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Website creative design

Source: Shangpin China | Type: website encyclopedia | Time: July 4, 2014
The famous American advertising company DDB listed three principles of creativity: relevance, originality and shock. The so-called relevance mainly means that advertising should convey the right information to the right people at the right time. If the right information cannot be connected to the right audience at the right time, then the idea is invalid. Originality means Website Design The creativity of advertisement must be original, unusual and creative. Only one person can come up with original ideas. Only good creativity can produce powerful advertisements and have enough power, which is something we never thought of.
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It is also applicable to the creative design of Flash animation. Before animation design, the style, character and expression of animation should be established. The creativity of animation design should be related to it, and the shock of animation design is what we strive for. Following this principle, let's learn the thinking method of creative design. There are many ways of thinking in creative design. The following are just some common and effective thinking methods. In specific applications, it is not a single method, but sometimes a combination of multiple methods.

We can compare the use of horizontal thinking to digging a well. After digging a well in one place, the inkstone can not come out of the water, so we will dig another place. When solving problems, we should translate the viewpoint in all directions and at multiple angles, and conceive in multiple directions and positions. The difference between the horizontal thinking method and the traditional logical thinking method is that it is not concerned with mending the old ideas, but how to put forward new ideas; In horizontal thinking, it is not too much to consider the certainty of things, but how to consider their various possibilities; It is not the pursuit of correctness, but the pursuit of richness; Instead of rejecting opportunities, we should try our best to take advantage of them. As a way of creative thinking, horizontal thinking can generate endless creativity. As long as we are good at selecting the most typical, characteristic, and expressive materials according to a certain meaning, we can find ingenious and magical ideas by combining them in our thinking, finding and establishing internal connections, and seeking the value and meaning therein.

The following takes the pure and authentic vodka series advertisements made in Sweden as an example to analyze the horizontal thinking method from a certain perspective. Pure and genuine vodka has a history of thousands of years in Sweden. It is always famous for its high quality and good taste. However, what makes this Swedish wine adding famous in the world is a very creative pure art series advertisement. Since the first art poster was published in 1985, there have been more than 400 artists, more than 100 fashion designers and many musicians, and each design will focus on the simple and unique wine itself. Adding liquor consists of two parts, one is the trademark name "Pure", the other is to express the quality of vodka. By analogy with various regional names and social and cultural phenomena, the advertising of pure and authentic vodka has become a classic in the history of European advertising.

This method of expression has created an advertising legend that has lasted for many years and has been loved by people from different places and different classes. It not only made vodka a great success, but also won the highest award in the American advertising industry twice. This series of creative advertisements can be regarded as a model of horizontal thinking. 1. The parallel thinking of the region, with a bubble of dung, extinguished the fuse, thus inviting the entire city to be bombed. The originality of this advertisement shows that pure vodka has also become popular in Bougainville. The two large wine bottles on the arch of Buchangklin Bridge seem to tell people that pure vodka has entered New York. 2. Parallel thinking of characters. Connect pure and authentic vodka with sexy dreams. 3. Parallel thinking about food. The doctor told the patient's family that the cause of the patient's illness was that he had drunk a large bottle of pure and genuine vodka. There was absolutely no mistake, because there was an electrocardiogram as evidence. 5. Parallel thinking on conclusions. Pure and genuine vodka will not only make people confused, it will also make people's minds clear, as accurate as the circuit board of a computer.
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