Photo SEO website optimization method details determine success or failure

Beijing website construction The company still products in China: friends who are new to the seo industry may generally believe that: SEO website optimization It is simple external chain construction and internal chain optimization. Of course, these two points are SEO website optimization It played an important role in the process, but imagine that if a website is full of words and no pictures, wouldn't it be too dull? So, today Website production The company Shangpin China will discuss with you how to optimize the SEO website from the website pictures. Some friends may doubt that the optimization of pictures is trivial and has little effect on optimization. Well, since there is such a doubt, let's first take a screenshot of traffic statistics, and let's use the facts:

ours Beijing website production The company Shangpin China believes that friends should be familiar with it. We used to use this website as a case to explain how to quickly improve the PR value of the website. As you can see from the above figure, the traffic of this website from Baidu image search has more than 500 IPs, accounting for 8% of the total traffic. It can be seen that if the pictures of a website are optimized, then the contribution to the traffic of the website is also important! As a blog site that focuses on Internet technology and applications, the most technologically advanced chief creators have made great efforts to optimize the website layout since the beginning of the site. Now I will tell you how we do it, and I hope you can refer to it:

1、 Pictures need to be localized

The principle of this is the same as the third point. If you link to the pictures of other people's websites, you can only accumulate weight for the other party, and you want to rank in Baidu pictures, which is impossible. People's Baidu spiders follow the pictures to grab other people's websites, how can they release your pictures? Baidu likes the original version, and don't lose traffic in order to save space.

two Ensure that images can be captured by search engines

This is the key to bring traffic through Baidu image search. Imagine how to talk about traffic and rankings if they are not included. In many cases, due to our carelessness, the directory where pictures are saved is isolated by robots files. I hope you can check it carefully. Set the robots.txt file of the website to ensure that the image file can be crawled by the search spider. More importantly, don't use javascript to link image files, because search engines can't retrieve your image documents.

3、 The picture name is best related to the picture keywords

This is mainly for keyword ranking. You can consider that an image name (for example: 20120212. jpg) is not related to image keywords, but is related to an image name (for example: zuikeji. jpg) and image keywords. If the weight is the same, who will Baidu put ahead? The result is self-evident. In addition, please note that the name of the picture is suggested to use Pinyin. Chinese characters are not suitable for search engines to "understand", and English Baidu "does not understand".

4、 The anchor text pointing to the image should have keywords

Sometimes, we need to use a hyperlink to open an image. The name of the hyperlink should contain the keyword of the image. For example, Shangpin China website is going to make a picture of our own website, so when reminding us to click, we should not use link words such as "click to get full size", but try to use naming forms such as "Shangpin China website production website introduction".

5、 Pictures also need external links

Like websites or articles, if you want to get a good ranking for pictures, you need the support of the external chain. The more times the image is quoted externally, it is equivalent to telling search engines that the more popular the image is, the more likely it will be found and included. At the same time, its weight in the same type of pictures will gradually increase, and it is natural to get a better ranking.

6、 Set the image title and alt tags

As we all know, search engines can't recognize the image content, so the most important thing to do image seo is to tell the search engine what the image says in the attribute tag and context. In reality, many people only pay attention to the alt tag. In fact, the content of the context is also very important. Baidu has its own analysis of what kind of images appear in what context. On this point, you can see the effect by searching the images in Baidu.

Well, the SEO website optimization of pictures is about the above six aspects. It is basically the details of SEO website optimization, but it is also these details. In a word, let's give SEO friends a word of encouragement: details determine success or failure!

This article is written by Beijing Website Construction Company Shangpin China //ihucc.com/ release