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What are the first things to know before building a website?

Source: Shangpin China | Type: website construction | Time: September 15, 2020
With the development of network technology, it is very important for large and medium-sized enterprises to establish their own websites. However, in some work before the establishment of the website, we must make clear several directions, so that we can optimize the website in the future. The specific contents are explained clearly in the following contents, and I hope it will be helpful.
First, correctly locate the site group
When we do Website construction We always target the target group of our website. For example, when many webmasters around Bianxiao optimize their websites, especially enterprise websites, they usually simply add some website news and success stories to their websites, believing that this is website marketing and understanding the needs of users. But in fact, this method is outdated, because you don't know what the real needs of users coming to our website are, nor can you professionally analyze the needs of website users. What is the value of our website? Some simple content is not enough to let users understand the products of the website. There are too many such websites. Customers see that your website is no different from others', how to attract them? Therefore, the premise of optimization is to correctly locate people, understand users' needs and build a website that makes users simple and clear.
2、 What are the needs of the user group of the website
In fact, this is very consistent with what we mentioned in our opinion. First of all, we need to target groups before setting up the website. Secondly, we need to survey this group of people so as to match users' habits in website design and layout as much as possible. This is critical. For example, we all know that many weight loss websites are simple weight loss methods, but when we use search engines to search for a certain keyword, you will find that many users will look for some video type data, and the algorithm of current search engines is becoming more and more perfect. Usually, the website access data is used to measure whether the website is liked by users, so for the website, we must improve the click rate, PV value and website conversion rate. Usually if your website is just some text content, it is not enough to attract users. Because users' needs are diverse, Bian Xiao suggested that if possible, try to improve their website, such as adding some question and answer templates, sharing video resources, etc., And integrate these into our website, you will find that your website will not only be loved by users, but also get better and better weight and ranking.
What are the first things to know before building a website?
Third, articles and products that meet user needs
After understanding the needs of website users, we should not only plan and modify the website to meet the user experience, but also provide users with a set of reasonable solutions as far as possible, so that these solutions can effectively help users solve problems and meet user needs. For example, take breeding websites as an example. In addition to searching for the main keywords of chicken breeding, users usually analyze other hidden needs of users. For example, we have arranged some columns on our website, such as the cost of raising chickens, the variety of chickens, the method of raising chickens, etc., which I believe every webmaster can think of. What we want to develop is the intangible needs of customers, such as the return of chicken farming, the secret of chicken farming, and so on. If you go to some breeding websites, few people will share these things. Most of them are full of advertisements and soft articles and commodity displays that mainly sell products, which cannot meet the real needs of users. So developing users' hidden needs can not only make users like your website more, but also get good scores in search engines.
Fourth, how to target our target users
Having understood the above three points, learned to analyze and position, made a reasonable website layout according to user needs, and provided a good user experience and targeted services, we actually succeeded more than half. What we share is how to lock long tail words other than main keywords through search engines. We all know that traffic can be obtained by optimizing the long tail words of columns and content pages, but we don't know whether the answers obtained by each search engine user after visiting our website are accurate. Therefore, efforts should be made to analyze and improve the needs of users, and learn to mine and collect articles that are really beneficial to users. In this way, your website will naturally get the attention of users, and the natural optimization effect will be very good.
These are the four aspects that Shangpin should pay attention to when building a website. I believe you will have a certain understanding of the preliminary work of building the website after reading it. In fact, no matter what we want to do, the early planning content is indispensable. The preliminary work is well done, and the website optimization in the later stage can naturally achieve good results.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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