of pictures to affect the download speed of web pages; ? Pay attention to aesthetics, but some of the basic information content can not be used in picture format, affecting the access to basic information; ? The characters are moderate, the color is clear, and the normal vision is not affected; ? The page should not be too flashy. Problems that must be overcome: (1) The website planning and column setting should be reasonable: the column setting should not overlap or overlap, or the meaning of the column name is not clear, which is easy to cause confusion, making it difficult for users to find the information they need, so as to avoid too many and disorderly columns and confusion of the website navigation system; (2) Complete important information: enterprise introduction, contact information, product classification and detailed introduction, product promotion, etc. are the most basic information on the enterprise website, and these important information on the enterprise website is complete; (3) The amount of information on the web page is sufficient: there are two cases: one is the content on the page, or the content that can be published on the original web page cannot be divided into multiple pages, and each page must have links between each other, so it is not necessary to click the home page again; On the other hand, although there is a lot of content, there is less useful information and more general introduction; (4) The column level is too deep. Important information should be found most easily by users, and information transmission channels should be shortened as far as possible to make enterprise information more effectively transmitted to users; (5) The website is conducive to promotion: it can display products to visitors and provide support for sales through the website, and there are many specific ways of expression, such as product pictures and introductions on the main page, better reflect the corporate image or new product information through page advertisements, list the contact methods of sales agencies, sales online store information, etc, Or it can accumulate internal network marketing resources and expand external network marketing resources. 1. XHTML adapts to the needs of more and more network devices and applications; 2. XML is the trend of web development. It can make the web smoothly transition to XML. 3. Use XHTML strictly. 4. XHTML interacts well with other XML based markup languages, applications and protocols. In general, it is better for companies to use. net language for websites. The price is cheap and the security performance is good. Don't use asp too backward, and the security is not good. The high price of jsp is the high price of virtual host. This article was published in Beijing SEO website optimization Company Shangpin China //ihucc.com/
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