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How to implement the SEO project planning process

Source: Shangpin China | Type: website encyclopedia | Time: April 13, 2012
Beijing website construction Shangpin China: SEO website optimization The planning process is composed of the process of defining the scope of work in the SEO project, formulating the SEO work plan, and scheduling the project. This process can be referred to as the SEO plan in the SEO project. After this process starts, it will be carried out in the project monitoring process. When new information is found or new situations occur, and changes need to be made within the project cycle, the plan will be changed or even re prepared. Sometimes one or more planning processes will be triggered, and sometimes some new project startup processes will be involved.

The plan needs to integrate many links and has many types, including:

1. Project schedule

This process makes the work into stages. When the work reaches a certain stage, the percentage of progress completion is marked. Progress is an important information for project communication. Progress is required for reporting to superiors, communicating with customers, and communicating with team members.

2. Overall SEO project process plan

This process defines the whole SEO work link, which is used to combine all links orderly to form an overall plan. This is an important source of information on how the project is executed and monitored.

3. Weekly plan

After the general project overall plan is formulated, it is carried out in the way of one week plan to define the daily plan of work content in detail. Different plans will be used for different work contents or management styles.

4. Quality plan

This is a difficult point in SEO projects. After the quality plan is generally formulated, it can be used in all SEO projects. It is an important link in monitoring the quality of audit work. The quality plan directly affects the good and bad of the whole "monitoring process". Due to the particularity of the SEO project, there is basically no reference document for the quality audit in this respect, which needs to be customized by the SEO project manager. Later, we will focus on the content of SEO quality management.

5. Cost estimation and budget

This link is used to estimate the cost and adjust the cost to a reasonable situation according to the existing budget.

6. Communication plan

This process is an important process, especially in terms of communication with customers. It is necessary to actively inform customers of the overall plan and project progress at any time. Customers have the right to know the project work and send a schedule to customers every day. This operation can increase customer trust. If the communication is improper, it may lead to the failure of the whole project, which will bring disastrous consequences. It is also necessary to communicate with superiors and members.

7. Human resources plan

This process is used to define the role orientation, responsibilities and reporting mechanism of project members, which is a personnel management plan.

8. Build project team

This process is used to obtain human resources. If the human resources required by the project are insufficient, they can be supplemented by outsourcing or recruitment.

9. Risk monitoring plan

Among all industry projects, the SEO project can be regarded as a project with relatively low risk. The risks that may occur include: customer demand interruption, project stagnation, optimization interruption caused by target website failure, website being blocked by the search engine, and problems within the team causing delay or even downtime. Reasonable customer communication, comprehensive monitoring of SEO data, team work management and other operations can identify potential risk signs in advance and control the risk to the minimum.

10. Risk response plan

In the process of risk plan formulation, for large projects, corresponding risk plans should be formulated in advance to minimize the losses caused by existing risks in the shortest time. The risk plan has made outstanding contributions to the government's response to the losses caused by natural disasters in previous years.

11. Procurement plan

This phase is used to determine what will be purchased and when. For example, if you want to purchase an SEO tool, how much is the budget, when, and so on.

12. Contract preparation

In the process of the project, various data information can be obtained from the preparation of various contracts or agreements, including project contracts, outsourcing contracts, procurement contracts, accounts or records, personnel recruitment contracts, etc.

In these processes, the overall SEO project plan and weekly plan are indispensable and must be used in the work; Progress plan, quality plan and communication plan are common links of multiple projects. They can be applied to other similar projects after being formulated at one time; Cost estimation and budget, human resource plan, project team building, risk monitoring plan, risk response plan, procurement plan, and contract preparation are generally only used in complex large-scale projects.

As shown in the figure:
Experience sharing of SEO project planning process

In the process of a project, it is not necessary to apply all types of plans. Understanding and clarifying the types of plans will enable us to deal with complex projects easily.

This article was published on Beijing website production Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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