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Schema.org and Microtag "Search Engine Optimization

Source: Shangpin China | Type: website encyclopedia | Date: March 21, 2012
Beijing website construction The company still sells products in China: the top three search engine companies - Google, Yahoo and Microsoft's Bing - have taken the initiative to release schema.org. Schema.org is basically a standard for HTML tags to help them better understand you Website production The content of is used by search engines. This article will tell you how to make the best use of this standard.

At the writing time (June 2011), schema.org Micro (HTML5), which is basically a standard use of content in existing web pages to convey semantics. The search engine, the favorite machine, can only read and extract the information on the page, but the content that cannot be understood is the real meaning of the content author's intention.

Using Schema.org and micro data can enable search engines to understand your website content, which goes beyond simple HTML and text analysis. Schema.org tag has some highly specialized tags that will tell search engines that the content is actually about "people", "places", "things", "movies", "music", and so on.

It is actually very simple and easy to use. This tutorial will teach you how to change your existing HTML content, using schema.org and micro tags. The Schema.org standard has not been widely implemented by the webmaster community (2011), and will not affect your website's ranking in Google. However, it is clear that semantic data and schema.org can become useful tools for search engines to analyze web content in the future.
Advantages of using Schema.org tags

The following are direct benefits:

First of all, search engines, especially Google, Yahoo and Bing, will easily understand your content in a way that you want it to be understood.

Second, if the content is well understood, for example, Google's search engine will begin to show "rich fragments", which is actually based on your tags in search engine results. For example, if you search Google for "the recipe for spaghetti," you will find that Google starts in a more prominent position, and the results are better than the ordinary tag page.

Photos of rating results and formulas can produce rich fragments by using tags.

Third, outstanding performance in search can be translated into better click through rate and increased organic traffic. However, according to one source: //www.google.com/support/webmasters/bin/answer.py?answer=1211158 , Google has not yet used these tags as the basis for evaluating ranking results. This may change in the future.

Finally, search engines began to create multiple search interfaces to focus on a specific category (for example, Google Recipe Search: //www.google.com/landing/recipes/ ）Much depends on the tag content. If you don't tag your page with schema.org or micro, it won't affect your current ranking in Google. However, you will miss a chance to rank in the future better tag dependent search interface.

Implement Schema.org and micro tips

According to schema. org's Getting Started Guide, the initial focus is on micro specifications. Therefore, this tutorial will focus on examples of micro tagging content.

If you have a lot of content on a fairly large website, large-scale implementation of micro data on the website can take a lot of time and require some big changes in your HTML source code. The following is an important tip. You can use this tag without consuming too much resources.

Choose your most important content. These items are very important content that needs to be highlighted in the search results. Priority implementation marks the first content of this type.

For example, suppose you have a dynamic MP3 download website. And you have three PHP templates:
A) Content.php - The template displays text content and news related to music business.
2） Mp3.php - Displays the template of the MP3 download product.
C) Search.php - Search results are displayed in your site template.

You can focus on implementing micro tagging your mp3. php template. You will choose this first because it is the most important product directly displayed in search engine results - that is, your MP3 download.

This article was published on Beijing website production Company Shangpin China //ihucc.com/
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]