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Several reasons for the influence of online marketing on online store business

Source: Shangpin China | Type: website encyclopedia | Date: March 21, 2012
Beijing website construction The company sells products in China: Taobao's online stores are now "honeycombed" and can be crowded. According to the statistics of the module application compiled by the seller center last week, as of March 2012, the number of Taobao's online stores has exceeded 1.75 million, and there are so many sellers who open online stores. How many online stores can make money now? The online shop that doesn't make money is very clear to everyone, because there are too many people who say that their online shop business is not good, and there is no deal of goods at the end of the day. Today, I would like to share with you a few reasons why the online shop business can be better.
 Online store

The credit level of online stores

As we all know, there is a big difference between an online store with high credit and an online store with low credit. If credit is not important, there will not be so many companies that brush credit. Credit is accumulated slowly, not in one go. If you deliberately brush online store credit, you may be punished by Taobao. This is an untouchable minefield. Every seller wants to be a crown seller, which can make buyers feel more comfortable spending in the online store, so as to provide the conversion rate of the online store. The business of the store with high credit will naturally be better than that of the store with low credit. It will be easier for the online store with high credit to sell a new product, but it is more difficult for an online store with low credit, Therefore, the level of online store credit can directly affect the business of an online store.

Age of establishment of online stores

The online store has been open for a long time, which is the establishment time of an online store. This is open, and you can't hide it. Many buyers will subconsciously judge whether they should come to the online store to buy things from the age of an online store. This may not be noticed by everyone, but if they think from the perspective of a consumer, It is not difficult to find that many buyers have such a common mentality.

The longer an online store is opened, the more it can be trusted by consumers, and the conflicting shopping mood will also be reduced. Which online store will you choose between an online store that has been open for two years and a new online store that has just opened? There is no doubt that everyone will choose the former. As a new online store, sellers should do other work to make up for their own shortcomings.

Product details of online store

What are the characteristics of a product that buyers like and can easily clinch a deal?

Commodity description; Things on the Internet are intangible. A consumer's purchase of a commodity is based on many factors. For example, a buyer who purchases a spring dress online just sees your commodity and sees a picture, price, who the seller is, store credit, monthly turnover, etc. Click in to see the seller's overall description of the commodity and whether it is professional, Is the seller professional about clothes? Yes, the product description is to make you an expert in this field. Many friends who have seen the video of Tongwang Technology opening an online store know this knowledge.

Price factor

Cheap prices are always attractive to consumers. No matter how perfect your product description is, if the price is not acceptable to consumers, it is useless. Product factor: on the one hand, if the product quality is poor and can't stand the test of time, if someone else sells it for 20 yuan, you will sell it for 10 yuan, and consumers will not pay for it.

In addition to price and product quality, there is also a very important commodity description;

In fact, the business of an online store is good or not in many ways. The above mentioned reasons that affect the business of an online store are just some important factors. If an online store is bad, we should analyze it from many aspects, look at the online stores that are more advanced in the industry, and analyze in detail. What are the shortcomings of our online store, and what are the competitors doing better than their online store?

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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