Combine SEO and UEO to make your website invincible
Source: Shangpin China |
Type: website encyclopedia |
Date: August 2, 2012
With the rapid development and popularization of the Internet, SEO The optimization competition has become more and more fierce, and has entered the "revolutionary era" of the former era. As a website SEO optimizer, we should turn the focus of optimization to the site optimization. The content of site optimization is not limited to the internal chain and content update, and doing a good job in UEO is the direction of future SEO optimizers. The so-called UEO is user experience optimization. A site that maximizes the user experience will often be more easily ranked. With the rapid development and popularization of Internet network, SEO optimization competition intensified, have entered the promising before "revolution". As a web site SEO optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is the future direction of the optimization SEO effort. The so-called UEO namely user experience optimization, a user experience will be the ultimate site will often easier to obtain ranking.
In fact, the relationship between SEO and UEO is complementary. SEO is responsible for pushing the keyword ranking of the website to the front of the search engine, but we need to do a good job of UEO if we want to keep our website stable in the search engine for a long time. Because we can only push the website to the first two pages of the search engine by means of SEO, even if a website stands out in the competition and ranks on the home page of the search engine. In fact, at this time, the test of search engines on your website has just begun. What are these tests? In fact, Baidu statistics clearly says that your website's bounce rate, length of stay, user loyalty and so on. In fact, these are the UEOs of a website. In fact UEO relationship with SEO complement each other, SEO is responsible for the site keywords ranking will be pushed to the front of the search engine, but want to long hopes his web site in the search engine to stability, we need to be UEO. For we through the means of SEO can only push to the search engine's web site before two pages, even if a web site from the competition row to search engine on the front page. In fact this time search engine on your web site test is only just beginning. That these test what would, in fact, baidu statistics inside said very clear, your website's jump out rate ah, stay, customer loyalty, and so on and so on. But this is the test of a UEO web site.
If your website uses SEO technology to promote keyword ranking, and the user experience is very bad. People come and run, they can't solve users' problems or they don't have content that attracts users. No matter how powerful your SEO means and how powerful the outer chain is, if such website natural search engine can analyze all kinds of data. It's useless. If your web site use the keywords ranking SEO technology to push up, and the user experience is very bad. The somebody else will run, cannot solve the problem of users or is not attract the content of the users said. So this website natural search engine sense to all kinds of data analysis to it, regardless of your SEO means more than bad, how strong the chain. Are of no use.
In my opinion, SEO and UEO are complementary. SEO is the most basic and cheapest means and method of search marketing. Now many website optimization personnel are SEO for the sake of search engine ranking, completely ignoring the importance of UEO, which is very undesirable. In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is very not advisable.
Website UEO is an optimization strategy for users, which can effectively increase website PV, reduce bounce rate and increase product conversion rate. Listen more to the voice of users, understand their needs, and fundamentally solve the problems of users. This can make the website more consistent with the user experience, more humanistic, and effectively improve the cohesion of the website. Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
Everything about SEO is bad. Today, I will talk about how to improve the UEO of the website and how to optimize the user experience effectively? In the following, the author will briefly share several ways to improve the user experience for your reference: SEO aspects of it all say terrible, and today is a good tell us about how to improve the UEO web site, so how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
1、 Whether your website style meets your industry characteristics
Your website conform to your industry style characteristics
Website production Just like your clothes, you should be full of your own personality and style. But does this kind of personality and elegant demeanor suit your professional characteristics? The same is true for websites. Your website is a technology website but uses an entertainment style website template. It loses the serious and rigorous style that should be found in technology websites. I believe users of such websites will not like it. Therefore, the interface style of the website must conform to the characteristics of your industry. The first and second points above are to make users like the functions. But the third point is more important. The website production is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry. Above the first point and the second point is from the function to the customer like us. But even more important still is the third point.
2、 The style and art of the website The website's style and artists
If your visitors are mainly female users who like romance and fashion, then the theme color of your website and the logo part of your website should meet the preferences of these audiences. The color of the website should be fashionable and romantic, such as pink or purple. Of course, whether the art is very high, and whether users like the style of your website. If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. Of course the artists whether high, the user is very like your website's style.
3、 Practicality of the website
Website the practicability of
It is useless for a website to look good. The most important thing for users is that your website should be valuable to it. For example, your website has some small applications. For example, your website has the function to convert different fonts, such as traditional Chinese characters and Martian characters. Users will remember your website only when such valuable things are available to users, and such users will have high loyalty and return visits. These data will be seen by search engines. As long as these data continue to improve, your ranking and your weight will also continue to increase. A website is useless light good-looking, for users the most important is your web site to it has value. For instance you website has a few little applications, such as the ability to your site into a different font, such as traditional Chinese characters and Mars, and so on, similar to the user anything of value, the user will remember your site, the customer loyalty and return degrees will be high. These data will be search engines to see in the eye, as long as these data constantly improve, your ranking your weight unceasingly will also ascension.
4、 Excellent content is always the king of SEO
Excellent content is always the kingly way SEO
As we all know, the website's continuous updating of original content will be recognized by search engines, and will be greatly improved in terms of inclusion, snapshot and ranking. Similarly, regular and fixed updates every day will also make users like it. For example, the author's website cannot update original articles every day. So I set up a web digest on the inner page to ensure that high-quality articles are updated every day, so that readers and spiders will not be visually tired. Of course, the updated content must not be pseudo original or illogical, and the last sentence does not follow the next sentence. Such content may deceive the spider, but the user will certainly immediately close the page, which increases the jumping rate of the website. In conclusion, the content should be kept up to date and the quality of the content must be well controlled. As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, for example, the author's website, can't update essays on every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.
Finally, there are too many people paying attention to SEO and too few people talking about UEO. This article aims to exchange and discuss, because the understanding of SEO and UEO varies from person to person and from website to website, but the final core is unchanged, that is, SEO and UEO need to be parallel, and the independent development of both is unfavorable, and has always existed in the process of website operation. To conclude, now pay attention of SEO too much, and talk about the UEO too little, this paper aims to communication, because for SEO and UEO understanding vary from person to person, but also because of website different, but in the end the core is the same, and that is UEO SEO and is the need to parallel, the two independent development are bad, and is always exist website operation process. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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