To stabilize the website ranking, we only need to do five key points

The old saying "It's easy to fight the country, but it's hard to guard the country" is also very familiar to us as webmasters. Many times we have managed to optimize the website ranking to the home page after a certain period of time, but it's really difficult to keep it, because there are many different factors that may lead to our website being K, demoted, or even plucked at any time, So we should not only do a good job in ranking, but also "stabilize" the ranking. So what the author shares with you today is some experience of stable ranking, hoping to help webmasters.

   （1） A stable and secure server is the key.

For a website, the most basic thing is to ensure that the site can be opened normally. Don't be too slow or the server will hang up after a while. Because this is related to the fact that when spiders crawl our website, they find that the website is closed. If this happens frequently, spiders will regard their website as distrustful, so your website snapshots and inclusion will naturally be bad, and even serious circumstances will lead to our website being directly K and plucked.
As we all know, there are many vicious competitions on the Internet now, so we must do a good job in server security, and do not want websites to be hacked at any time, otherwise they will be regarded as untrusted sites by search engines, especially after Baidu launched the function of "this website may be hacked", which has a huge impact on them.

     （2） Try not to revise its website.

As we all know, if we are careful about the website revision, it will lead to the right reduction of our website, especially for the new website, so we should try not to revise the website if there is no special demand to avoid the right reduction. Of course, there are also many websites that want to have better development, pay more attention to user experience, and want to make improvements to their websites. Here, the author recommends that you must first test the revision locally, and not directly revise it on the server to avoid errors. In addition, only the surface should be changed. Do not move the "tendon". Make sure that the path of the website is the same as before, otherwise it will be regarded as a new site by the search engine and need to be reviewed again. Then power reduction will be inevitable.

（3） Ensure the quality and updating of website content.

In the era of content as the king, with the constant improvement of search engine algorithms, more attention has been paid to it, so if we want to ensure that our website ranking is stable or even better, we must ensure that the content quality of our site is good, that is, we often say that original and fake original content, attract spiders to crawl more in our site with fresh content, This will improve the weight of our website, and will also increase the volume of our website.

（4） The release of the external chain is also essential.

In addition to our internal work, the external chain is also quite important, because the external chain can attract more spiders to crawl to our site from the outside, so that our website has a good external chain, and through spider crawling brings good weight, which is also an affirmation of its website to our site. Therefore, it is essential to do a good job in the external chain. However, during my years of working as a website, I found that many people understand the importance of the outer chain, but they are very blind when doing the outer chain. Here, I would like to appeal to all webmasters to do the outer chain in a progressive way, so as to better ensure the quality and stability of our outer chain.

（5） Exchange high-quality friendship links to increase weight.

Friendly links are actually a kind of high-quality external links. They are an important channel for weight transmission between two sites, so if we want to stabilize or improve the ranking, the help of friendly links is also very important, because generally for friendly links, they are anchor text links on the home pages of two sites, We all know that the page with the highest weight of a site is the home page, so it is no doubt that doing a good job of friendship links will help us to stabilize our ranking, so we suggest that you must choose the best when doing friendship links, do not randomly change, and also regularly check the friendship chain to avoid its unfriendly involvement.

Conclusion: In fact, for a well ranked site, the webmaster must know the daily maintenance and optimization work of the site, so the author didn't talk about these deliberately today, mainly about some suggestions and experience. More often, it is up to the webmasters to consciously insist. Don't let the site develop because it has a good ranking, so your website ranking will fall quickly. Because the rival website is improving, we will not advance, so we must insist on doing a good job in daily work!