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What are the reasons for websites being punished by search engines?

Source: Shangpin China | Type: website encyclopedia | Time: June 14, 2018
I have to admit that the trivial and heavy work of SEO, as well as the persistent work attitude, will occasionally bring all sorts of inexplicable and wonderful feelings of loss to SEO workers, because this is SEO. SEO needs to persist, ponder, practice, and skills... The sense of loss is not terrible, and it is inevitable that the occasional emotion in work is normal, but you should never be disappointed in your work. Once you lose confidence in your SEO work and your website, you will lose confidence in yourself! SEO work is dealing with search engines every day. Because of this, search engines are also constantly changing the algorithm of website ranking. However, it is inevitable that websites are occasionally punished by search engines. Once the website is punished by the search engine, the keyword ranking plummets, which also means that for SEO workers, the search engine is punishing our hard work. After the loss, we need to find the reason, because this is the work of SEO. When a website is punished, it usually needs to analyze the comprehensive factors to find the reasons. Maybe every webmaster has his own way when encountering these situations. Let's talk about the five major reasons why the website is punished, and forget to point out the shortcomings.
　　 1： Change the title; It doesn't mean that any change in the title will be punished by the search engine, but it should be clear to yourself whether your website has ever changed the title when being punished by the search engine.
　　 2： Friendship link; Friendly links are one of the important factors to improve the key ranking of websites, and often one of the fatal factors for websites to be punished. Friendly links must be checked regularly. Once it is found that a snapshot is returned, the site is not on the home page, the included page is suddenly reduced, and other sites are degraded by the search engine, the friendly links will be deleted in a timely manner.
　　 3： Article content; The website content is undoubtedly the best original content. Compared with the fresh "food" of the search engine crawler, the original content is also the most favorite information to grab. Of course, the workload of originality is much greater than that of pseudo originality and collection. Not all websites must be original. If the weight of websites is relatively high, pseudo originality can be appropriate. Usually, when updating the content of an article, you will trace text links to keywords. Once excessive keywords trace text links overlap too much, it is also the fatal key for the website to be punished. Moreover, repeated collection of too many articles will only make the crawler tired of the website, and each visit will not receive fresh information. Therefore, search engines will think that the content of the website is not very useful to users, so the website will not be included by search engines.
  　 4： Spatial stability; The stability of the space is more conducive to the search engine crawler to grab website information. If the space is unstable, every time the search engine crawler visits the website and cannot open the page, the crawler cannot enter the page to grab information. It is conceivable that the search engine will definitely lower the authority of the website. Therefore, when choosing to purchase space, try to choose IDC with good reputation.
　　 5： Over optimization; In SEO, search engines pay more attention to "nature" Website production It is inevitable to be punished by the search engine due to excessive optimization. As the saying goes, speed is not enough. The most common work in SEO is nothing more than the outer chain and content. The outer chain is not a matter of 10 days and a half months, but needs to be persistent and accumulated over time. It doesn't mean that we can add dozens or hundreds of external chains today, and we can ignore them after a period of time. This effect is often the result of failure and imminent success. The same is true for the content of articles. If you update 3-5 articles today and 1 article tomorrow, you will not update them the day after tomorrow. If you update several more articles in a few days, you will not be able to effectively improve the weight of the website. On the contrary, you may not be included in the page. Therefore, we should also pay attention to the "natural" phenomenon in the optimization process.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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