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What's the significance of Baidu's launch of reputation V certification

Source: Shangpin China | Type: website encyclopedia | Time: March 7, 2014
Recently, it was found that when Baidu searched for the key words of marketing website construction and jumped out of the natural website ranking, the mouse moved to Baidu's promotion blue V certification, showing that "V has passed Baidu's reputation certification", replacing the previous words of Baidu's promotion identity certification and security alliance certification.
 
Shangpin China Baidu Reputation V Certification

After clicking the word "Baidu Credit Certification", you will jump to the relevant page. The logo on the upper left corner of the page shows "Good website, target V". Next, you will see the "credit file", which is the body of the credit certification. Its contents are: institutional business card, knowing the root, different opinions, joining the credit certification and statement.

According to the author, this is a new project launched by "Baidu Integrity" in 14 years. Some industry insiders believe that this is intended to erase the shadow of Baidu's promotion, but the author believes that in addition, Baidu may place more hopes on it.

1. Combination with Baidu Finance

The author carefully understood the valuation model of "Baidu Reputation V Certification". The credibility algorithm using the credibility growth value model includes three parts: "Baidu credibility V certification performance", "social recognition performance", and "security willingness performance". Among them, the author found that there is no mandatory minimum payment for the margin involved in "the performance of protection will". Baidu's official statement is that "after a customer successfully applies for Baidu Reputation V certification, he can pay the credibility margin on a voluntary basis, and show the customer's commitment to the protection of consumer rights and interests through the disclosure of the credibility growth value to netizens".

From the official perspective, to some extent, there is no limit set for this credit guarantee, which does not rule out the possibility that some enterprises may pay a lot of money to show their strength. However, in the effect oriented Internet marketing industry, the ultimate result oriented enterprises account for the vast majority. Baidu has always served customers who are mostly small and medium-sized enterprises. Whether they are willing to pay a considerable amount of guarantee money in the short term is still uncertain; Moreover, under the dual role of the common "golden mean" of Chinese people and the self-regulation of the market mechanism, a market floating price is most likely to occur. The author believes that once this price mechanism is presented, this market will relatively enter a more stable state, but not necessarily what Baidu would like to see. For Baidu, there are many products that can be derived from the credit margin, which is a business that can be fully revitalized. Baidu has set up a small loan company in Shanghai, which focuses on customers promoted by Baidu, and credit margin is likely to be integrated with Baidu Finance in terms of its financial attributes. In this regard, the author believes that Baidu may have launched "supply chain finance" before considering JD, but for Baidu, this financial chain is in the promotion.

2. Construct Baidu promotion closed-loop

According to insiders, at present, "Baidu Phoenix Nest System" has been fully equipped with "Reputation V Authentication Service". The internal name of "Phoenix Nest" is "Baidu Integrity Authentication Business Card". Promotion users can open "Integrity Business Card" free of charge by logging into the background of Baidu promotion. This way of being both a player and a referee makes people doubt whether Baidu Promotion wants to build a closed loop in the promotion link to consolidate its absolute leading position in the domestic search marketing field.

3. From the perspective of seo, will Baidu Reputation V certification affect the ranking of Baidu search pages in the future?

At present, bidding promotion is at the top of the search page ranking, followed by natural search ranking. However, the author found that in natural search rankings, websites with the logo of "Baidu Reputation V Certification" often rank relatively high. According to Baidu's current algorithm, adding V is likely to affect the click rate dimension, so the above situation occurs. The author asked several insiders in the industry, who said that in the future, Baidu would not rule out the possibility of updating its algorithm and taking the website reputation factor as an assessment indicator.

The above is just Shangpin China Website construction company Some thoughts and conjectures about Baidu's reputation V certification, please correct the shortcomings. It is learned from Baidu that this project is still at the beginning stage, and the qualification of agents has not been released on a large scale. However, judging from Baidu's consistent executive power and the standard configuration of Phoenix Nest system, it is a recent thing to release the qualification of agents.
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2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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