What is user experience optimization
Source: Shangpin China |
Type: website encyclopedia |
Date: August 2, 2012
UEO, short for user experience optimization, is called user experience optimization in Chinese. The explanation in the encyclopedia is that in the face of website content optimization at the user level, in the principle of serving visitors, improve website functions, operations, vision and other website elements, so as to gain the favor of visitors, and improve the traffic conversion rate through UEO. The explanation was very clear, that is Website Design Let the users who come to the website feel cordial and comfortable. This will increase the interest of users in continuing to browse the website and purchase website products. UEO, user experience Optimization the abbreviations, Chinese name is called user experience Optimization. The encyclopedia explanation is, in the face of the user level website content optimization, in line with the principle of service for visitors, improve the site function, operation, vision website elements, to get the favour of visitors, through the UEO to improve conversion rates flow. Clear the site of the design is to let the user feel kind of came to website, comfortable. So as to enhance the user to continue browsing website, buy your product of interest.
Achieve the effect of improving website conversion rate. To improve the effect of conversion website.
UEO (user experience optimization)=PV (hits)/OR (site bounce rate) UEO (user experience optimization) = PV (click on the quantity) / OR (site jump out rate)
SEO , Search Engine Optimization, which is called Search Engine Optimization in Chinese. More and more people begin to know and understand SEO. SEO is also beginning to develop in the direction of user experience. SEO, Search Engine Optimization, Chinese name is called Search Engine Optimization. More and more people begin to know SEO, understand SEO. SEO now also started toward the direction of the user experience.
The future development trend of the website is UEO combined with SEO. Only SEO or UEO can only meet the long-term development of the website. If the search engine optimization is done well, the ranking in the search engine will be good, and the traffic from the search engine will be high. However, no matter how good the ranking is, the speed of the website is not enough, and the rubbish of the website pages makes users feel headache at the first sight. No matter how good the traffic is, the website conversion rate is not too high. However, no matter how well UEO does, users will attract one, and the page will make users feel very comfortable, but SEO is not done well, and your website cannot be found in the search engine. No matter how well the page is done, users will not be able to come, which ultimately leads to low website traffic and low income. The future development trends of the web site, is UEO combined with SEO. Just SEO or just UEO, also can only meet the long-term development of it on the website. Search engine optimization do good, that the search engine rankings, from the search engine to traffic and high. But rankings again good, the website not to force the speed, web page do garbage, users a see headache, that page, believe there is again good flow also not too much of the website conversion rates. And UEO do no good, the user to a attract a, page do let users feel very comfortable, but SEO is not ready, the search engine can't find your site, page do again good, also not to users, which eventually led to the website traffic is not high, the income is not high.
Four factors affecting website UEO: UEO influence website the four factors:
Website speed. There is no doubt that not only UEO, but also website speed affects all aspects of the website. The user wanted to go to the website to have a look, but he could not open the website after waiting for a minute, so we can imagine the result. As for website speed, in addition to paying attention to buying space, we should also pay attention to designing websites, and try to avoid or reduce Flash, JS, etc. on the page. Article layout. Many people may not pay too much attention to this point, but good article layout does make people feel a sense of hierarchy, which can avoid dizziness caused by long speeches. Web site speed. This no doubt, not only UEO, website speed influence all aspects of the web site. Originally into a web users want to look at, but wait a minute can't open web site, the results can be imagined. For the website speed, in addition to their own space in the purchase of little attention outside, in the design of the website to pay attention to, to avoid or reduce the Flash, JS page, and so on. The article typesetting. It maybe a lot of people are not too much attention, but good article typesetting, indeed, let a person feel a kind of administrative levels feeling, can avoid seeing long let a person feel dizzy.
Website dead link. At any time, dead links on the website should be handled in a timely manner. Web links to death. Any time, the death of the website links to handle in time.
Content update and maintenance. Content is the core of a website. Only by constantly updating and maintaining the website, and constantly enriching the content of the website, can the website make continuous progress and development. Updated content, maintenance. Content is the core of a web site, only by constantly updated, maintenance of the website, enrich the content of the website, can make a web site of continuous progress, continuous development.
Therefore, the website should move towards the development direction of integrated UEO and SEO. So, the website will toward the development of comprehensive UEO and SEO direction.
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