Website SEO should focus on user experience
Source: Shangpin China |
Type: website encyclopedia |
Date: August 2, 2012
User experience, called User Experience in English, is abbreviated as UE or UX. A purely subjective psychological feeling established during the user's visit to a website or use of a product (service). Their impression and feeling, whether they are successful, whether they enjoy it, and whether they want to use it again. The extent to which they can tolerate problems, doubts and bugs. Because it is purely subjective, it has certain uncertainties. Individual differences also determine that the real experience of each user cannot be completely simulated or reproduced through other ways. User Experience, English is called the User Experience, abbreviation for UE or UX. A kind of pure subjective in users access to a web site or use a product (service) is the process of set up psychological feeling. Their images and feelings, whether or not successful, whether enjoy, whether also wanted to come to/use. They can endure problems, doubt, and the extent of the BUG. Because it's pure subjective, he has some uncertain factors. Individual differences also decided to each user's real experience is not through the other way to fully simulation or reproduction.
Although it is a subjective feeling, for a well-defined user group, their feelings will have many similarities. Therefore, the commonness of user experience can be grasped by designers, which can be recognized through good design experiments. The optimization of this subjective feeling is called UEO 。 UE permeates all walks of life in the society, and the leading enterprises, such as the Fortune Global 500, have begun to study these for a long time. In recent years, some Chinese enterprises have begun to be enlightened by multinational companies, and try to do some customer experience activities to attract customers to experience new products, so as to achieve the goal of multiple sales. Although it is a kind of subjective feeling, but for a definition clear user groups speaking, the feeling will be many similarities, therefore, the user experience for the designers of the common to have sure, can through good design experiments to realize, in this kind of subjective feeling of optimization is called UEO. UE in society with people from all walks of life, going in front of the such as the world top 500 enterprises, long before they began to study these, this years to start, part of China enterprise begins to be multinational enlightenment, try to do some customer experience activities, to attract customers to do new product experience, and then reach the purpose of many sale.
The IT industry has always been in the most prominent position and is the representative industry of new, strange and special. For the network, the continuous development of new technologies has made the development of the Internet move forward as fast as "walking on the wave". The saying that a few years is an era is particularly applicable to the Internet industry. In the era of web2.0 and broadband network, the Internet is so colorful that people can enjoy it without leaving home. But for the hundreds of millions of Website production This is both a good thing and a bad thing. The good thing is that new technologies enable products to be displayed in an all-round way. The bad thing is that all products can be displayed in an all-round way. How to let customers see their products has become an important issue. The IT industry has been in the most conspicuous position, is new, strange, special representative of the industry, network is concerned, the continuous development of new technology makes the development of the Internet as "ling2 Po wei2 a step" general fast forward, a few years is an era of statement especially applicable to the Internet industry. Web2.0 era, broadband network times, make the Internet is so colorful, people never leave home to enjoy wonderful. And to spread on the Internet for the hundreds of millions of web site, it is both good and bad, good is new technology products to omni-directional demonstration, and the bad is all products are can omni-directional demonstration, how to let the customer to see their products to become an important problem.
1、 Website user experience does not need friendly factors: Web user experience not friendly trapped element:
Using some pictures and Flash can increase the vividness of the website and increase the visual impact. However, the unlimited use of Flash and pictures will cause the page file to be very large, occupy the CPU resources of the browser, and is not conducive to page updates and the search engine's crawling of the website. Enterprise win marketing will also encounter a full site home page website with pure Flash when serving enterprise customers. It is suggested that visual effects should be taken into consideration during website construction and optimization factors should be paid attention to. With some pictures and Flash, can increase the vitality of the web site, increase vision wallop. But unlimited use Flash and pictures, can cause page large files, take up the visitor's CPU resources, and to go against the page updated and search engine to web site to grab. Enterprise marketing in the service enterprise customer win when also can meet the ZhengZhan pure Flash home page web site, advice website construction process to consider visual effect, at the same time, the optimization of factors seriously rise.
1. The site page is too long Web page too long
How many visitors do you think are interested in looking at the bottom of your web page? Don't use yourself as a metaphor, because more than 99% of people have just learned to surf the Internet. Do you think how many visitors are interested in watching you most in the content of the page below, don't compare yourself to make parable, because more than 99% of the talent just learn to surf the Internet.
In an article by Wang Jianshuo, it was mentioned: "In 1995, Jakob Neilson conducted an Internet user survey. In 1994, only 10% of American users would drag the scroll bar on the right side of the browser, while the vast majority, 90% of users, opened a website, only looked at the content on the first screen, thought they saw all, and would not scroll down." In WangJianShuo in an article mentioned: "1995 Jakob Neilson do Internet user surveys, America's users in 1994, only 10% of the users will drag the browser on the right of the scroll bars, and the vast majority, 90% of the users, to open a website, only to see the first screen see content browsing, think that he saw the whole, and won't scroll down."
Now there are many such people in China. On the home page of a website, the number of people who can see the third screen content is less than 10%. A long website is easy to cause visual fatigue for visitors, and most visitors may have been attracted to other pages by the contents of the first two screens. Now China is also such, and a few. In a the website homepage, can see only the third screen content below 10%, a long web site is easy to cause the visitor's visual fatigue, and what's more, most of the visitors are likely to have been the first two screen content attracted to other pages.
2. Unfriendly navigation Don't friendly navigation
Unfriendly navigation is the most influential factor for users to operate, and users cannot easily find what they think. When a user comes to a page, he doesn't know how to return to the previous page, and doesn't know what column the current page is under. It is likely that such a website will not come again once the user comes. Don't friendly navigation is the influence of user operations, don't let the use of very convenient to find their own record of content. The user to a page doesn't know how to return to previous page, don't know the current page is what column in the, this website is likely to users to a will not to come again.
3. Expired information Old information
The information that has not been updated for a long time will easily make the visitors feel disgusted, and will also greatly discount the brand image of your website in the heart. For a long time not updated information, it is easy to let your visitors feel disgusted, and in the heart of this website will be your brand image to sell at a discount greatly.
4. Dead connection or connection error Die connection or a connection error
Not to mention this. This is the most basic mistake, but there are many such mistakes, including Sina, a big website. This is not to say, this is the most basic errors, but many still have such mistakes, including sina this large web sites.
5. Orphaned Pages Isolated page
Users do not know how to return to the home page, which often appears on the information prompt page or the results page of the content survey. Users do not know with what method to return to the home page, this kind of situation is often appear in the information clew page or content of the investigation result page.
6. Lack of interactive content The content of the lack of interaction
The website is doomed to be a dead website due to the lack of interactive content, the lack of participation of netizens, and the inability of netizens to express their feelings and thoughts. The content of the lack of interaction, the lack of a net friend participation, can't let netizen express feelings and ideas, destined to this web site is just a dead website.
7. Malicious plug-in, malicious pop-up window Malicious plug-ins, malicious pop-up Windows
2、 How to optimize user experience How to optimize the user experience
The above lists some common ways to be unfriendly to users. Let's take a look at how to optimize the website user experience. Listed above some of the common user not friendly way, we come to see how the web site user experience optimization.
（1） Optimize the website according to the user's first feeling when logging in to the website According to the user's web site on the first feeling, perform site optimization
1. Whether the domain name is simple and easy to remember. Domain name is concise and to remember.
2. Web page opening speed: There are many reasons that affect the speed of web page opening. We should try our best to avoid the situation of self control that causes the web page opening speed to be too slow. For example, to ensure the stability of the server, the size and number of page images should not be too large or too many, the use of background colors should be avoided as far as possible, the number of flash should be reduced, the web code should be concise as far as possible, and comments and useless newline spaces should be cleaned up. Web page open speed: influence the speed of the open web page have a lot of reasons, and will do everything to avoid the controllable by self web page open speed too slow. Like a guarantee the stability of the server, page picture size and quantity does not want too big too much, can use the background color of trying to avoid using pictures, reduce the number of flash, as far as possible with concise statement web page code, clean up the comments and useless line feed Spaces, etc.
3. Page width: At present, user displays range from 17 inches to more than 22 inches, and the width design needs to be based on the current mainstream display size. If the design is too narrow, users will feel that the page is empty, and if the design is too wide, users will not be able to browse the full page content. Page width: at present the user from 17 inch display to 22 inches above differ, width design need according to the current mainstream formulated screen size. Design of a narrow users will feel page neutral, design is too wide users will review is not all web content.
4. The overall design style of the website: when the page is opened, the most intuitive impression for users is the color of the website, which is consistent with the corporate brand image; There should be no more than three colors without special requirements in the use of colors. If there are three colors, try not to match red, yellow and blue; On the other hand, the design style should conform to the user's browsing habits, such as the design of the location and display style of the navigation part, the design of the location and style of the registration box, and the design of the footer content. It should be designed according to the consistent browsing habits of most users. The website whole design style: when the page is opened, can give users the most intuitive impression is site colour, in website on colour, keep and enterprise brand image, the unification of the In the use of colors no special needs not more than three kinds of color, if have 3 kinds of color to try not to red, yellow, and blue undertake collocation; On the other hand design style to fit the user browsing habits, such as navigation part of the design of the position and display style, registered login box position and the style of design, footer, the design of the content and so on, needs according to most users always browsing habits to design.
5. Label of website brand: the website needs to let users know "who I am" at the first time when they open the page, to ensure that users are reminded whether they have entered the correct website they need. The general approach is to add the website logo at the appropriate location of the website, and add the logo in the title bar of the browser. Website brand mark: web site in the user to open the page to the first time let users understand who we are, and to ensure that remind if users into the user need correct web site. Common practice is in the proper place to add web site logo, and in the browser title bar add logo.
6. Structure of website navigation column: when users know "who am I?", they need to know "what can I do for you?" Then making a clear website navigation and a column structure with distinctive functions is the best way to answer this question. The structure of the site navigation column: when the user know who we are after, the demand of user is to understand "what can I do for you," then making a clear navigation and function section of the distinctive architecture is one of the best way to answer this question.
7. Optimization of advertising space: on the one hand, the design of advertising space should avoid conflicts with the main content and functions of the website, which will affect the normal use of the website by users. For example, the layer ads covering more than half of the screen in several large websites currently directly block the links and content users want to select, and they have to wait for the ads to disappear automatically before normal use. On the other hand, it is not advisable to set too many advertising spaces, because too much commercial advertising will make users feel bored with the website. Advertising a optimization: advertising a design on the one hand to avoid and website main content and function conflict, the influence of the site's users normal use, such as at present a few large sites covered in the half of advertising, blocking the user to choose directly links and content, have to wait for the advertising disappear automatically to normal use. On the other hand is unfavorable setting too much advertising a, commercial advertisement is too thick to web site users will have vexed feeling.
（2） User use the site of feeling
After the user has known "who am I" and "what can I do for you", the next step is to start using the website's functions. Next is the optimization of users' feelings when using the website. When the user has understand "who am I" "what can I do for you" after, so the user the next step is to start using the functionality of the site. The next step is to use the web site about the user experience of optimization.
1. Registration process optimization: show users the registration process, so that users can understand the registration process before registration will be very simple; Simplify the registration content. After successful registration, users can choose whether to "improve personal data" for content unrelated to login; The content of registration or improvement materials shall be guaranteed to allow users to choose more and fill in less; After submission, there should be a clear prompt, whether the registration is successful, what can be done after the registration is successful, if the registration is unsuccessful, what is the reason, and try to avoid unnecessary repeated filling in the registration information. Registration process optimization: to show the user registration process, let users can understand before register registration process will be very concise; Simplified registration content, and not related to the content can login in registration successful by the user choose whether to "improve personal material"; The registration or perfect the content of the material as far as possible let users that many to choose from, the principle of less fill in; After a clear need to submit the tip, whether registered success, registration successful can do what thing, if the registration without success, what is the reason, in to fill out the registration information to avoid unnecessary repeat fill in the content.
2. Link optimization: the links in the page content should be clearly visible to users. For example, Sina uses blue underline for the link text, so that users can clearly understand what content can be clicked to enter another page; In addition, for the selection of link style, text links can be selected for general textual and content links, button links can be selected for functional links, and picture links can be selected for activities, advertisements, and promotional content. The third is to clearly mark the user's read links, so that users can not need to generate repeated clicks. The optimization of the link: the page content links, need to clear let users see, such as sina to link underline text use blue, the user can clearly understand what content is can click on to another page; Another link style selection, the general characters of content, links to choose text links, functional link can select button links, activities, advertising, promotional content can choose images. The third is to clear the read link has marked the user, the user can produce repeated click unnecessary.
3. Current location optimization: Generally, a clear path link is set on the head of the main content location in the middle of the page, so that users can better understand where it is; On the other hand, the optimization of the current location also needs to optimize the domain name directory. The directories at all levels under the first level domain name need to be named briefly, normatively and easily to identify the main contents of the directory. The current position optimization: usually, in the central position of the main contents page head set a clear path links, can be more clear this is the user which position; On the other hand the current position of the optimization also need to optimize domain name directory, level 1 domain name at all levels of the directory name introduction, norms, and need to identify the main content of the directory.
4. Hierarchical optimization: Let users not exceed 3 levels from entering the home page to entering the user's target page. The deeper the level, the more users will be lost. Level optimization: let users from home page to enter into users' goals page not more than 3 layer, the deeper levels of the loss of the more users.
5. Optimization of various prompts: on the one hand, if it is possible for users to cause ambiguity or incomprehension, add various types of prompt information, such as link or picture alt prompt, pop-up layer prompt, or directly add prompt content beside the focus position, so that users can clearly understand the content and functions of the website during use. In addition, many people add a large amount of alt information to a large number of pictures, text links, and hot controls in the process of doing search engine optimization, which requires selecting unnecessary information to simplify or delete, so as to avoid causing confusion among users. This optimization is also directly related to the speed of website opening. All kinds of tip optimization: on the one hand, such as may allow the user to ambiguous or don't understand of position, add all sorts of styles to the message, like links or pictures Alt tip, the layer of the pop-up cues, or direct in focus position add prompt content aside, let users can in use process can clearly understand the content and function. In addition a lot of people doing search engine optimization process, put a lot of pictures, text links, hot control joined many Alt information, this needs singling out those who didn't have the necessary information to streamline or deleted, avoid to cause the user of vacant, the optimization is directly related to the website open speed.
6. Optimization of link jump window: after the link is opened, the new page can be displayed in two ways: one is to jump to the current page, and the other is to pop up a new window to expand the new page. Heavy consideration should be given to the selection of jump methods. The general optimization method is to open the content list page or the process page to use the current page jump, and open the content page to use the pop-up page jump. Links to jump window optimization: the currently opened after the link, the new page show means has two kinds, one kind is the current page jump, and the other is the pop-up Windows start new page. Jump in the choice of the ways of need to conduct heavy consideration, general optimization methods for open the content page or process list pages using the current page jump, open the content page use popup page jump.
7. Optimization of functional columns and content columns: the two columns need to make it easier for users to distinguish what each column in which plate does, so as to avoid mixing content functions together. In the choice of location, the priority should be determined according to the main products or services provided by the website. Functional section and the content column optimization: two columns need to let users more easy to separate, each of the column in which plate does, avoid content function mixed together. In the position on the choice of the main according to the website to provide products or services to decide the primary and secondary.
8. Function page optimization: In various settings, collections, subscriptions, and other professional function pages, there may be some differences due to different functions, but we must make the functional process and page design similar, which can make it easier for users to learn different functions and avoid learning each function again. Function pages optimization: in all kinds of Settings, collection, subscription and other professional function pages, in different function may have different page will, but must will function flow, page design is similar, can be user different function is more easy to use, to avoid the every function to have to learn.
9. Set website map: Set website map to make users understand the overall structure of the website more clearly and find the content they want more easily. In addition, setting website map is also a very good method for search engine optimization. Set the site map: set the site map, let users more clearly understand the structure of the website, can be more convenient find what they want to content, and set up the site map to search engine optimization is also a very good method.
10. Setting up on site search: no matter what kind of website, it is necessary to set up an on site search function, which can save users a lot of search time. Of course, site search can be keyword search or classified search and other styles, and users will be very happy to use them. Set in the station search: whatever the website, establish a stand inside the search function are very be necessary, he can save a lot of time users search. Of course in the station search can be a keyword search or classification of search pattern, users are both would be more than happy to to use.
（3） Optimization of the site's content
1. Font optimization: the overall font of the website needs to establish a standard, and link text, promotional text, key recommendations, title text and other types of text need to establish a unified standard. Font on optimization: of your overall site font "needed to establish a standard, link text, publicity text, key recommendation, the headline and so on all kinds of words, all need to establish a uniform standard.
2. Image optimization: First, there needs to be a standard for various technical attributes of the whole station image, such as image quality, size and format of images of the same size. The second point is whether to add a table box when displaying the picture, where the picture text should be added, and whether to add content to alt under the picture. The third is how the link image should be displayed so that users can understand that there are links under this image, and standards should also be established. Image optimization: first is the ZhengZhan pictures all sorts of technology attribute need to have a standard, such as picture quality, the same size picture size, format, etc. The second point is on the show pictures whether to add table box, in the photo character should be added to what position, under the picture content, whether to add Alt also need a standard. The third is a link images should be how to display can let users understand the pictures down with links to set up the standard.
3. Menu and list optimization: the menu is the navigation of each column. First, it needs to standardize the naming of each column, keep the number of words in the naming of each column as uniform as possible, and use the self language that can best make users understand. The optimization of the list also needs to establish a standard, such as the limit of the number of words in the list link text, whether to add an update time, and whether to unify the image of the link header. The menu, list optimization: each column navigation menu is, we first need to will each column named standardization, each column named characters try to maintain unity, in the most users to understand to himself. The optimization of the list also need to build a standard, such as the list of links text characters limit, whether to add update time and link head labeled the reunification of pictures.
4. Column optimization: Similarly, the picture, border, frame size and text of the title bar in each column of the page should have a uniform style. Column optimization: also, page each column of the title bar pictures, frame, frame size and words also want to have unified style.
5. Content page optimization: In addition to the establishment of a unified title, text, link and other specifications, a page turning specification is also required in the content page. The content of the page is not easy to be too long. When the length or number of words reaches a certain amount, you need to create a page turn. In addition, establish a guidance mechanism for more relevant content, so that users can continue to browse and use relevant content and functions without having to switch pages again. The content page optimization: the content page usually in establishing a uniform title, text, such as links to regulate besides, still need to have a flip standard, the page content not easy too long. When the length or words to a certain amount to establish content. The more relevant content set up another leading mechanism, let the user does not need to switch can continue to use the page browse the content and function.
（4） Other optimization
1. Optimization of footer content: the footer content generally includes filing information, licensing information, website introduction, contact information, legal statement, help, etc. Although the location of some columns of content is not obvious, it is very necessary to ensure users' trust in the website. Footer content optimizing: the footer content general record information, including information web site license, the contact method, legal statement, help, although some column content position is not significant, but to ensure that users of the site's trust, is essential.
2. Frequently asked questions (FAQs): questions, suggestions and opinions. You can immediately understand the various questions, needs, suggestions and opinions of users. It is a must or must column for the optimization of user experience. FAQ (FAQ) : the problem, suggestion, comment, but the first time users understand the various problems, needs, advice and opinion, for the optimization of the user experience is a must not good columns.
3. Friendship link: don't show too many links in the friendship link column on the page, try to choose text links; In the selection of friendship websites, we should also pay attention to selecting websites with high popularity, the same content, similar or shareable users. Link: links page don't display in the column of too many links, try to choose text links; In the choice of friendship website also want to pay attention to choose high reputation, same content, similar or can be Shared user's web site.
4. Member function optimization: it is necessary to establish a set of service modes different from non members. Member function optimization: need to establish a set of hardware, and there is a difference between service mode.
5. Data statistics: We must use or design a set of perfect website data statistics system, so as to constantly analyze and optimize all aspects of the website through data. Statistics: be sure to use or design a perfect site statistics system, so that through the data continuously all aspects of the website analysis and optimization.
There are many abuses. In order to earn money from the advertising alliance, some webmasters use black hat technology to build websites endlessly. Many websites do a terrible job, but some key words rank first and have a very good ranking. Once the website is opened, it will be everywhere. Advertising is good, and many websites insert content text into advertisements, It is really a sea of advertisements. Thanks to these websites, the ability of netizens to judge advertisements has been upgraded several levels. Nowadays, netizens can basically judge advertisements in general forms. Once they judge advertisements, most of the time they hate them and immediately close the website. Of course, search engines will not wait. They have repeatedly improved their filtering technology and judgment ability. Now it is the form of judging PR based on content. The search epidemic encourages white hats, resolutely attacks black hats, and has sandboxes. A few months to visit a website will also set new policies. These practices have greatly prevented the further growth of garbage stations. Many are overcharging, some webmaster to make advertisement union money, the black hat technology, the endless site, establish standing group, a lot of the website is very bad, but some keywords ranking top but comfortably, has a good ranking, once the open the site, is a colorless yi, advertising all over the place is good, many stand is advertising insert content of text, the whole is a sea of advertising. Thanks to these sites, let users of judging ability of advertising even rise a few class, now general form of advertising, the netizen basic can judge, and the judge is advertising out once, most of the time are hated, immediately shut down web pages. Of course, the search engines will not neglect, rises again and again to filter technology, improve the judgement ability, has now is based on content to judge the form of PR, search epidemic encourage white hat, firmly attack black hat, more sand box, a few months time to examine a web site, will regularly new policy, these practices are great to eliminate the dumpster further growth.
Subsequently, webmasters who optimize websites through white hat technology began to comprehensively consider the methods to improve website rankings and the factors that affect rankings. At this time, someone put forward the view of user experience, that is, only if customers do not dislike your website, will they further stop to see other content of the website, The basic points that can make users stop are: website speed, content, website structure, page affinity, interaction, etc. This view has been recognized by most webmasters. It provides a search engine approved approach, and can improve the PR of websites, maintain the stability of website rankings, but the optimization time is longer. Subsequent, through the white hat technology to optimize your webmaster are starting to improve the comprehensive consideration of the website ranking method and the influence factors of the rankings, this time, there was some user experience degrees point of view, that is, only customers don't dislike your site will make further stay, and then go to see the other website content, and can do it to stop some of the basic user is: web site speed, content, website structure, page accessible, interaction, etc. This view has been head of the most recognized, and it provides a search engine approved practices, and can improve your PR, maintain the stability of the website ranking, the optimization of the time just to some length.
From the above description of the development of SEO, we can see that, SEO The core concept of SEO has been developing all the time. At the beginning, people misunderstand SEO because of different technologies, resulting in a large number of websites that do not respect users. Now, with people's in-depth understanding of SEO, the user centered website model has been accepted by people. Under the guidance of this technology, SEO will pay more attention to user experience. It is believed that within a few years, SEO will develop into a "user experience" centered optimization technology. At that time, webmasters who start paying attention to user experience in advance will get very good returns. Through the above the development process of SEO narrative, as you can see, the core idea is always SEO in development, because the technology at the start of the resulting from people to the misunderstanding of the SEO, cause that don't respect the users' web site appear in large Numbers. Now, with the deep understanding of the people to the SEO, the user as the center website model to be accepted by people, in this technology, under the guidance of SEO will became interested user experience, believe that within a few years, SEO will become a "user experience" as the center of the optimization technology, at the appointed time, those who start to notice in advance of people will be the user experience will be very good returns. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
