Analysis of SEO website optimization
one Whole station optimization And Web page optimization Differences on links（ Secret script for improving long tail keyword ranking )：
Whole station Seo website optimization It mainly depends on internal links to improve its ranking weight, while web page optimization is to improve the weight of a single page through external links. How to judge whether it is full site optimization or web page optimization. In general, web page optimization will lock the URL, and a large number of external links will increase the link of the URL to achieve the goal of ranking. One of its major features is to copy the code on the page to another page, delete the page, and the ranking will be lost immediately. In the whole site optimization, you delete the page, then create a new page, copy the content to the new page, and the ranking will be restored after the new page is included for a period of time.
The whole site optimization will only add external links to the home page. Through the excellent link structure, the weight of the home page will be transmitted to each internal page, and the weight will be pyramid shaped. Now all portal sites are the same. Generally, other portal sites link to it as the home page, but the internal page will have a high PR value, which is the PR value transmitted through good structure. Web page optimization will do that page optimization, which will only improve the PR value of that page, and will not flow.
2. Difference in user experience between whole site optimization and web page optimization:
The whole site optimization is to add original content by users themselves, and only need to pay attention to the relevance of content and keywords. Web page optimization will modify the content on the user's original website, and it will also bold some fonts and add some keywords, making the content irregular or even unreadable, which will result in poor user experience. The website lost the trust of users, let alone the conversion rate.
3. The weight difference between whole site optimization and web page optimization in search engines:
The whole site optimization is mainly to increase the original content of the website and improve the ranking of keywords. It is entirely the internal links of the website that provide link support. Search engines are very friendly to these websites, and they are often crawling websites. Web page optimization is mainly to cheat the ranking of search engines through a large number of external links, and the ranking of keywords will be very unstable, The search engine will reduce the weight of these pages. This is when the external links increase to a certain limit, the search engine will automatically find, automatically reduce the weight, and the ranking will disappear soon. And the ranking of other pages on this website will also decline significantly. At this time, it is necessary to add a lot of links to these pages to restore the ranking (this method is applicable to Google, not Baidu)
4. Difference in price between whole site optimization and web page optimization:
It seems that the price of whole site optimization is higher than that of web page optimization. In fact, the price of whole site optimization is not higher than that of web page optimization at all, and there are many discounts. For example, for cancer websites, the market price of the keyword web page optimization is about 10000 yuan, while for cancer treatment, cancer treatment, how to treat cancer, liver cancer, kidney cancer, The estimated price of breast cancer and other cancer related words is 300 thousand yuan, which is not enough. It does not include the word optimization of anti-cancer drugs, but not the whole site optimization. He will optimize the website once, increase the weight of the website, and make some main keywords and popular keywords, Then users can expand the launch of other disease related keywords and drug keywords by releasing new content, which can save considerable costs, and the expansion of keywords can be expanded according to their own wishes, not limited by the price of the optimized company.
5. Difference in ranking between whole site optimization and web page optimization:
The whole site optimization depends on the internal link level, and the general website link level is five levels (home page, channel, column, topic, content information page), The website link points to home page ->channel home page ->column home page ->topic home page ->content information page channel ->column channel ->topic channel ->information page column ->topic column ->information content page topic ->content topic page. All pages can be reached through three layers of clicking on the home page. Such a reasonable logical structure forms a link system through link pointing, Beijing website construction ihucc.com enables different levels of web pages to get different levels of links, and such a link system will give each of its superior pages link support when publishing a new web page. So the overall ranking is supported by the new article system. There is no need for external links. In the process of constantly updating articles, the ranking of target keywords is constantly improved and new long tail word ranking is also generated, which is very advantageous in ranking.
Web page optimization only optimizes one web page. Links basically come from outside the site. If you want to rank steadily, you must constantly obtain support from external links（ Beijing website production ）, when there are too many links, the search engine will punish the website. Moreover, it is not possible to expand the long tail words of the website. To make long tail words, you must find another page on the website to re optimize, which greatly delays the optimization time, and the overall optimization effect is not optimistic.
6. Scope of application of whole site optimization and web page optimization:
The premise of whole site optimization is that the website can often update large sites with content, which is a website with a large number of keyword expansion needs. It is not suitable for small sites, some small business sites, sites that do not update, and sites that do not have too many keyword expansion needs. Such sites can choose the form of webpage optimization to save costs.
