How to enrich enterprise websites

Common problems, including pre-sales problems, sales problems and after-sales problems, are distributed on different pages to solve all the problems and needs of customers. It is impossible for enterprises to have people answering the phone 24 hours a day, but we can list the problems customers encounter when they need to purchase and use your products on the website, Let him get the solution as soon as he surfs the Internet.

Product information: product model is not enough. Introduce more information about the product or service, and write comments for the product/service, such as usage. It is better to post comments from satisfied customers. When I shop online, I must check other netizens' comments on the product, and often be influenced by these random comments to decide whether I want to buy the product. Most B2C websites now provide product reviews, but B2B websites do not do enough in this regard. The seller of machinery alone put up a picture of the machine, without technical indicators, performance advantages and other introductions, which seemed very sloppy.

Publish professional articles: It's better to write some valuable professional articles as original ones and publish them on the website. But not everyone can write high-quality professional articles. Reproducing articles has become a skill adopted by most people who want to enrich their website content. Those who sell jewelry reprint articles about jewelry knowledge; The introduction of selling health care products; The latest fashion trend of this season; Do website service reprint network marketing professional article These articles often contain a large number of keywords you need. In this regard, the website of online marketing service provider has done the best.

Links: How can we find ways to get multiple links. Generally speaking, the best target for friendly links on enterprise websites is the websites of business partners, such as raw material suppliers and customer websites; This is from the perspective of improving link breadth; From the perspective of expanding the useful information of the website, the industry information website is the most ideal exchange object, but as an enterprise level website, there is little chance of success in exchanging links with the industry portal. You can post a record on the enterprise yellow page of the other party's website, and then link the other party.

Friendly links can help you increase the number of your external links, so we must do more friendly links, but do not overflow. We can choose to link to upstream and downstream websites that have no direct competition conflicts. If you can link to large portals or professional websites, it will also help your website to improve its ranking.

Background information: If it is a hotel, please introduce the city where the hotel is located and the tourist attractions in the region; If it is an export-oriented enterprise, you can also introduce the port advantages and product resources advantages of the region. In short, use all the background information that will help you sell your products or services.

In addition to the introduction of the enterprise itself, the introduction of the enterprise's background and strength should also be added here to enhance the customer's sense of trust.

If your online display is a company product, you must add customer comments. If there is no comment, you can create some comments yourself. Many times, when you see a product with many comments, you will take it as a judgment standard. In this way, the more comments you make before, the more people pay attention to your company's products, which increases the credibility of your products.