The next stage of website seo optimization is content marketing
Source: Shangpin China |
Type: website encyclopedia |
Time: August 19th, 2013
When SEO When the losers rejoice that they can finally get rid of the hard work of SEO, they do not know that a larger labor-intensive hard work is coming. How hard is content marketing? When SEO gigantic loser are Xingqing you can finally get rid of misery SEO physical, but a more labor intensive forced to live in their hit, content marketing how bitter?
First of all, we know that content marketing is a marketing method that enables customers to obtain information, understand information and promote information exchange without advertising or promotion. It mainly provides the information needed by the target market through blogs, event marketing, white papers, videos and pictures, rather than relying on marketing jargon. Just the words "don't rely on sales jargon" are better than SEO Website construction It seems that the promotion is much more wonderful, but the fact is that: First of all we know content marketing (content marketing) is not required to advertise or promote can enable customers to obtain information, understand the information, and to promote the exchange of information marketing. It provides the main target market needed information through the blog, event marketing, white papers, videos and pictures, rather than relying on marketing jargon. Light "does not rely on sales pitch" this a few word than SEO website promotion looked pretty much everywhere, but the truth is it:
1. There is not enough time
Content marketing includes the process of discovering, organizing, and sharing content. After sorting out the content, you will find a platform to publish it, and it must be an excellent platform. Generally, blogs, microblogs, WP, post bars, and forums are the first choice for text content. Video is more suitable for event marketing, but others will flock to it after you publish it, After the release, the promotion during the SEO period is no less. You need to send your articles to more blogs, WPs, post bars, forums... and because of the "indirect marketing" nature of content marketing, you send many direct Marketing website construction How many irrelevant things should be sent to guide potential buyers? If you are not a large enterprise, you will feel that the time cycle makes you unable to afford it. Content marketing including process found, organization, sharing, tidying up after you will find a platform to release, but it is an excellent platform, blog, WP, in general, micro-blog post bar, the forum is the preferred text, video words more suitable for the event marketing, but don't you release after the others will scramble for the crowd, after the release of extended SEO periods are not like, you need your article to more blog, forum, post bar, WP...... And because the content marketing "indirect marketing", you made a lot of direct marketing is not related with the type of website construction of things, to how much to let potential buyers (purchase) guided? If it weren't for a large enterprise, you will feel that you can't afford the time period.
That is to say, during the SEO period, your time is focused on promotion, but content marketing content needs to spend time on both content and promotion, and the process objectives of content marketing promotion are not very clear, so you always feel that you are short of time. That is to say SEO you time to focus on promotion, but the content marketing content should take the time to engage in content, but also take the time to promotion, and marketing process goal is not clear, you will always feel the lack of time.
2. The lack of originality and high quality content to let a person headache
At present, we see some original and high-quality content that has been mixed well, including some entrepreneurs' blogs and microblogs. As far as the IT industry is concerned, such as the domestic Moonlight blog, Li Kaifu's blog, Papaya Mobile's microblog, and Paulgraham.com abroad. In terms of content, they can either share entrepreneurial stories, good projects or profound insights. The latter is more demanding. If one is not a practitioner, it is impossible to see through the various aspects of the industry. Therefore, it is necessary to solicit contributions or reprint from people in various subdivisions. Now we see mixed original and high-quality content better including some entrepreneurs, micro-blog blog, IT sector, such as domestic Moonlight blog, Li Kaifu's blog, papaya mobile micro-blog, foreign paulgraham.com. The content or share business stories, good projects, or to share insights, and the latter is more demanding, if a person is not practitioners may not can put all through the industry, so we need to the various segments of the manuscripts or reproduced.
Relatively speaking, the goal of SEO is much simpler. Their goal is to increase the external chain through keywords, Bookmark, PR, WP, comments, link exchange, and forums after the links are included, so as to improve the website weight and ranking in search engines. Relatively speaking, the goal of SEO is much simpler, their goal is to be included in the link, increase the chain by keyword, Bookmark, PR, WP, comments, links, forum in various ways, so as to improve the site weight and ranking in the search engines.
3. Don't know how to count the effect of content marketing
Do not know how the statistical content marketing effect
The strategy of content marketing is to guide potential buyers through the content you present, and finally consider you as their potential strategic partner. " How to consider this guiding force? What are the specific manifestations? Where do you go to make statistics when the product is purchased? Content marketing strategy is presented through your content, potential buyers (purchase) guided, and finally consider you as his potential strategic partner. " This leads to consideration? What specific performance? When the product is obtained after you buy from where the statistics?
The links purchased during the SEO period can be accurately counted by using Google Analytics and other tools to find out the single search "keyword", which link, and how many orders have come from that page. Moreover, the effect of a certain cycle of SEO can be measured by its ranking in the search engine. Every day you can enter each keyword in the engine to see whether the page's ranking has risen, This kind of accuracy cannot be provided by current content marketing. SEO period, buy links using Google tools such as Analytics can be precisely calculated single search "keyword", which link, the page number to the single, and a cycle of SEO effect can be used in the search engine ranking to measure, every day you can input the keywords in the engine. See page the rankings without, this accuracy is currently unable to provide content marketing.
4. Lack of excellent writers
The lack of good writers
The writer mentioned here is not the "Five Cent Party", which is very different from the soft writer during the SEO period. No matter enterprises or individuals sometimes need to hire certain online content writers in their activities, on the one hand, they can rely on the influence of opinion leaders; In addition, it can also provide users with excellent content. But where are the good writers? It is those who have professional experience, personal experience and persuasiveness. If you want to obtain these resources, you can't do without money as well as social relations. Do you have such ability? Here writers are not said "five hair party", has the very big difference with the era of the SEO soft Wen writers. Whether business or personal activities sometimes need to hire some web content writers, one can use opinion leaders influence; also can provide good content for the user. But where is the outstanding writer? Are those who have working experience, experience, convincing people, you want to get these resources, money and social relations as cannot little, you have this ability?
5. There are six points for attention in microblog content marketing alone
Light micro-blog content marketing should have 6 points
Now let's put it into practice in the context of specific content marketing. At present, among the platforms such as blog, microblog, WeChat, video and event marketing, you will choose the microblog platform with relatively fast communication speed. But let's see some points that should be paid attention to when viewing microblog content marketing: 1) Social media dialogue is not shouting at your fans 2) Focus on one form of microblog at a time 3) Video Are pictures, votes and other forms really effective? 4) Is it really important to release according to the time point? 5) Is the number of comments/forwarding/fans really an iron clad KPI? 6) Do not respect the original, and forward without integrity. Now we implement the specific content marketing environment, at the moment, micro-blog blog, micro message, video, events marketing platform, you will choose the relative spread faster micro-blog platform, but to see some light micro-blog content marketing should pay attention to it: 1) social media dialogue was not directed at you fans shouted 2) each focus on one form of micro-blog 3) video, pictures, voting and other forms of effective really? 4) according to the time point post really important? 5) comments / forward / number of fans really iron fixed KPI? 6) do not respect the original, unchastity forwarding.
This is just a microblog platform, and the negative characteristics of users' distraction and the large number of microblogs on this platform, which are easy to be submerged, have not been taken into account. If you really wait until the day when content marketing takes effect, how much work will you do? This is an unknown number! This is a micro-blog platform, but also did not consider the number of this platform user distraction and micro-blog too large, negative characteristic is easy to lose, if you wait until the day of marketing force, you have to do much work? This is an unknown!
Finally, from a macro point of view, marketing has been winning by actively promoting, spreading the net everywhere, and having clear goals for many years. Content marketing will not become "willing to take the bait, intensive cultivation, and purchase because of the guiding force" because of the coming of content marketing. Previously, TNW's writer AARON GINN mentioned in an article that "it is a fallacy that the best products do not need marketing", Even the best technical marketing officer cannot escape, so content marketing is a larger labor-intensive industry that requires both quality and quantity compared with SEO marketing. It will not be easy but more forced. Finally, from a macro point of view, marketing for many years has been on active promotion, everywhere, clear goals to win, not because of content marketing coming to "take the bait, intensive and meticulous farming, because the guiding force to generate buy", before the TNW writer AARON GINN in an article has mentioned the "best the product does not need marketing has become a fallacy", even the best technology marketing officer can escape, so the content marketing relative SEO marketing is not only to the quality and quantity of the large labor intensive industry, it will not be easy will only more misery.
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