The keyword maintenance of SEO website optimization should follow the principle of stability before expansion

Many plans written by Seoer, as long as they touch on the analysis and diagnosis of the website, website improvement and optimization strategy of key words, there is seldom early maintenance. When we optimize the key words, many Seoers begin to pay close attention to the management of the website. The most important thing every day is not the establishment of content and external links, but the ranking of key words, It depends on whether the ranking of key words can still stick to the good ranking. When the ranking is still there, we will be alert, and when the ranking is not there, we will optimize from a new start. In fact, this is a very inappropriate optimization strategy. As for the early maintenance of keyword optimization, I think that we should follow the principle of first stabilizing and then expanding. The details can be divided into the following three thoughts:

　 1. Ranking of key words of continuous SEO scheme

When the key words rank up, we should never think that our optimization is over, but it is an endless process. When the key words rank up, the first thing we should think about is how to stabilize them, and let them continue to adhere to the optimization with good rankings in other industries. We should not be overtook by competitors. Therefore, In the optimization plan, we must touch on the maintenance mission of the key words in the early stage, and specially assign compilation and external chain specialists to continuously High end website construction The content of the website has stopped updating, and the external chain has to stop synchronously, so as to maintain the ranking of key words.

　 2. Data analysis to discover key words from time to time

Key words discovery is a process that stops from time to time in the optimization process. Unless the customer requests us to give him a few key words of the optimization rules, we should look for them from time to time, so that my website can generate more long tail key word rankings. Nowadays, many friends have invented "conscious" updates, and have hardly thought about whether this article can bring benefits, There is no article for the key words of the long tail, so it is impossible to generate useful key word rankings. As for the key words of the website in the early stage, we must do a good job in data analysis, explore some key words with high conversion rate, so as to bring more key words that can generate orders.

　 3. Stable ranking enables more long tails to breed and rank

At present, a number of key words such as“ Beijing website production "After optimization, we should not only stabilize its ranking, but also find new key words to stop favorable planning and make reasonable optimization. Of course, from the background traffic data, we can see that many key words are ineffective key words, and even if users go out, they can't breed words that produce benefits. We can ignore these words when we see some The conversion rate is high and the number of words obtained through consultation is high. When the ranking is not good enough, we can stop focusing on optimizing the key word, so that it can be ranked in a better position and generate greater benefits. In addition to exploring and optimizing the key word, we can also select some favorable words for the key word of background data flow and stop optimizing, Then gradually stabilize it.

From three aspects and three points, we can see that if the key words are optimized, we will not be able to grasp them. In fact, if the key words are optimized, a new round of mission is about to start, and the amount of work in the early stage of invention is also increasing. In addition to the maintenance of the key words in the existing rankings, we need to optimize some new key words, This is why more and more people are required to maintain a website after it is big. When a website is just started, it is probably a person who shares the same hatred with the enemy. Although it is related to other elements, such as experience, talent, funds, etc. Well, the early maintenance of key words will be analyzed here for everyone.