Effective combination of SEO and UEO, the realm of website optimization
Source: Shangpin China |
Type: website encyclopedia |
Date: August 3, 2012
For any site, ueo There are two levels. One is the level of ue design. The work of ueo is to carry out initial design for user experience, and gradually complete and optimize the website process and user experience. The process of ueo is more about the user level analysis of existing websites, the study of user psychology, and the balanced adjustment of reverse user processes and website business interests. Ueo is more about the responsibility of the operation position. For any a site, ueo is divided into two aspects, one is the level of design ue, ueo work is based on the user experience for the initial design, and gradually perfect molding website optimization process and the user experience. Ueo process more is through the existing site of user level, the paper studies the user psychology, do reverse user process and web site on the commercial interests balanced adjustment. Ueo more is operation on the responsibilities of the position.
However, commercial websites need to balance commercial interests with user experience. The best user sample is not necessarily to take care of user operations. Everything is "user centric". It's like a website of European and American style, a website of Chinese style or a website of Korean style Website design Differences. For the corresponding European and American users, or some people in the industry, the business interests of European and American style websites may be relatively small, and they are all considered by users. But sometimes for domestic users, some of these considerations are too much, and the development and operation costs of this consideration are not borne by domestic commercial companies. But commercial web sites need to be in business interests and user experience in equilibrium, the best user mention sample is not necessarily take care of user operation, all with "the user as the center". This is like the web site and euramerican style and Chinese style style website or Korean style website of the differences. The American style of the site in the corresponding Europe and the users, or some of the people in the industry, commercial interests may be small, all for the user consideration, but sometimes on domestic users, this consideration have considered too much, and this concern the development and operation of the cost is domestic commercial company does not want to assume.
It should be noted that no matter what degree of optimization is achieved, the user's bounce rate is always there, and all users will eventually bounce out. It is not only the bounce rate that can also measure the effect of ueo. More importantly, users need to reduce the time for functional operations and extend the time for content operations in the website process after ueo. For example, the process of operation control of each function of modifying content, the process of addition, the process of registration, etc. Users will spend more time on the content level, or be attracted by the pages after the ueo, and are willing to pay more time to stay. Need to know, no matter be to what extent optimization, and the user's jump out rate is always there, and all users finally can jump out, not a single to jump out to measure the effect of ueo ratio also, more important is the user in ueo web site process, need to reduce the time functional operation, content extend the time of operation. For example, modify the content of each function operation control process, add process, the process of registration, etc. And the user to content level stream more time, or ueo attracted the page, and are willing to pay more time to stay.
Optimization of page content and function layout The page content, the function layout optimization
The optimization of functional operations follows the shortest relative active path of the mouse, so that the combination of buttons for each functional operation is reasonably within the shortest area of the active path of the mouse. Generally, it is the 400 * 200 area on the upper left side of the mouse pointer and the 200 * 100 area on the lower right side. Because of the physiological structure of the human wrist, and most people use the right hand, the two regions are the most comfortable and natural movement regions of the right hand, and accordingly, the upward and downward natural activity regions can also be calculated. Due to different hands, mouse, display size and website layout, this value is relative, and operators and UE personnel should adjust it according to their own conditions. Functional operation optimization of the shortest path follow the mouse relative activities, so that all the functions of the operation in the mouse button combination of reasonable activities within the area of the shortest path. General for the mouse pointer upper left 400 * 200 regional and lower right aspects of 200 * 100 area. Because the physiological structure of the wrist, and most people using the right hand, and the two area right hand is the most comfortable and natural motion interval, the corresponding can also calculate upward natural activities interval and downward interval. His hands are different, the mouse is different, the size of the display is different, and the layout of the website is different, so this value is relative, operation personnel and UE personnel should be adjusted according to the circumstance of oneself.
Page element color matching optimization Page elements match colors optimization
The color matching of page elements is currently an important part of ueo content, which should be adjusted accordingly according to different user groups and users' use time. In addition, the color matching of the page can be divided by time period according to the time change of each day, for example, the color is lighter in the morning, brighter at noon, and darker at night. For another example, if most of the users of a website are office workers, many of them may be short-sighted and have long-term eyes on the screen, so color matching for these people should refer to chromatics and psychology to avoid irritating and eye piercing colors. (In a word, the hidden blue background of msoffice 2007 is very comfortable for the human eye, which is much better than most white backgrounds at present.) Page elements of the colour collocation, it is more important ueo content, according to the different user, and user use the time difference, adjust accordingly. And according to the time of day changes, the page color match divided by time period, such as the color is light in the morning, at noon is bright, the background of the night is dark, etc. And if, for example, a web site users group is the office workers, which? These people may be a lot is myopic, eyes look at the screen for a long time, so give these people of match colors should be studied color reference and psychology, avoid stimulating color and sting glances. (interrupt, msoffice2007 dive the blue background let the human eye is very comfortable, most current white background than a lot better.)
Page description, guided content optimization Page description, leading content optimizing
All operation processes of the page from registration to exit should be targeted with descriptive content, descriptive content, and guide content description optimization. For example, the "user name" in the registration process can be changed to "give a name"; Change "password" to "think of a password"; "Exit" is changed to "leave"; Although it is a simple change, it is a careful study of the user's psychology and operation process, because when anyone registers, there is a process of "thinking" and "thinking" about the "user name" and "password", whether they want a new one, whether there is a universal one, whether they attach great importance to it, if they attach importance to it, the user name is relatively real and neat. At present, most of the applications are various functions of dating websites and content descriptions of applications. Page registered to exit from all the operation process should be the targeted descriptive contents, narrative content, and guide the description of optimization, for example, in the process of registration "user name" can change it to "a name"; "Password" into "want to a password"; "Exit" to "left"; Although it is a simple change, but is careful study psychology and operation process of the user, because of, any one during registration, to "user name" and "password", mental is to have a "thinking", "think" of the process, whether you want to a new, whether to have a general, whether very seriously, if attention, user name up relative is real and neat. At present application more is dating sites in a variety of functions and application of content description.
SEO Effective combination with UEO is the highest level of website optimization SEO and UEO effective combination of the highest state of optimized your site
Don't build a website for the sake of search engines. Marketing your website from the perspective of user experience optimization. The best way to succeed is to design everything for users. Don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.
UEO is aimed at users. It enables website developers and designers to pay more attention to humanization and make websites more attractive to users by improving user experience. UEO is not relative to SEO, but based on SEO, or both need to be taken into consideration. Only when SEO and UEO are carried out simultaneously, and content and user experience are well done, can websites better reflect their own value. User experience optimization is the ultimate optimization of the website. As long as the user experience has been improved, I believe no one dares to ignore the effect of word-of-mouth communication. UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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