The trend of website optimization and the future of seo
Source: Shangpin China |
Type: website encyclopedia |
Date: August 20, 2013
SEO helps websites improve their natural ranking in search results through indexing. When you enter a keyword search in any search engine, you will search for a link list page of search results, which will contain the information you want to obtain, and regular users will click on the information ranking at the top. All websites compete with each other to attract users, and they all use SEO as an effective Marketing website construction Tools, some of which are selected by search engine operators. Due to the fierce competition, the demand for SEO talents increases accordingly. Search engine optimization by index, assist site to ranking in the search result. When you enter a keyword in any search engine, you receive a list of links of the search results page, it will have what you need to obtain information, regular users will click ranking information. All of the sites are competing to attract customers, they are using SEO as an effective marketing type website construction tools, some selection to search engine control. Due to intense competition, SEO talent demand increasing.
SEO is not cheating search engines. Today's webmasters use this method to win better keyword rankings in SERPs (search engine result pages). More and more websites will choose to be natural when the cost of responsibility payment ranking is relatively high and the effect and conversion rate are reduced SEO website optimization 。 Search engine optimization is not to search engine, now the site administrator in this way in SERP (search engine results page) to win the good keywords ranking. Liability issues PPC costs are relatively high, and the effect and conversion rate lower, more and more web sites will choose the natural SEO website optimization.
The popularity of audio and video data indexes in search engines is growing steadily. In the midst of popular search engines and increasingly fierce competition, the future of search engine optimization is in the ascendant. Audio and video data index in the search engine's popular favor degree is growing steadily, in the popular search engine and the increasingly fierce competition, the future of search engine optimization be just unfolding.
The domestic SEO industry started in 2003 and is still in the primary stage of development after five years. There are few people engaged in this industry. Most SEO companies still operate in a workshop mode. They just tamper with the website to a certain extent, which is called website optimization. From the perspective of the trend of focusing on search engine optimization abroad, search engine optimization has developed into a special profession covering all levels of the network. When talking about SEOers in China, it is well known that they are basically divided into three schools. One belongs to the technical school, whether it is black hat or white hat, and their technical perspectives are the same. By studying search engines, they can achieve good keyword ranking. One belongs to the liberal arts school. They are not born in technology portals, but may come from all walks of life. They mainly analyze websites and promote websites by means of text copying, but they also study technology, but they do not focus on technology as much as technology. The last category is a combination of the above two, which gathers many experts in Dacheng. This kind of SEOer is naturally a "big shrimp" in the industry. The domestic SEO industry is from 03 years at the beginning, after 5 years is still in the primary stage of development, not to engage in this industry. Most SEO companies or operations, only certain tampering for web site, said the site optimization called. Attention from foreign search engine optimization trends perspective, search engine optimization have been developed to a special occupation a include every network level range. Talk to the Chinese SEOer, knows that it according to the three basic approaches to distinguish, belongs to a class of technical schools, whether it is black hat or cap, their technical angle is consistent, the search engine through research, and achieve good keywords ranking. Belongs to a class of liberal arts schools, they are not born technology portal, may come from all walks of life, mainly through the text copy mode analysis website, website promotion, but they also study the technology, but not as technical as emphasis on technology. The last category is above both, gather many YuDaCheng, such is the nature of the SEOer medium "prawns".
1. Whether as a Website construction As operators or SEM and E-Marketing practitioners, SEO knowledge will become the bottom layer of their knowledge architecture. No matter how the search engine algorithm changes, the general principle will never change. Whether as a website operator or SEM, E-Marketing practitioners, SEO knowledge will become the most underlying their knowledge structure, regardless of the search engine algorithm changes, big principle will never change.
2. SEO is advancing with the advance of search engines. When most people understand the kingcraft of SEO technology, the competition is unprecedented, and the domestic SEO industry will gradually be standardized. Professional SEO teams and SEO companies will step onto the big stage, and side companies specializing in the back door of search engines will gradually fade out of people's vision. The result is that the stronger the stronger, the weaker the situation. SEO is accompanied by a search engine move forward, when most people understand SEO technology kingcraft, unprecedented fierce competition, domestic SEO industry will be gradually standardized, professional SEO team and the SEO will embark on the big stage, knocking back door special search engine companies will gradually fade out of people's vision the result is, the strong stronger, the weak weaker situation.
3. In view of the further expansion of SEO practitioners, the competition within SEO will become increasingly fierce. Many websites purely based on SEO content will increase rapidly, and SEO related affiliated industries will rise. SEO algorithm changes, link strategy is banned, SEO companies have closed, SEO becomes transparent and simple. The rise of individual SEO, no tax is their biggest advantage. In view of further extending the SEO practitioner, SEO internal competition gradually fierce, many purely to SEO web content will increase more quickly, SEO related ancillary industries will rise. The SEO algorithm change, link strategy was banned, SEO companies close, SEO becomes transparent, simple. Individual SEO rise, no tax is the biggest advantage of them.
4. Off the shelf search engines have completely transformed into user-friendly search, which is no longer the world of ranking algorithms, but the era of user experience. In this way, SEO is not network science, but psychology. Whoever analyzes the user's psychological positioning accurately is a "prawn". Some enterprises will integrate SEOer into the enterprise, that is, employ SEOer as a member of the enterprise. Existing search engines completely into the human search, is no longer a ranking algorithm of the world, but the user experience era. Thus, SEO is not in the network, but the psychology, psychological analysis of users who positioning accuracy, who is the "prawns". There will be a part of enterprises will be the integration of SEOer into the enterprise, which employs SEOer as a member of the enterprise.
5. SEO is over popularized and has become an indispensable profession for every company to develop the Internet market. With the rise of domestic SEO training, SEO companies no longer provide SEO optimization services, but transfer professional SEO talents to enterprises. SEOer complex talents begin to increase, and those who only talk nonsense on the web page will gradually lose their foothold. SEO over widespread, and become an indispensable market development of Internet each company's occupation, the rise of the domestic SEO training, SEO company no longer supply SEO optimization service, but for enterprises transfer of SEO professionals. SEOer compound talents began to increase, only in the webpage that writing a chitchat people will gradually lose a place to live in.
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