The reason why enterprise website optimization cannot keep the keyword ranking
Source: Shangpin China |
Type: website encyclopedia |
Date: August 15, 2013
Recently, SEOers engaged in some optimization will find a strange phenomenon. Many enterprises Website construction Some of the key words have fluctuated in a wide range. Today they are still on the home page, and tomorrow they will fall behind three or four pages. According to Baidu's normal algorithm update, the website keyword ranking should not have such a huge change. If the website is subject to a decline, all keywords should be affected. Many webmasters say Baidu is abnormal again in the QQ forum, and Shangpin China doesn't think so. The phenomenon that seems to have no clue often has its own basis, SEO website optimization Only by looking for the traces of Baidu's changes through the surface phenomenon can we better optimize our website. Recently in some optimization of the SEOer will find a strange phenomenon, many enterprise website construction of individual keywords appear larger fluctuation, today is the tomorrow off to three or four pages later. Baidu update according to the normal algorithm, web site keywords ranking should not be such a big change, if the site being down the right, then all of the keywords should be affected. Many webmaster in QQ forum said Baidu not normal, luxuries China to not think so, seems to have no clue phenomenon often has its basis, SEO website optimization only penetrate the surface, to find the changing tracks of Baidu, optimization can better your net station.
Although the website has not used any illegal or cheating optimization techniques recently, the optimization progress of the website is the same as before. What is the reason for the sudden decline in the ranking of individual keywords? After careful analysis of the content of these websites, the user click rate and dwell time will find that Marketing website construction The content of is highly matched with keywords, and the content is rich. However, it was further found that a lot of content is parroting, and you can get a lot of relevant content by picking a title and searching Baidu. Although the articles are pseudo original and do not repeat much, they do not bring much valuable content to users. The click rate and stay time of users are not high, and some users leave the page related to their keywords after clicking in a hurry, resulting in a high bounce rate. In the external chain of these keywords, most of them are pseudo original articles of others. Although there are also some soft articles submitted, they are mainly pseudo original articles on the whole. Website without the use of any illegal or cheating optimization technique, optimizing the schedule and the site of the schedule as before, that is what caused the decline of individual keywords ranking suddenly wide? A careful analysis of the content of these sites, users click rate and residence time will find the matching degree, high content and keywords of these marketing website construction, and the content is more abundant. But further found that many are repeat word for word what others say that, just pick a title by Baidu search, can get a lot of related content, although this is false original not much repetition, but not give users much valuable content. Look at the user's click rate and residence time is not high, part of the user to click the left hurriedly to the words related to the page out rate is too high. But in the chain inquires the keywords, mostly false original others article, although there are some soft Wen contribute, but on the whole, or pseudo original.
Lenovo saw Baidu's recently launched Spark Plan, and then Baidu's Lvluo algorithm was upgraded to 2.0. We know that the launch of Baidu Spark Plan is to protect the original content of the website, and the Lvluo algorithm 2.0 is to fight against the garbage outside the chain. The combination of these two algorithms is more focused on the original from the content to the outside chain. The ranking of some key words on Shangpin China's website has such a huge fluctuation, which I personally think is the result of Baidu's algorithm reform. It is certain that my website will be ranked on Baidu's home page according to the previous algorithm. With Baidu's attention to valuable originality and user experience, the ranking of websites is not only related to the content of articles, external links, etc, Baidu has also added assessment factors such as the value of the article and the popularity of customers. Although my website has met its requirements in Baidu's previous assessment, there is still a lack of user experience and value transmission of the article, which has led to a decline in the ranking under Baidu's new algorithm. Lenovo to Baidu recently launched the spark plan, upgrading Baidu green algorithm to 2. We know that the launch of Baidu spark plan is the original content in order to protect the site, green algorithm 2 is strike garbage outside the chain, the combination of these two algorithms is from the content to the chain to the original value. Luxuries Chinese Web site keywords ranking ranking individual fluctuations so huge, personally think that is the result of changes in Baidu algorithm, in accordance with the algorithm before my site row in the home page that is no doubt Baidu Baidu, along with the value of the original value, to the attention of the user experience, the site's ranking is not just about the content, such as the chain, baidu added assessment factors in the value and customer preference, although my site before Baidu assessment to meet the demand, but in the user experience and the value transfer, are lacking, thus ranking fell in the new algorithm under the baidu.
As for the reasons for minor changes in keywords on some websites, Shangpin China also shares its own views: As to the reason for part of the site keywords small variation of luxuries, China also talk about his own views:
With Baidu's emphasis on article quality and user experience, it is natural that users' feelings cannot be ignored when ranking. Baidu can clearly know the number of visits, visit time, loyalty and other data of users of each website through the detection of user behavior. If the click rate and stay time of website users ranking first are not as high as those ranking second, then Baidu naturally believes that the second website is more valuable to users, so as to promote it to the first place. Since the click rate and user visit time of each website are uncertain, it is inevitable that there will be many different situations, which naturally causes the constant fine-tuning of Baidu's ranking. Of course, Baidu's assessment factors are not only these, but in the case of similar other hard conditions of the website, user experience has become an effective basis for ranking. With the Baidu the quality and user experience attention, naturally in the rankings can not ignore the user experience. Baidu through the detection of user behavior, can know the data volume, various web user access time, user's loyalty, if the web site users click the first rate and residence time is not second bit high, then Baidu naturally think second sites for users to more value, thus the increase in the first place. Because each website click rate and user access time is uncertain, there will be many different natural cause, baidu ranking kept fine-tuning. Of course, baidu evaluation factors is not only these, but in the other site hard conditions are not much difference between case, user experience has become the effective basis for ranking.
Therefore, if enterprise website optimization wants to stick to keyword ranking and avoid unnecessary fluctuations, it can start from the following two aspects: Therefore, the enterprise website optimization to guard the keywords ranking, to avoid unnecessary volatility, can begin from the following two aspects:
1、 Quality of articles
The quality of
When Baidu launched the pomegranate algorithm, it made clear the attack on spam website pages, and the launch of the Spark Plan focused on protecting valuable original articles. Rather than try every means to find various optimization strategies and techniques, enterprises should cater to the development direction of Baidu algorithm, focus on the quality of articles, abandon the previous reprint or pseudo original, and strive to improve the quality of the website on the basis of original. Of course, the quality of website content is not only reflected in the richness, scarcity and authority of the content, but also focuses on the value of article delivery and the help to users. Only the stance of webmaster users can create valuable content for them, and naturally Baidu will also have a special preference for our website. Baidu in the launch of pomegranate algorithm, made clear the rubbish site hit, launched the spark plan is mainly to protect the value of the original article. Looking for a variety of optimization strategies and techniques of enterprises and make every attempt, rather than cater to Baidu algorithm development direction, the focus of efforts on the quality of the article, to abandon the previous reproduced or pseudo original, efforts to upgrade the quality of the site in the original basis. Of course, quality of website content is not only reflected in the content of the richness, rarity, authoritativeness, focuses more on the transfer of value, to help users, only Adsense users position to create valuable content for its, natural Baidu will also have a special liking to our website.
2、 User Experience
No matter how the search engine is reformed, it can not do without the support of users. As the basis of its production, it must be recognized by users. If a website wants to get a good ranking in search engines, it must do a good job in user experience. Only when users trust our website can it increase the friendliness of search engines. There are many channels to improve the user experience, and the common strategy is to increase the user's click rate on the website, extend the user's stay time, quickly find the content that users need, guide users to actively participate in it, increase the return visit rate of loyal users, reduce or eliminate advertisements and pop-up windows on the page, etc. Support search engine no matter how reform cannot do without the user, is the basis of production must be authorized users. The site to get good rankings in search engines, it must make the user experience, only the user trust our site in order to increase the search engine friendly degrees. To enhance the user experience by many ways, a common strategy is to enhance the user on the site click rate, prolong the retention time, users quickly find to demand contents, guide users actively involved, more loyal users return rate, reduce or eliminate the page ads and popups etc..
Sometimes, in order to increase the stability of website keyword ranking, some high-quality external chains can be properly built, which can not only increase website traffic and enhance website weight, but also play a role in voting website ranking. The key is that in the process of building the outer chain, we need to implement quality to win, so as to ensure the effectiveness of voting. Sometimes in order to increase the site keywords ranking is stable, can be appropriate to build some outside the chain of high quality, not only can rise to increase website traffic, improve website weight function, is a vote of the role of the site's ranking has. The key is that we in the chain construction process, need to carry out quality, to ensure the effectiveness of voting.
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