How to make the website more distinctive?

　　 First, color scheme

Color may have the most profound impact on brand identity, because it will immediately show users the overall tone and mood of the brand after arriving at the user's website. We all know that bright colors convey happiness, soft colors convey seriousness, and lack of color will make information the focus rather than the brand. There is psychology behind color, so if the customer has the opportunity, please be sensitive to use color to benefit you. A selected color scheme can enhance brand identity and ensure consumer experience. There are many color tools that can help you determine the correct color scheme to use.

　　 Second, layout

While font is printed, they are not synonyms. The font is what you use, and the font is what you see. Although the difference between these terms may be insignificant to most people, as a designer, it needs to be remembered. From a strategic perspective, fonts can be used as a creative means of conveying meaning. Not only your language, but also the font itself. Printing can shape and establish brand identity and recognition for users. It can attract their attention and convey the overall tone and emotion, just like color. Some people say that printing has a more profound psychological impact than color, while others believe that printing is a powerful competitor of color. No matter what kind of spectrum you belong to, typesetting is expressive and has a convincing impact on people's minds.

　　 Third, pictures

The final visual element of website logo and image. It can be the core design element of your brand image and social media or blog content. The images you will use for color schemes, layouts, and copying. Images can also be extended beyond photos. It contains various elements on the web page. Icons, illustrations, and animations can make up images on websites. Sometimes, this may be exaggerated, and sometimes even some subtle additions stand out in the eyes of designers. Image is an interesting element, because it can also be a simple way to play blank pages to create better balance in the layout or further highlight CTA (summative language).

　　 Fourth, function

It is easy to ignore this function, but it can create miracles to enhance the website experience and distinguish it from competitive brands. Functions are not necessary, but if effectively integrated, the brand can be pushed to a new height. However, not every brand needs customization and stylization on its website. Before creating a super stylized functional model, please understand the customer's brand and target audience.

　　 Fifth, style and personality

Color, layout, image, function and voice are integrated to convey the overall style and personality of the brand. The job of web designers is to integrate these design elements and explain the required identity to customers in the form of websites. As the discovery and research methods have done and will do, each element listed above promotes the development of the structure. What's exciting is that when these elements are integrated, they can create a high-quality user experience for the brand and its users.