Ten basic abilities of website optimizer
Source: Shangpin China |
Type: website encyclopedia |
Date: August 2, 2012
The website optimizer is also what we call SEOER. As a SEOER, you don't have to be able to do web pages and understand deep design technology, but you must have the following ten basic abilities. The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.
1、 Familiar with web page code
Search engine spiders crawl web code directly to get information, so you need to have the same eyes as search engines, be able to clearly identify web html code (especially Title, Meta, Header, Body, Text, Alt, Tag), CSS code, be familiar with the use of JS and frameworks, and master W3C standards. Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.
2、 Familiar with the website structure
It seems complicated and takes time, including website domain name, server (or space), page technology Website construction , website functions, program development and database, but we don't need to be very proficient, but at least we should have a full understanding of the Apache/IIS server, know how to static, and how to test the search engine bot. This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.
3、 Good language ability of organization
This is one of the most important factors widely recognized by the SEO industry. There are many ways to build an external chain: submit paid and free directory websites (such as Yahoo Directory; DMOZ), link exchange, paid links, etc. Whether your website is targeted at Baidu or Google, the construction of the outer chain is crucial. In these processes, you will use many languages, many directories are manually included, and many exchange links are organized in words to communicate with the exchanges. If your language is poorly organized, the chances of success will be reduced. As for content mapping, it is a very important step to make the most appropriate integration of website content and corresponding keywords (such as the use of long tail keywords), so this "most appropriate integration" is inseparable from language organization ability. At the same time, writing excellent soft articles also requires good language organization ability, so that the soft articles written out can obtain more and better external chains. This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking baidu or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.
4、 Social psychology and engineering
Social psychology can be narrowed down to search psychology. When selecting keywords, we should consider the difficulty of keywords (Keyword Difference), keyword attributes (relationship between traffic and conversion rate), and search psychology research when using tools such as Baidu Index. For example, when users search for "planning books", they do not generally search for planning books, which may be "how to write advertising planning books". Therefore, it is very important to understand the search habits and search psychology of search people. Social psychology can narrow sense to search psychology, in choosing key, in the use of baidu index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.
Social engineering is mainly reflected in the construction of the external chain and UEO. When exchanging friend chains with big websites, it is necessary to make necessary understanding of the website leader and collect relevant information so that an external chain can be promoted after talking. Social psychology and engineering serve both SEO And UEO, only the effective combination of the two is the real SEO, can improve user viscosity, and at the same time increase the flow precipitation flow. Social engineering mainly outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.
5、 Data analysis and integration of ability
When doing SEO, you must have an overall analysis of the website, just like a doctor seeing a patient, you always have to make a final decision on how to draw up an SEO plan through observation and analysis, and how to solve the problem of declining keyword ranking, home page power, and inclusion. Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.
When I just used Sina Weibo, I realized that I must be able to calculate and analyze data when doing SEO and website promotion. Before and after the implementation of SEO, you must have a very detailed analysis of website data, including: search engine keyword ratio, number of visitors, number of independent visitors, source of visitors, keyword data in Baidu Index, search conversion rate at each stage of SEO, etc. Analyze whether the keywords are selected correctly and the effect after SEO through information such as the conversion rate of keywords and the average residence time in search engines. I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, baidu keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.
6、 Practice and innovation ability
Innovation is a kind of exploration. There are many experiences and methods that come from your own practice. When you practice, you will always keep the spirit of innovation, and you will certainly gain more and better ways and methods. The keyword Long Tail is a potential stock. If you make effective use of it, you will get a lot of traffic. For example, for an advertising planning website, if you choose the title of the tag page, you will definitely get more traffic: "TAG advertising planning plan - planning book". If one of the tags is "TV advertising", the search engine will give it the right to display these keywords: TV advertising planning plan TV planning scheme, TV advertising planning book. Therefore, the excavation of this long tail requires certain innovation. Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.
7、 Project planning and management capability
Website SEO itself is a project, so before doing SEO, you must do a good job in project planning, including cost-benefit analysis, correct risk assessment, SEO effect estimation, etc. When implementing the SEO scheme step by step, you need to have a good management of the whole project, including link management, keyword management, mate management, time management, etc. Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.
8、 Good vision awareness
The Internet is a rapidly developing industry. Not only is the speed of information update overwhelming you, but also the changes of keyword search are constantly changing. So we SEOer need to have a good sense of foresight and be able to predict the trend of some keywords in the next week at least. The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.
9、 Super fast learning ability
What you do requires continuous learning. All of the above abilities and skills are acquired through learning. Only by learning new knowledge and skills in the shortest possible time can you compete with search and not fall behind in the same industry. Do what all need to keep learning, above all so much capacity and skills you learn it through, only in the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.
10、 Super endurance and courage
Search engine optimization will inevitably be led by search engines. It is possible that you have optimized the website for a month, and instead of improving the ranking, you have regressed several pages. Therefore, we need to be able to withstand the attack, have enough endurance and courage, and have the quality of becoming braver as we fight. Excellent SEO personnel are honed by years. Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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