How to do a good job of guiding design mode in Beijing website design?

The guiding design mode literally means to guide users to browse the web page on a website. Many people think that the website also needs to do this design? It is not necessary to go to any scenic spot to guide the design mode. In fact, if you have a lot of websites, it is really necessary, but if you are a general corporate website, it may not be necessary, because more than 20 pages are enough, but it is very necessary for some large portal websites, Many very logical pages are also very important.

Many times, when we go to some government type functional websites, we often can't find the content we want in the website information. In the mottled website, various information and functions are mixed together, making the website messy. Users are not clear when browsing the website. Sometimes it takes a long time to find a form to download, This also reflects the importance of website guidance design. Website guidance design can reduce the loss of users and enable users to find what they need as soon as possible. The guidance in the website is a straight line between users and goals to establish effective links between users and goals and reduce unnecessary time and energy consumption.

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Before guiding the design of the website, it is necessary to make an overall analysis of the website. According to the user's understanding of the Internet, it can be divided into novice users and expert users. Novice users have a relatively low understanding of the Internet. Theoretically, the guidance process should be as detailed as possible to let them feel a strong humanistic care. Generally speaking, such users are confused when using the website. They don't understand what they want to do and will only attract interested content. However, expert users have a high degree of understanding of the Internet and do not need much guidance, as long as they can convey the features and core functions of the website products. This kind of user clicks the website for a clear purpose, and only pays attention to what they need.

The guidance design can be roughly divided into three types, as follows:

Global boot: This type of boot is common, and it is also a boot mode that does not require users to understand. The advantage of global guidance is that it can clearly highlight the product, leave a deep impression on the user, and also facilitate the user to quickly start the operation. The acceptance will be significantly improved.

Local boot: also called note boot. This type usually appears on the registration page or login page, such as the guide box of Zhihu, which prompts the user for new changes and guides the user to click to view.

Guided guidance: also known as step-by-step guidance. This is to segment the complicated and tedious operation process, and tell the user how many operations there are in total, what step has been taken at this time, and the subsequent process. Human psychology always tends to target clear and structured objects, so that users can clearly see the whole process, which has two functions: one is to guide users. This guidance mode is particularly important for JD. com, major payment platforms, major online banking platforms or more complex online platforms. It may be the first time for users to contact this website, and they still have only a limited understanding of how to operate it. At this time, a clear guidance diagram can be provided so that it can be operated step by step, which will enhance customers' great psychological trust. The second is to give users a sense of psychological dependence and security. Users tend to perform operations where they know the end point.

Summary: The effect of guiding mold design is to imperceptibly influence users to follow and accept your guidance. The three guidance modes do not exist in isolation, but complement each other. Different methods should be selected under different circumstances.