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How to use content to build a high weight website

Source: Shangpin China | Type: website encyclopedia | Time: April 13, 2012
Beijing website construction company Shangpin China: "Content is king, and external chain is king" is a law in the SEO website optimization circle (www.sino web. net). How can we write high-quality and efficient original articles, and how can we make SEO directions for different types of websites? With these two points in mind, we should adjust the direction of our optimization according to our own situation. For example, if I am an enterprise station, the biggest bottleneck in building an enterprise station is that there is no large amount of content to fill in the website. Then our optimization focus should be on making good external links. Because external links are the focus of the SEO program, we should do a good job of high-quality external links without a lot of content. Because links can directly affect the ranking of keywords and website income. If it is an information website, we should focus on the content and use high-quality content to attract and retain customers. Get the favor of search engines. So we should determine our optimization focus according to the nature of the website.

For information websites, although external links can import a great deal of weight, it is an indisputable fact that "content is king". Content is "dry goods" and can meet the needs of users. Therefore, it is more important for information websites to focus on content enrichment and long tail optimization. Today I would like to share with you the first magic weapon for building a high weight website: website content. But what kind of content can create a high weight website

1、 Reliability is also a word of mouth problem. In fact, it is easier to do this than the other two points. The purpose is that the content provided by our website is true and effective. When publishing an article, we should consider how users will feel when they see it from the perspective of users. What can it bring to users. As long as we grasp this tenet, I believe that the content reliability of our website will be very good. In addition, when we reprint other people's content, we'd better indicate the source of the article, because users can feel the human feasibility of reprinting this article from this small detail, and users will transfer this feasibility to your website.

2、 Original website content is the basis for a good website. Only the most original and high-quality content can fill the website, which can bring high weight to the website. Now search engines are becoming more and more intelligent. They first include the content of the website, and then after a period of investigation, they retain it if they pass, and delete it if they fail. This is also the reason why the online collection is not stable. If the number of deletions is small, it will not have a great impact on the website. If a large number of entries are deleted at one time, it will be a massacre for the website. The website may enter the sandbox at a low level, or be punished at a high level. Content creation is a long-term and arduous task, which can only be completed with the long-term persistence of the webmaster. If there is a network editing team, it is absolutely helpful for the website.

3、 With Weibo plus V, the content released after official certification will be authoritative. As long as experts give negative information, the brand will also be on the line. Although it is exaggerated, it shows a problem. Experts represent authority and have high credibility. So our website content should have a good authority, but it is difficult for a website to do a good job of authority, because it takes time to accumulate, because it is no better than the government or educational institutions' websites, which are born to be "the second generation of officials" or "the second generation of rich people". Is there nothing I can do? Here I can provide some experience: for example, if we are in the education industry, we can quote some official content of the Ministry of Education in the content of our website. Users will feel that our content is based on the authoritative content of the Ministry of Education, Therefore, the authority of our website has also been improved accordingly (we advocate originality, but many authoritative content cannot be original, which is counter productive.)
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]