New stations can't be launched in a hurry All changes are possible

It has been a long time since I started a website, and I have gained a lot from it. In the face of newly launched websites, many webmasters have strong expectations, but they can't make a website develop well, because there is a saying: the greater the hope, the greater the disappointment; At the beginning, you may be full of confidence. You can update articles and publish links on time every day, but many people can't hold on for long and give up slowly. A new website gives up before you see the hope. This is a common occurrence for many novices. For the five possibilities that will appear in the optimization of the new website, let's share below:

1. Difficulty in recording after going online

Newly launched websites will be difficult to include, which may have something to do with their frequent changes to the website. Many friends have not planned the layout of the website well. After going online, they feel that this place is bad and change it again, and that place is bad and change it again. This will lead to the situation that the website will not include, and even if it is included, it will be rejected, just like a blog they just set up, After going online, I felt that the blog theme was not good, so I changed dozens of themes in a row, which led to the removal of the home page just included by Baidu. Therefore, I suggest that the new station should be ready to go online again, so as to avoid difficulties in recording after going online.

2. Snapshot update is slow

It is normal that the snapshots of new websites are updated slowly. Even some websites don't update for half a month. At this time, what we should do is to continue to update the website every day for about three months. The spiders form regular crawling websites, and the trust of the website gradually increases. At this time, Baidu may update your website snapshots every day, But some new stations may take a short time, and they will update snapshots every day when they are just launched. This may have something to do with the layout of the website and the quality of the articles in the station. In short, each new station has some different situations.

3. No ranking of keywords

The newly launched website has not been ranked in terms of keywords for a long time. No matter how the article is updated or how the external chain is released, this is the case for the website of one of my website construction companies. The website has not been ranked for several months since it was launched, and these keywords are relatively unpopular and not competitive. At this time, the mentality is very important, If you start to lose heart and give up at this time, all your efforts will come to nothing. If you can stick to it and believe that there will be good results one day, then one day Baidu's update may give you a joy of "another village will blossom".

4. Unstable keyword ranking

At the beginning, some new stations appeared very good rankings soon after they went online. At this time, I secretly thought that my SEO technology was awesome. But soon, I found that all the keyword rankings disappeared, and I thought it was due to my own operation. In fact, this is a very normal performance; This phenomenon has occurred in many of my new stations. Few of them can really maintain their rankings. Generally, they first have rankings and then disappear, and it will take a long time to stabilize them.

5. You do not update the article website snapshot nor update

I believe this phenomenon will occur on many friends' websites. I also observed my website when I came home for the Spring Festival and found that the snapshot stayed on January 19, and the website articles were updated to January 19. From this phenomenon, we can see that the update of articles in the new website is closely related to the snapshot. From the perspective of search engines, when spiders crawl our website, When no new content is found, it will not appear a new snapshot, which is a very normal phenomenon. Personally, I think that no matter what industry you are in, early updates are inevitable. Only when your website has a certain weight can you adjust the update strategy appropriately according to the different industries of the website. For example, product stations may not need to update it every day. After all, there are not many articles that can be updated; News, novels and information websites are different. They should be updated as always no matter when.

Here is the analysis of several phenomena in seo optimization of the new station. In addition to the above five common points, there may be other unusual phenomena. I will continue to share them with you next time when I have time.