Summary of 5 years of SEO experience
Source: Shangpin China |
Type: website encyclopedia |
Time: March 8, 2014
SEO practitioners have a entrepreneurial heart
And SEO website optimization It has been more than five years since I came into contact with this industry, and I have experienced many things in the past three years. When I first came into contact with the industry of SEO, I loved this profession very much, and even learned until the early morning every day. I had the joy of successful cases in my work, the loss of power when websites were demoted, and the bloody time when managers called me to run companies, I also had the experience of modifying to midnight for a problem at work. Although there were many failures, it was these failures that enabled me to solve the problems I encountered in the future SEO journey immediately. Some things that failed often made people grow faster than success. SEO is also a self-study profession. When I first came into contact with the industry, I encountered a lot of problems, but few people will help you unconditionally. So, no matter what we do, if you think someone will help you, you have lost half. It is benevolent and just to help you, and it is natural not to help you. So, no matter what we do, When you encounter problems, you must try to solve them by yourself first. Don't immediately ask others and let yourself give up thinking. below Website construction company Shangpin China will share my experience of SEO for many years.
1. Patience is the most important
Website optimization is a work that needs patience. Baidu usually takes 2-3 months to evaluate a new website. In the process of website optimization, many people can't stick to this foundation for three months. Generally, they update original content for their website for several days, and stop updating when they find no effect, As a result, the website's credit rating in Baidu declined completely. For the time of website optimization, either you are very capable and have a set of website optimization skills, so that the website will get a ranking in a short time, or you will be very patient and can not create a high-quality website, but you can insist on updating the content and external chain for the website every day, so that over time the credibility will improve and get a good ranking in Baidu, If you have no patience and ability, I advise you not to do this job of SEO.
2. No guarantee
During my SEO career, I have worked in many companies, and many people have asked me to help them optimize their websites. Many of these companies and individuals will ask me a question, that is, how long can I optimize the keywords of the website to the home page. My answer to such questions has always been uncertain. In fact, the job of SEO, No one can guarantee how long it will take to optimize keywords to the home page. There is only an approximate time, and Baidu's algorithm is constantly updating. Maybe Baidu attaches importance to the quality of the external chain today and the quality of the content tomorrow, so we can't guarantee the time of keyword optimization, If you can meet an SEO who guarantees how long you can optimize the keywords of your website to the home page, 99% of you have met a liar.
3. Avoid black hat behavior
Baidu algorithm has been updated several times for black hat, all of which are aimed at combating black hat SEO behavior. I have also introduced black hat before, which usually uses some tools or search engine vulnerabilities to optimize the website, so that the website can quickly obtain rankings. At present, black hat has no way to survive, and black hat has changed into gray hat, Grey hat SEO refers to optimizing the website through some means combining white hat SEO and black hat SEO. Although the effect is relatively larger than that of pure white hat SEO, there is also a great chance of being punished by the search engine. It is really not easy for us to optimize a website hard, but being punished by the search engine means that all previous efforts have been wasted. So, We must avoid black hat behavior.
4. Link Basics
Baidu algorithm is constantly updated, and every website needs certain external chain construction. Of course, since we are SEOs, we will definitely have contact with the external chain, which requires us to understand the basic knowledge of the external chain in detail. Generally, the external chain is released through a high weight platform, and it can be included immediately after the release. The external chain analysis tool in the webmaster platform is generally updated once a month or so, and each update will have some junk external chains. The junk external chain affects the overall rating of the website, so, Every time the external chain analysis tool in the webmaster platform updates the external chain, we must timely clean up the external chain of garbage. Refusal of the external chain of garbage generally takes effect in about a month, so we must refuse even if we refuse.
5. Entrepreneurship
I have been doing SEO for several years, so many friends around me are doing SEO, but I find that most of them have a heart for entrepreneurship. In enterprises, the most difficult part is marketing and opening the Internet market. Generally, SEO people will understand some marketing measures more or less, and opening the Internet market is easier, This reduces the difficulty of SEO entrepreneurship, so many SEOs have a entrepreneurial heart.
6. Marketing is more important than optimization
In fact, I have introduced before that SEO is just a marketing measure in online marketing, and for website optimization, website marketing measures are much more important. For example, when you search some large websites, you can see that many of the home page keywords of large websites do not rank. Most of them are good marketing measures, so that their brand words have Baidu Index, So as to increase the estimated traffic of Baidu on the website, the traffic of brand words is more stable than that of keywords.
7. Over emphasis on ranking
If you pay too much attention to the keyword ranking of your website, the purpose of your website will change. This is similar to all of the above marketing issues that are more important than optimization. Our ultimate goal of doing a website is to improve the conversion rate of the website. If you pay too much attention to optimizing the keyword ranking, you will ignore the user experience of the website, In this way, no one will visit your website even if your keyword ranking is good. There are many examples in reality, which does not mean that you will have more users than other people's websites if your website has a good keyword ranking. If you want to have more users, you must first do a good job of user experience.
8. Believe domain name age
Many people buy some old domain names with a long history, or short domain names with a high pr, in order to make the website get quick results. This domain name does have some benefits for website optimization, but the benefits are not very great. Many people believe too much in the age of domain names and forget to improve the quality of website content, As a result, even if the pr value of the domain name is very high, there is no good ranking. In fact, when we optimize the website, as long as the content quality of your website is very high and can meet the needs of most users, even if your website is a new domain name, it will have a good ranking immediately.
Marketing website construction company summary: this job of SEO is not for ourselves, nor for the company. We are all doing it for the search engine. We are symbiotic with the search engine. If our website user experience is good, the search engine will give our website a good ranking, so that the search engine will get more users, If the search engine ranks the websites whose user experience is not good enough, the search engine will also lose users.
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