Website construction and production
Source: Shangpin China |
Type: website encyclopedia |
Time: April 13, 2012
Beijing website construction Shangpin China: First of all, it is necessary to position the site and strengthen the construction of its own content. This is particularly important. The key to whether a website is valuable is whether it can meet the specific needs of visitors. If a website doesn't have any attraction, no amount of publicity will help. Even if the website's traffic can be increased in a short period of time, once the publicity stops, the website's traffic will decline rapidly. Today, with the development of network information, websites will have a big wave in the future, and only those valuable sites can survive.
Website production Http:://ihucc.com Before, I had built many websites and made great efforts, but none of them succeeded. Although it was a failure, I didn't get nothing in the process, because I began to understand that only by meeting the needs of visitors to the greatest extent, can the website survive and develop. Although this sentence seems simple, it is difficult to understand the truth without personal experience. Why does hao123 succeed? Because it meets the needs of most Internet users who are not very familiar with the Internet at the initial stage of network development. Why are professional websites emerging as a new force, while the influence of portal websites is declining year by year? Because with the development of the network, it is difficult for a single portal website to meet all the needs of network users, and the information people need is often only available through some professional websites. This is also the first of the 10 truths of Google's values: user centered, everything else comes in a stream.
It was because I understood this that I began to reposition my website. At present, there are two major groups surfing the Internet: entertainment and learning. Entertainment includes games, music, movies, chat and so on. In terms of entertainment, it is difficult for individuals to succeed. If they want to achieve great development, they cannot do without the support of entertainment companies. Chinamp3 provides free MP3 download service for netizens. It is a very popular website for netizens, but it has been constantly involved in lawsuits due to the copyright of MP3. As long as the MP3 copyright issue is not solved for a day, Chinamp3 will hardly develop healthily. Therefore, it is difficult for individuals to join in this aspect. The second is learning, and online learning is especially based on computer related background. In China, although there are many websites for website programming and webpage production, the space for development is too narrow, especially in the research of website construction. The Chinese webmaster station, which mainly provides source code download, is relatively weak in website production technology. Blue ideal, 5D multimedia, etc., are mainly web design, and other aspects are not particularly excellent. ChinaASP, CSDN, a website focusing on website programming and technology, has not been involved in website production too much. Needless to say, other portal websites involve too much information and are not sophisticated, so people are more willing to go to those professional websites to learn computer technology. Of course, the production of the website is only one aspect of the website construction, and the future survival and development of the website are inseparable from the operation of the website and the promotion of the website. At present, there is no more authoritative website in China, even there are few websites on network law. The main reason is that such websites are not easy to do. Because the operation and promotion of the network need to think about the construction of the website with a scientific research attitude, summarize the failure and success examples in history, and then describe them in the most vivid language, so that they can be accepted by the public. However, few people can achieve this. At present, many people, even experts in online marketing, have conducted research on websites such as hao123 and 9flash, but their research results are almost meaningless and boring. There are also many so-called website promotion experts who often fall into the trap of search engine optimization or even search engine cheating set by themselves. They often write some articles about keyword optimization, internal links, and external link optimization, but they have no enlightenment for ordinary people. It can be said that the websites after SEO are * Google and * Baidu, so if Google and Baidu block these websites, those websites will be almost worthless. Therefore, the research on website promotion is not just about search engine optimization, but more importantly, it is important to study the brand construction of the website, and let your website establish a reputation among netizens.
Of course, there are some professional articles on website operation and website promotion. However, most of these articles are only theoretical studies, with few specific practical guidance. So, on the Internet, we can often see many webmasters asking, "What kind of website can make the most money?" "How can my website be promoted?" But almost no one can answer this question. Even those successful webmasters can hardly explain how they succeeded? Because at the beginning, they just built their website with their temporary enthusiasm, and did not think too much about how their website would develop, but accumulated little by little to achieve success. Like the website hao123, everyone takes it as an example of the success of a personal website. But its success is more luck. Because it just meets the requirements that people are not familiar with the Internet at the initial stage of China's network development. When the network business develops to a new level, and people are more proficient in the use of the network, then its death is inevitable. In the process of network development, there will always be new things. For example, the blog that made a lot of noise a year ago, and the popular online excerpts now. Their appearance is to meet the needs of a specific group at this stage. Only those websites that can catch the needs of netizens in time can survive.
Therefore, before setting up Weibo, I also asked myself, what benefits can my website bring to those who visit my website? Who would like to visit my website? After determining the value of the website, I started the construction of Weibo. After the website was released, after ten days of publicity, the daily independent IP of the website reached 100ip/day, and after fifteen days, it reached 150ip/day. The website's traffic is growing steadily. From the perspective of the website's access source, about 30% - 40% of the people input the website directly or import bookmarks, and the return visit rate is relatively high, which shows that the website is relatively popular. However, given that the current original works of the website are still insufficient, if the website wants to maintain a stable growth momentum in the future, the most important thing is to strengthen the content construction of the website and provide more instructive articles. I will work harder in this area. As for how to promote my website at the initial stage, I will write a detailed article in the near future. I hope you webmasters and I will discuss the construction, operation and promotion of the website together, so that we can always work together to contribute to the future of Chinese personal websites. Welcome to my website.
Website Planning Thought and Website Operation
When it comes to website planning, many people think about how the website feels and whether it is worth seeing. Most of these aspects are the image of the website appearance. But in fact, a good website includes not only design, but also planning, content and many other things.
1. Purpose of website construction Before doing everything, we have a purpose, and we will do it only after persuading ourselves. The same is true for building websites. What kind of purpose do customers need to achieve through the Internet, whether to increase sales, improve brand, expand domestic/foreign markets, provide support services, or seek joint ventures, partners, etc, Only when the customer's purpose is clear can the customer's needs be grasped and the scheme be convincing.
2. Customer demand analysis - column planning based on customer demand First of all, the communication between the salesperson and the customer is the basis for the investigation needs analysis.
What we need to do is to let the customer speak freely, list all the needs, analyze whether there are potential needs through the existing needs, and then show the user's needs in the form of diagrams, without omission. Try to dig out the customer's needs as much as possible, because if the customer's needs are incomplete, the customer may generate some new ideas at any time, which will pose a great threat to your future planning scheme or project, and may be overturned at any time.
3. Understand target customers Understanding the target group is to guide and standardize the audience group of the enterprise, understand the psychological characteristics of the customer group, so as to plan something that customers need and like, and generate different services. It also lays a good foundation for the brand of the website, the friendliness of the interface and the reputation of the website in the future.
4. Analysis and positioning of website According to the needs of the above customers and the purpose of network construction, we can analyze the positioning of the website. The positioning analysis should be accurately summarized, which is not too complicated.
5. Areas targeted by the website The targeted area can standardize the promotion method, framework/content and presentation of the website. For example, some columns with local characteristics can be developed to gather popularity.
6. Understand the customer's operational resources Understanding the operation resources of customers is to form the operation mode of the website. The operation resources include: human resources, government resources, etc. The resources directly limit the development space of the website. Before planning, you should try to understand the resources of customers in detail, so that the planning scheme can really fit the enterprise and be considerate of customers everywhere!
Some Thoughts on the Development and Profitability of Website
There are so many web sites now that many people say web sites are useless. It seems that there is no need for web sites to exist. I think there are indeed too many web sites, but web sites also have their own value. After all, many people who are surfing the Internet are still initially exposed to the Internet. They still have difficulties in using search engines such as Baidu. The website can help them.
But how many web sites does the Internet need? So how to stand out from many competing websites? Maybe this idea can give you some enlightenment.
First, the website should not be independent, but should cooperate with some entity websites to attract more attention. For example, if you have a Flash website, you can cooperate with some Flash websites. Computer websites can cooperate with computer websites.
Second, let the websites included in the website station bring you traffic. Many of our websites now include some famous websites or stations that everyone knows. In fact, this is unnecessary. These websites will never be linked. If we give up these famous websites, the traffic brought to you by the included websites will be used as the measurement of their location in your website. For example, if we include our webmaster blog, the more traffic we bring to you, the more prominent you will place us in the more prominent position, so that everyone can be mutually beneficial, which can stimulate the inclusion of websites to bring you more traffic. Of course, these traffic may not be true, but it can definitely make you stand out in a short time.
Third, as for the profit point of the website, I have considered it for a long time. So far, there is no clear idea. The monthly income of 1 million yuan of hao123 is now impossible. Because they were founded early, many people know 263 and see it from them. In fact, more of their income is from the former advertising alliance. Let me say that you can discuss that the most competitive thing is traffic after the website station is expanded. Traffic is the standard to measure the success or failure of the website station, so you can do some profit ways related to traffic.
Fourth, there are only some website names and links on the website now, which is not enough to let visitors better understand the website. There should be objective introduction. For example, the column of XXX website is well done, which is featured, and websites with complementary content should also be included.
Finally, I hope you will be less impetuous, more rational and find your own place in the Internet.
Personal website, no traffic, also make money
When writing this title, many people are curious to click on it. It seems impossible for individuals to make money without traffic. Now let me tell you, it is totally possible. Many webmasters believe that. To make money, websites should start from traffic. In fact, this is a mistake. To make money for a website, you should not start from traffic. It starts with the brand.
The best way for individual webmasters to pull traffic is to send QQ advertisements in groups. Posting on forums and spending money can play a certain role, but a lot of human and financial resources need to be invested.
Recently in DONEWS Pang appeared frequently, and his own BLOG recruitment also ranked first in China. Every time a new person comes in, he or she should also praise on BLOG, and the most attractive thing is "join us, you are expected to become a multi millionaire in three years", which makes Pang's QQ full of people. "Xanadu, high salary, high treatment, legendary experience of the boss", all attract everyone's attention. Pang is an extremely keen and thoughtful new human being, and his right-hand man Tu is an expert in online marketing. In addition, he likes to study Zhouyi in BLOG. In China, few people have heard that those engaged in IT are good at learning from Zhou Yi.
Careful people can find that this is a brand marketing strategy. In 2004, Daolang and Pang Long, who became popular, quickly became popular on the Internet under the strategy of hearing their voice before hearing it. They sold Guanzi. No matter they were criticizing or praising, they became popular. By the way, the fake "Daolang" called it "fire robbery", and also came to join in the excitement. These rapidly popular singers, from hearing their voices but not seeing their people at the beginning to making frequent appearances in the media, accepting interviews, holding concerts, publicizing, gossiping and hyping at the end, are incompatible with the low-key style before, which shows their marketing strategies.
It is often said that black cats and white cats are good cats as long as they can catch mice. Everyone wants to have money in their pockets, so these means can be used as long as they do not violate national laws and regulations,
Whether it is traditional industries or emerging IT networks, we should attach importance to brand marketing. Learn how to sell yourself and get the maximum return with the least cost.
Yang Tao of 9FLASH wrote an article on "How the traffic of 9flash was cultivated", which was read by many webmasters and not only marketed his 9FLASH brand. It also increases the traffic of the website. What he wrote is exactly what our webmaster likes. Yang Tao is an absolutely intelligent person. He paid attention to the marketing of his website brand very early. At the beginning, he set a slogan for his website and said, "Love you is like a mouse loves rice." He wrote his experience. It has been recognized by everyone and branded in the hearts of readers. His brand will naturally improve. His article has also been reprinted in major media, including Sina. Otherwise, how can a personal webmaster get millions of yuan of investment from a Japanese Chinese funded enterprise.
The acquired company values the brand of 9FLASH, so the value brand of the website ranks first, and the content is the secondary focus after the brand.
So, what effect can online marketing play? What problems can they solve for you? I think it can solve your flow problem, increase the popularity of the website, and bring you high cash income.
"Good 123" is nothing more than the peak work of individual webmasters. Many people think Li Xingping is a good marketer. I don't think so. His success is accidental and unrepeatable. I don't deny his success, but in terms of brand marketing, he is definitely a weak person. Li has been a website for N years, and his good 123 profit model has always been very single. However, Li is introverted and refuses all foreign partners. At the Xiamen webmaster conference organized by 265, it was his first time to go out of Guangdong Province in so many years, which is really embarrassing. The price of Good 123 has always been rumored to be acquired by tens of millions on the network, in fact, from what Li said at the Xiamen webmaster conference. People in the circle also understand that Baidu has picked a big bargain, and they really admire Li Yanhong's ability to insert at the sight of sewing.
In fact, Hao123 has deeper value to explore. Baidu's acquisition of Hao123 is not for nothing. It is to use its brand advantages in personal webmasters to promote Baidu products at a deeper level, and Hao123 is undoubtedly a good platform.
Improve the link popularity of the website from three aspects
The role of website link popularity in search engine ranking has been widely recognized and valued. In fact, even if you do not submit your site on Google, but have links with other websites, Google may also include your website. The search engine may also determine your website ranking completely based on your link popularity.
This paper discusses how to increase the link popularity of websites from three aspects: internal links, introduction links and introduction links.
1. Internal link
Internal links refer to the mutual links between pages within the same site.
Cross link important pages back and forth repeatedly. The purpose of this is to let the spider of the search engine know that this is your most important web page.
Cross link pages also help spiders find and index your important pages more quickly, especially when these pages are deeply embedded in the website.
2. Import link
Introduction of links means to let other relevant websites link to your website. There are two types of incoming links:
*Create your own subsites to link to your main site
Build several small websites related to your website theme, link them to each other, and then link back to your main site.
Select the keywords of the main site, use the same keywords as the link name, and link other small sites to the main site. This is because some major search engines, such as Google, pay special attention to link names.
*Find website exchange links
Your linked objects include:
i. Websites linked to your competitors
To find these websites, you can enter "link:" in the search engine, followed by the competitor's domain name, such as "link: theirdomain. com" and "link: www.theirdomain. com.", and pay attention to the quotation marks.
ii. Related websites in search engine classification retrieval
All the websites in the directory related to your industry in the main search engines are ideal link objects.
Iii. Relevant websites that can be submitted and registered
To find these websites, you can first enter "add url" "your keywords" ("website login" "your keywords") in the search engine, such as Google, and pay attention to the quotation marks. Search these sites repeatedly by changing keywords.
The basis for introducing links is that the website has high quality, otherwise, other websites are unwilling to link to you. If your website is rich in content and high in quality, other relevant websites will actively link your website to their website.
3. Export link
Outgoing links refer to other websites that you link to unilaterally on your own initiative.
SPIDER needs to search the outgoing links of the website to determine whether the site content you link to is related to your website content.
Search engines like links that are related to your website content.
In addition, in the process of making links, the following issues should also be noted:
*Link keywords
Carefully select keywords for your internal links and outgoing links. Keywords are the most important factor to judge the relevance of a web page, and the entire web page should use these keywords. These keywords are also used in the title and link of the page to describe the page.
Therefore, it is recommended that you use keywords related to the content of the page to name the page. At the same time, the link name of this page (used for other pages to link to this page) also uses this name. For example, if the title of the page is Link Popularity, the link name of the page is also "link_popularity. html."
Remember to add a hyphen or underscore between the words of each link name to ensure that the search engine indexes each word separately. Don't put all the words together, like "linkpopularity. html.".
Also make sure that all link titles that link to that page use the link text "Link Popularity". In this way, every link is unified through keywords.
*Link Quality
Research shows that link quality is as important as link quantity.
In the process of planning link popularity, the key is to win links to the following websites: search engines such as Google, popular website portals such as MSN, directory searches such as YAHOO and ODP (Open Directory Project), popular websites such as EBAY and AMAZON, news websites such as CNN, blog websites and websites related to your website theme.
This is because search engines trust sites that can link to major search engines and web portals.
There are two types of introduced links that are mistaken for increasing link popularity:
*Click paid search engine advertising links, such as keyword ads of OVERTURE and Google, and affiliate program links.
These links will not directly point to your website, but to the leader's website, so they will not increase your link popularity.
However, if you host the member federation yourself, and there are member federation programs on your server, tracking member websites and pointing them back to your website will still help to improve your link popularity.
*Exchange Link Site
Remember, do not use links on exchange link websites. Many top search engines treat these links as spam links.
On the Advertising Management of Search Engine Sites
Search engines, including classified directory sites typical of Yahoo, were once the limit of ICP's business pursuit. Indeed, the search engine is one of the most widely used Internet services. Even from the perspective of simple advertising resources, it also has the conditions to breed a large number of page displays (i.e. advertising displays). The most important point is that the use of search engines can express a user's pursuit of a certain content or thing, and the site knows what he is looking for on the network. Therefore, as long as the technology is licensed, it will definitely bring visitors to the destination site, and in this process, it will get its own benefits.
Advertising management system is extremely important
The site architecture of the search engine is very complex, and the operating system is highly relevant, so it is impossible to transplant the system at will. Therefore, once the operating system is determined, the first thing is to choose an advertising management software that meets the requirements of the system. Generally, search engine sites are built on UNIX operating systems. CGI programs developed and compiled in C language are popular internationally as advertising management tools, such as Ad Juggler, Central Ad, and Net Gravity. More small and medium-sized sites use Perl script management. The above mentioned commercial software can complete more complex advertising management work, such as customer grouping, setting the maximum number of displays, clicks and display time, choosing to broadcast as soon as possible or average, comprehensive customer report functions, etc. For search engines, advertising management is particularly difficult, which requires accurate advertising on various types of pages. However, the large amount of computing resources used by search engines makes the server load relatively large, so many large search engines move the advertising management system to a special server to balance the system load.
Generally speaking, search engine sites do not need to develop ad management systems on their own, but can purchase special commercial software packages. The most important thing when choosing software is to use it together. It is not worthwhile to blindly compare and choose expensive management systems. If you use the management script developed in Perl language, you can improve it to a certain extent according to your needs to make it more in line with your needs. However, no matter what kind of system is adopted, it is necessary to at least provide customers with a check path for the number of displays and clicks.
Formulate multi-level advertising price
Generally speaking, search engine sites can produce more page views than other sites, that is, they have more advertising resources than others. At this stage, domestic search engine sites cannot sell all advertising space, and even some sites have higher advertising unit prices than foreign sites of the same type.
According to foreign practice, the CPM price level of advertisements on the general pages of search engine sites is relatively low, generally about $10, while the price of advertisements after targeted filtering can be set much higher. For example, at Yahoo, if you buy 1000000 advertisements for netizens in a unique city, you may have to pay 60000 to 90000 dollars. Therefore, for search engine sites, the advertising unit price should be graded according to the service value as much as possible. One form of advertising is called "Run of the Site". The price of this advertising service should be the lowest, while the advertising on category pages can be increased by 50% - 100%, or even more. Advertisers are also willing to pay for more efficient advertising campaigns.
Make full use of exposed resources
When a user uses a search engine, reaching the search results page is often the time when the user is about to leave the search site. In this process of exposure, search engines should try their best to encourage users to click on advertisements and other profitable links, rather than clicking on ordinary items. Therefore, specialized search engine sites will be full of various profitable business information on the results page. For example, when you search for the keyword "marketing" on Yahoo!, some advertisements of marketing consulting companies may appear on the results page, and Amazon Bookstore will remind you to buy a book about "marketing". Beyond.com will remind you to buy a set of marketing management software on its site; Of course, Yahoo will remind you to check whether there is news about "marketing" today, and link you to Yahoo about "marketing"! Club, in short, either take you to the advertiser's site or keep you on the Yahoo site.
Keyword advertising is a magic weapon
Each type of website can provide a unique way of business promotion, and the mastery of keywords by search engine sites is a great resource. The simplest is that the site can determine the advertising content and various link relationships on the result page according to the keywords entered by the user. More importantly, the site can learn about the interests of network users, and see which manufacturers' products may be concerned by netizens, except for the pornographic keywords that rank very high. The extended use of keyword advertising is even more a wonder in the online advertising industry. For example, when users type "Nestle", the ad appears as "Maxwell", and I don't know what Nestle thinks; When the user types "Marlboro", the advertisement of "Zhongmai Yanke" appears. I wonder if Marlboro needs to jump up in a hurry.
A more detailed website promotion plan
Abstract: Making a website promotion plan is a website promotion strategy in itself. The promotion plan is not only an action guide for promotion, but also a measure to test whether the promotion effect reaches the expected goal. The website promotion plan should include at least three basic contents: the stage objectives of website promotion; Website promotion methods adopted at different stages of website publishing and operation; Control and effect evaluation of website promotion strategy.
Website promotion plan is an integral part of online marketing plan. Making a website promotion plan is a website promotion strategy in itself. The promotion plan is not only an action guide for promotion, but also a measure to test whether the promotion effect reaches the expected goal. Therefore, a reasonable website promotion plan becomes an indispensable part of the website promotion strategy. The online marketing plan contains many contents, such as the function, content, business model and operation strategy of the website. A good online marketing plan should be completed before the official construction of the website, and provide overall guidance for the actual operation. The website promotion plan is usually completed in the website strategy stage, and can even start the website "promotion" work in the website construction stage.
Compared with the complete online marketing plan, the website promotion plan is simpler, but more specific. In general, the website promotion plan should at least include the following main contents:
1. Determine the stage objectives of website promotion. For example, the number of independent visitors per day, relative ranking compared with competitors, performance in major search engines, number of links to websites, number of registered users, etc. will be achieved within one year after the release.
2. Website promotion methods adopted at different stages of website publishing and operation. If possible, it is better to list the specific website promotion methods at each stage in detail, such as the name of the search engine login, the main form and media selection of online advertising, and the cost to be invested.
3. Control and effect evaluation of website promotion strategy. Such as the control of phased promotion objectives, promotion effect evaluation indicators, etc. The control and evaluation of the website promotion plan is to find problems in the process of online marketing in time and ensure the smooth implementation of online marketing activities.
The following describes the main contents of the website promotion plan in the form of cases. Due to the different situations of each website in actual work, these steps and methods are not necessarily copied, but only used as a reference.
Case: Promotion plan of a website (simplified version)
Here, the first promotion year of a website is divided into four stages, with each stage lasting about three months: the website planning and construction stage, the initial stage of website release, the website growth stage, and the website stability stage. A company produces and sells tourist souvenirs, for which a website is established to promote the company's products, and has the function of placing orders online.
The promotion plan of the website mainly includes the following contents:
1. Website promotion goal: it is planned to reach 2000 independent visitors and 10000 registered users every day one year after the website is published;
2. Promotion at the stage of website planning and construction: that is, the preparation for promotion has been started before the official release of the website. During the website construction process, Google, Baidu and other search engines have been optimized in terms of website structure, content, etc;
3. Basic promotion means at the initial stage of website release: log in to 10 major search engines and classified directories (list the websites planned to log in), purchase 2-3 real names/general websites, and establish website links with some partners. In addition, cooperate with other marketing activities of the company to release corporate news in some media and industry websites.
4. Promotion during the website growth period: when the website has a certain number of visitors, in order to continue to maintain the growth of website visits and brand promotion, online advertising is put on websites of relevant industries (including websites and column selection, advertising forms, etc. planned to put advertising), and advertising is put on several relevant professional electronic journals; Exchange resources with some partners;
5. Promotion during the stable period of the website: send online coupons irregularly in combination with the promotion of the company's new products; Participate in ranking and evaluation activities in the industry to obtain news value; When conditions are ripe, build a neutral industry information website related to the core products of the enterprise to assist in promotion.
6. Evaluation of promotion effect: track the effect of promotion measures of major websites, regularly conduct statistical analysis of website traffic, cooperate with professional network consultants when necessary to conduct online marketing diagnosis, improve or cancel the promotion means with poor effect, and increase the proportion of investment in promotion strategies with obvious effect.
This case is not a complete website promotion plan, but only a general list of some important promotion content. However, from this simple website promotion plan, we can still draw several basic conclusions:
First, developing a website promotion plan will help to have a target in the website promotion work, and carry out the work step by step and purposefully to avoid important omissions.
Second, website promotion has been carried out before the official release of the website, especially for the optimization of search engines. In the website design phase, the need for promotion should be taken into consideration and necessary optimization design should be done.
Third, the basic methods of website promotion are applicable to most websites, that is, the so-called general website promotion methods. A website usually needs to carry out these conventional promotion during the construction stage and the initial release stage.
Fourth, different methods need to be adopted in different stages of website promotion, that is to say, website promotion methods have the characteristics of stages. Some website promotion methods may be effective for a long time, while others are only applicable to a certain stage or adopted temporarily. Various website promotion methods are often used together.
Fifth, website promotion is one of the contents of online marketing, but not the whole of online marketing. At the same time, website promotion is not isolated and needs to be combined with other online marketing activities.
Sixth, after the website enters a stable period, the promotion work should not be stopped, but because it is difficult to further increase the number of visitors, it is necessary to adopt some promotion strategies beyond the conventional ones, such as the plan to build an industry information website in the above case.
Seventh, website promotion cannot be carried out blindly, but needs to be tracked and controlled. In the website promotion evaluation method, the most important indicator is the website visits. The change of visits basically reflects the effectiveness of website promotion. Therefore, the website visit statistical analysis report plays a vital role in the success of website promotion.
What is given in the case is the overall plan of website promotion. In addition, it is also necessary to develop a detailed plan for each specific website promotion measure, such as the search engine promotion plan, resource cooperation plan, online advertising plan, etc., so that it can be more specific, prepare for more problems in advance, and facilitate the control of website promotion effect. This article omits these details, and the implementation plan of specific website promotion methods will be appropriately interspersed in the follow-up content. In addition, the complete website promotion plan also contains more detailed content, such as marketing budget, stage promotion goals and evaluation indicators.
Publicizing personality is the way to success of personal websites
Recently, I often met someone on the Internet who asked, "What kind of websites should we do now?"? On this issue, I wonder whether the current personal websites can't find the north and have no sense of direction in this impetuous network? Climacteric syndrome still appears.
Back to the end of the last century, our personal website has also gone through ten years. From the initial "Hello World" to the crazy pursuit of traffic, to the current idea of making money as the center, our personal webmaster community has always kept pace with the times with the advanced productivity representatives of the Internet industry. Anyway, it is the mainstream trend of thought among individual webmasters to run websites in order to make money and achieve their own business.
So, what kind of personal website can make the most money now? In fact, this problem is of no practical significance. As the saying goes, "The secrets of nature cannot be revealed", many things will not work as soon as they are said. If Li Xingping, the webmaster of HAO123, had sent a post to the outdated forum in 2000 to tell everyone that it is promising to be a website, I believe that every webmaster is confident that he can create pages like HAO123, and then there will certainly be a large number of website stations at that time, which will be enough to submerge HAO123 and carve up the market of "home page", then is there any myth of HAO123 today? As the old saying goes, "One turnip, one pit" means that others can succeed in a certain type of website, which does not mean that you can also succeed. This does not mean that success cannot be copied, but when you see others' success, it means that you have lost the time and opportunity to achieve that success. What is the opportunity? Chance is that others do not know and you know that once the method is known by all the people on earth, the opportunity will automatically become invalid.
In this Internet full of gold, every type of website is a rich mine. If this mine digs, that mine digs, in the end, it will only carry sedan chairs for others and act as cannon fodder. Then why not pick a piece of land you are most familiar with for excavation? We should recognize our own advantages and disadvantages, and determine what type of website to do according to our own situation and hobbies. The biggest advantage of personal websites is that they are populist and appealing to visitors. The most important thing is to make the website exquisite, fully tap the depth of the website, and fully integrate their own thoughts and personality into the website. It is best to let visitors see what they stand like. Only the website has a vivid image can leave a deep impression on visitors. If there is no difference between going to your website and other websites, it means that your website is really a failure.
Do what you love most: Only in this way can you persevere and persevere in the end. Don't have too many ideas about personal website. The only idea should be to make the website the way you feel best and not be influenced by the opinions of visitors. When the website has not started to make money, don't think about how to make money, only when you suddenly find that the website has started to make money for you. Because many times when you think you can make money, it is often an illusion. Only when you see the carrot hanging in front of you, you can't eat it, and you are deceived to keep chasing after it. In the end, you find that the carrot is still a long way from you. Only when you have no intention of making money, can you start to consider how to make money, because market orientation is the most real. Just like I used to make a Maibu commercial directory program and download it for free on the Internet, I was surprised by the wonderful response. Many webmasters who used this program asked whether there was a commercial version and were willing to pay me to make the program more perfect. Later, I applied for the domain name (www.glbuys. com) and opened the Maibu webmaster hall, mainly doing my own best ASP source code. I'm not saying how successful I am as a webmaster here. At least I haven't yet created huge wealth for the society, but I have a clear idea. I think I will keep the clouds open and see the moon bright.
Every individual webmaster should imagine his/her own image to be a little more great. A website should be self-centered. As for how to make money on the website, leave it to your visitors to think. Otherwise, being an individual webmaster will be too tired and boring.
How to evaluate the value of a website?
How to evaluate the value of a website? Let's not forget that although no one is making money on the website at present, the evaluation of the value of a commercial website should finally return to its profitability.
The author has a friend who is a reporter of a well-known magazine in China. Once she drew up a questionnaire and wanted to ask the person in charge of well-known websites in China to answer it. The question is a bit sharp: Which websites in China do you think are worth investing in? Why? As we all know, these websites are still not profitable, so why are they worth investing? Is your website worth investing in? Why? Regardless of the final results, this questionnaire points out an interesting topic: how is the value of commercial websites measured?
Generally speaking, a company is worth investing because it is profitable or has the potential to be profitable. Even in the United States, most Internet companies are still not making money. Why is it worth investing in companies that are not making money? What is the value of a website? In the United States, so many investors buy so-called Internet stocks. What is the value of the website in the minds of these people?
Some people say that the war between websites can be called the war of eyeballs. Everyone is striving for the favor of every Internet user. This view seems to indicate that the more people see a website, the higher its value will be. We saw the news report Yahoo! The number of page views of its website was exceeded by its competitor Lycos, and its share price immediately fell. Investors don't care about Yahoo! It is already a profitable company, but Lycos is not.
Pageview comes from two factors. One is the number of people on the website, and the other is how many pages each person on the website has seen. It can be written as the following formula:
Pageview=number of people on the station X average number of pages viewed by each person
If the number of visitors to a website is small, but the longer each visitor stays on the website, the more pages he or she sees, and the page view may still be high. On the contrary, it is possible that a station attracts a large number of people, but everyone stays for a short time and sees few pages.
It is difficult to take both into account when operating a website, because it involves the cost of the operator to produce network content or provide network tools or services. If you want to take both into consideration, only some so-called entry websites can do it. On the one hand, develop content (which can attract netizens to read page by page), and on the other hand, develop tools or services, such as free e-mail (which can attract registered members and ensure the number of online users every day).
However, no matter how Pageview came into being, its importance is gradually decreasing. Of course, the eyeballs of Internet users are very important, but if the eyeballs cannot be converted into profits, it is useless to have a high Pageview, which also causes people to question whether the production of online content can recover profits from online advertising.
Wall Street analysts and investors are no fools. Slowly, everyone finds it impossible to rely on online advertising to support a website in the short term. Even if the market for online advertising continues to grow, advertising revenue is not enough to support website operations in the long term. The reason why people paid so much attention to Pageview before is that it represents that the income of online advertising can be increased to some extent. The reason why TV advertising is expensive is because of its high audience rating. This idea is very reasonable!
However, when people found that no matter how high the audience rating is, the profits from advertising are disproportionate, the business direction of website operators began to slowly change, and Wall Street investors began to use different methods to evaluate the value of a website. The number of Pageview no longer represents everything. The number of people on the website, or even the number of registered members of a website, is more important than Pageview.
The reason is simple, because e-commerce will be the main source of income for a website in the future. Therefore, "head" is more important than "eyeball". For an e-commerce website, the Pageview does not have to be high, as long as there are many people on the site. Even the number of people who go to the station need not be more, as long as the transaction rate of everyone who goes to the station is high. The most important thing behind this idea is that the personal data database of netizens is of extraordinary importance.
Previous large websites used to pretend to be online media, providing content in exchange for advertising profits. The current large-scale websites provide content for the purpose of managing members, and finally use members' information for e-commerce. The model of the entire website is slowly shifting.
How to evaluate the value of a website? Let's not forget that although no one is making money on the website at present, the evaluation of the value of a commercial website should finally return to its profitability.
Five Elements of Excellent Website
1. Website content is not rich
As a kind of media, the most important thing that the website provides to users is the content of the website. No one will linger on a website without content, just like no one will read the same newspaper twice!
2. Fast page download
According to the research, page download speed is the key factor for websites to retain visitors. If a page cannot be opened within 20-30 seconds, ordinary people will have no patience. If you can't keep the download speed of each page fast, you should at least ensure that the home page speed is as fast as possible.
In the current situation, the main way to keep the page download speed is to make the page simple, only arrange the most important information on the home page, and try to avoid using a large number of pictures.
Although the heavy use of text has reduced the visual effect of the web page, which seems a bit stiff, according to a recent Canadian survey of "what Internet users see online", 92% of Internet users spend their online time reading text information.
3. Multiple functions and convenient use
The basic purpose of attracting users to websites is nothing more than to expand the popularity and attractiveness of websites; Transform potential customers into actual customers; Develop existing customers into loyal customers, etc. It is very important to provide users with a multi-functional and user-friendly interface, and maintain the ease of use of this function. In the final analysis, it is convenient for users to use a service whether online or offline. It includes convenient navigation system, necessary help information, FAQ, as simple as possible user registration program, etc.
4. Excellent website quality
The wrong link on the web page is often one of the main factors that people complain about the website. We can often see the feedback information generated by invalid links such as "the page has been deleted or cannot be displayed", "File not found", which is often unbearable and seriously affects users' confidence in the website. If the website can also provide 800 free service phones and callcenter and other contact information, I believe that it can not only reflect the strength of the company, but also fully reflect the good customer service.
5. Protect personal information
Today, personalized services are very popular. Many websites require users to register as members first. What is the purpose of the website to collect user information? How to use the user's personal information? Do you want to sell user information to other organizations? Will you use your personal information to send a large number of advertising emails to users? Do users have the right to choose this? Is the personal information filled in safe? Can I get the necessary return? These are issues that users are very concerned about. If a website does not make clear statements and commitments about this, such a website obviously lacks the necessary business ethics, or at least can be regarded as not respecting users enough# P# The way out for personal cooperative websites
A friend who likes to read IT publications or a webworm who often surfs websites online will surely remember how excellent and professional Tianjiao Game Space ("Tianjiao Studio") and Flying Bird Hardware Information ("Flying Bird Studio"), personal websites created by two old folk studios, are among many websites in China; Indeed, their website can be regarded as the best among peers, and their studio is the elder of domestic private IT organizations. More importantly, behind their website, there are many studio members working together to maintain
However, when I learned that all members of "Tianjiao Game Space" quit "Tianjiao Studio" and renamed the website "Youqu" these days; I was shocked when the "Flying Bird Hardware Information" station was closed and the "Heaven Reliant Hardware Portal" was created! Especially Tianjiao, I was amazed at their unity and harmony on Popular Software not long ago. To be honest, I am extremely unwilling to write this article. As a friend of Tianjiao and Flying Bird, I am really sorry to see them like this. In order to clarify the whole process, I asked the parties carefully. Let's see why they did so, so as to better explore the theme of this article. First, let's take a look at the "Tianjiao Event". To make a long story short, "Tianjiao website (that is," Tianjiao Game Space ") is maintained and updated by Luo Cheng, Lei Ming, Xueer and SUN. Other studio members have never participated and have developed their own businesses. However, some people use the website as capital to talk about investment without the knowledge of website members, The website members threatened to hand over the website and domain name if they didn't agree. Finally, in order not to intensify the conflict, the website had to change its name. " It's that simple. The "Flying Bird Event" is also similar to the "Tianjiao Event", but "Flying Bird" seems to have more room for negotiation than "Tianjiao Event", because the "Flying Bird" webmaster feels that using "Flying Bird" as the site name is too personalized, and it is difficult to have greater development. Therefore, it was renamed "relying on the sky". Of course, there are also contradictory factors among studio members, It's just not as obvious as "Tianjiao"; Relatively speaking, the website members in the "Tianjiao Event" seem to be more helpless.
Now that the fuse has been clarified, in order to avoid the recurrence of other similar situations in the future, let's take a look at such "personal cooperation websites" (the origin of "personal cooperation websites" will be mentioned later):
1) The establishment of "personal cooperation website" must not be hasty:
I don't know when many personal websites have been organized by two or three or even more like-minded friends to establish and maintain the same website. The members of this self organized group will generally be titled "XX Studio" no matter how long they meet and whether they know each other (Of course, there are also "XX Group", "XX Alliance", etc., but they are all the same); Because the establishment of this kind of studio is too hasty and simple, when we suddenly realized that it was the day when "studios" were everywhere. Although the slogans of various groups such as "studio" have been shouted, almost all such websites are still operated as personal websites. (In my impression, except for a few successful examples such as "your online communication studio" finally developed into "Chinese hot news", the rest are just like this.)
In this way, a nondescript nature of the site so formed! (That is, it is not a purely personal site made by one person, nor a commercial commercial site. I will call it a "personal cooperation site"!). If a site of this nature is managed in a loose personal site mode, it is destined to be a formal business in the future At the time of transformation, some members argued over a series of issues such as uneven interests, website ownership, and so on. As a result, one auction and two splits, foreshadowing was laid. This has been proved by too many precedents in the development history of domestic websites. Therefore, remember to cooperate after you think about it, or you will regret it.
2) Be sure to sign the agreement before cooperation:
This may have been noticed by many later generations, but it was not settled due to the loyalty of brothers, cumbersome procedures and other issues. However, practice has proved that this has played a decisive role in the distribution of interests and rights in the future! What's more, such cooperation is more interesting and authentic than the "empty talk" cooperation.
3) Before the construction of the station, please clarify the purpose of your cooperation:
Maybe you will say, is it still necessary to ask? Our cooperation is mainly to make the site better—— (It's a lot of talking! Is that your answer?) Now, please tell me without thinking, what is the development direction of your site? What role do you play in it? Suppose that one day, the site you co founded has made great achievements in a certain field, and venture capital is willing to pay a high price to complete the acquisition, will your respective goals be achieved?
4) There must be a decision-maker who can make decisions:
As the saying goes, "A group of dragons cannot be without a leader." In the website construction team, the same is true. We often see that in a "personal cooperation website", its members have balanced rights and are equal. Of course, this practice may reflect the principle of freedom and fairness, and will raise the interest of participants more. Most importantly, because of face problems, No one is ashamed to be the "boss", but the direct consequence of this is that everyone on the website thinks they are the boss. When "sharing the spoils", no one will give in. In the end, there will be internal strife, separation and other results. From the separation of "computer home" and "hot boys" in the past, to the separation of "flying birds" and "Tianjiao" now, in my opinion, The key problem is that there is no leader who can convince the members. The management mechanism with ambiguous rights is bound to cause such consequences, which is also applicable to other industries.
5) If you operate a website in a loose personal site mode, don't think about it for a long time:
At the beginning, it was hard for me to understand why some people would brazenly not give any labor in the "personal cooperation website"? Now that I think about it, I understand that the combination of interest as the driving force cannot last long, and the labor without return cannot last. The enthusiasm and ambition before cooperation will certainly weaken or even disappear after the baptism of time. When the "personal cooperation website" has developed to a certain scale, the loose management mode has begun to hinder the further development of the website. And the sequelae brought by this loose management are also quite terrible. Indeed, there are too many such sites that have failed in the process of commercialization, such as the "Flying Bird Software Station". The past glory has finally collapsed in internal disputes, with countless regrets and remorse... Fortunately, the renamed "Flying Bird" and "Tianjiao" have registered their own companies and started to implement commercial management. When you see this article, Maybe "Reliance on Heaven Hardware Portal" and "Youqu. com" have presented a new look to you. After all, their event represents the development direction of numerous similar websites in China, and their success or failure is of great significance. The way of "personal cooperation website" depends to some extent on the development of these two pioneers, Let's bless them together!
Admittedly, there are many other problems that should be paid attention to. Because of space, we should stop here; Therefore, when you want to cooperate with others to build a "personal cooperation website", please review yourself:
1. How much do you know about your partners? 2. Did you get together only on the basis of similar interests and have the idea of cooperating with each other? 3. Whether the various agreements, plans and commitments with legal effect have been settled before the construction of the station? Are the rights, obligations and division of labor between you and your partners clear? 4. Are you sure that over time, your or your partner's enthusiasm and ideas for the site are the same as when the site was originally built? 5. What is the purpose of your cooperation? Is it profitable? 6. What will you do if you and your partner can't get the return from building the site for a long time, or even feel that the site is your burden? 7. What would you do if your partner did not participate in the construction of the cooperative website for a long time? 8. When the website generates huge benefits, how should the original website members deal with it, regardless of their merits and how long they do not participate in the website work? 9. How will you and your partner manage the site? 10. Have you ever thought about thoroughly commercializing the site? How to proceed?
If you don't understand the above problems, even you can't understand them; Then, please, brother, you should be honest and stand alone# P# Five key steps for website promotion
Search the Internet, there are many research materials for website promotion, including many effective promotion methods. In fact, although there are many methods for e-commerce construction and enterprise website promotion, these promotion methods are always the same. Most of the time, we don't need so many promotion strategies. What we need is to do a good job of the website and implement the selected promotion methods more deeply, so that the website will gradually become famous on the Internet. Here, after learning the experience of predecessors and my own gradual exploration experiment, the author summarizes the five key steps of e-commerce website construction and promotion for your reference, which are briefly described as follows.
1、 Positioning analysis
Website analysis: dissect and analyze the website itself in order to find out the basic problems of the website; E-Commerce positioning: e-commerce positioning of enterprise websites to clarify the location of websites; E-commerce model analysis: analyze the e-commerce model of the website, and study the e-commerce model matching the website; Industry competition analysis: industry competition, comprehensive analysis of industry websites; Analysis of website development plan: feedback analysis on the implementation of short-term planning and long-term development strategy of e-commerce websites.
2、 Website Diagnostics
Website structure diagnosis: whether the website structure is reasonable, efficient, convenient, and consistent with user access habits; Website page diagnosis: whether the page code is concise, whether the page is clear, whether the page capacity is appropriate, and whether the page color is appropriate; File and file name diagnosis: file format, file name, etc; Access system analysis: statistical system installation, traffic analysis, regional analysis, visitor analysis, keyword analysis, etc; Promotion strategy diagnosis: whether the website promotion strategy is effective, backward, and whether the compound promotion strategy is adopted.
3、 Marketing analysis
Keyword analysis: whether the keywords are appropriate and whether the keyword density is reasonable; Search engine login analysis: what login method is used and whether the login information is valid; Link correlation analysis: whether the link is popular and belongs to the link with high correlation; Target market analysis: analyze the target market and study the relationship between the target market and marketing; Product analysis: analyze the characteristics and selling points of products; Marketing page analysis: the location of the marketing page, the content of the marketing page, and the first feeling of the marketing page; Marketing channel analysis: how to use marketing channels and how to develop new marketing channels; Follow up product and service analysis: follow-up product development and service feedback analysis; Price analysis: price, rationality, etc.
4、 Comprehensive optimization
Website structure optimization: structure optimization, e-commerce operation environment optimization, etc; Website page optimization: page layout, page design optimization; Navigation design: navigation convenience, navigation text optimization, etc; Link sorting: deal with the internal and external links of the website; Label optimization design: optimize the design of relevant labels.
5、 Integrated promotion
Website traffic promotion strategy: the key is the traffic problem, and many online marketing methods will be used in this process; External link promotion: the use of friendship link strategy; Viral marketing strategy: specific strategies need flexible application; Other promotion: pay attention to network changes and develop new promotion means.
The five key steps of website promotion mentioned above combine the knowledge of online marketing, e-commerce website construction, website promotion and website planning, and it is not excessive to call them the key steps that cannot be unknown. If you can fully understand these five key steps, with strong implementation and perseverance, then wait and see. Your website will be famous on the Internet. #P# Ten Methods of Website Speculation
If someone says that pie can fall from the sky, no one will believe it. However, many people believe that anything can fall from the current Internet in China, because there are so many "free lunches" on the Internet. From classover's registration at the beginning of the year to send Apple to Sohu to send "Kaedo" ice cream, from 8d8d to Yabao to send a car, from the free "Jiangnan Tour" in the green channel to the model tour of Ctrip, from A-A quiz to the dark horse quiz of the investment winner, the major websites can be described as crossing the sea in order to attract attention. Although the purpose of various award-winning activities is nothing more than to promote websites and attract attention, there are great differences in the operation methods and effects of various activities. The author divides them into six categories and describes them respectively.
1、 Sensationalism "Make a splash" means to attract people's attention, and "favor" is the purpose of making a splash, that is, to become the object of everyone's favor. This type of award-winning activities is the largest and easiest to copy among all activities, and also the lowest level. There are numerous sensationalism award-winning activities. They either win with ingenious ideas, such as classover giving apples, or attract the attention of netizens with huge prizes, such as Yabao giving cars, ChinaRen awarding houses, etc. As long as netizens are enthusiastic about participating in such activities, they don't need too much technology. Because this activity is simple and easy to operate, it is relatively easy to attract netizens to participate. It is said that a student netizen could get a basket of apples at most in the event of classover delivering apples. However, people who take part in such activities generally register for the activities, and it is not certain whether they will go back to the website after the activities. Therefore, the website hosting this type of activity will not be as effective as advertised, except for improving the temporary popularity and registered users with moisture content. In particular, the second scheme, because of the unfair competition factors, often fails to solve the problem, which is easy to attract complaints from netizens, but it backfires. For example, ChinaRen's awarding house activity was once ordered to stop by the industry and commerce department for violating the Anti Unfair Competition Law, which became a sensational event, which was unexpected by the organizers.
2、 Long line fishing Long line fishing is to catch big fish on a long line, which is a method adopted by most forums. Websites holding such activities often use some incremental benefits as bait to attract netizens to their websites for a long time. The most common method for this type of activity is to score netizens. For example, the winner of the investment in the first floor of the world scores every netizen who posts in the forum through the point system. According to the number of points, netizens are divided into tea guests, guests, VIP and other levels, and netizens of different levels can enjoy various services provided by the website. This method makes use of people's psychological characteristics to attract netizens to their own websites for a long time, create a relatively stable number of users for the website, and gather people with the same interests together. For netizens Scoring is not only for the final prize, but also for proving their worth among people who participate in similar activities and gaining a sense of achievement. This is also an important reason why many BBSs are very popular at present. There are also some professional websites of this type that change the scoring form in combination with professional characteristics. For example, Ctrip rewards netizens by mileage, which is just a change of dressing. In a sense, the group games also belong to this type.
3、 Buy one, get one free As the name implies, buy one get one free is a lottery sale in e-commerce. After customers buy a certain amount of goods on the website, the website will return a certain amount of shopping vouchers. Take Eastshop of Oriental Netscape as an example. As long as customers buy any kind of goods in the online mall, they can get "network elements" of equal value and a large amount of free online time. Customers can not only use the "network element" like shopping vouchers in traditional shopping malls, but also use free Internet time to wander on the Internet. This type of award-winning activities are mostly carried out by the BtoC website, which has no essential difference from the traditional promotional activities.
4、 Market test type Market testing is a kind of network award-winning activities that are less developed and more distinctive. The so-called market test is an activity that tests the market prospect or market potential of a project through award-winning activities. For example, the May Day "Free Jiangnan Tour" held by the Green Channel some time ago was held on the website to test the market prospect of online tourism (i.e. tourism e-commerce) in China and explore solutions for online tourism. In order to achieve this goal, they conducted a complete online travel operation. The only difference is that this activity can be attended for free. Analyze the market potential of China's tourism e-commerce, the advantages of online tourism and tourism e-commerce solutions suitable for China's national conditions through netizens' responses and post event summaries Case. It can be said that the participants in the activity are both lucky and experimental. Of course, this type can not only carry out market tests but also greatly improve the popularity of the website. However, it is worth discussing the credibility of the conclusions from this free activity test.
5、 Professional improvement The biggest difference between the professional improvement type and the above four types is that they require a high level of activity participants and have a clear purpose of the activity. This type of award-winning activities are mostly highly professional contests or recommendation activities. For participants, they need better professional knowledge and analytical ability. For event organizers, it is important not only to improve the popularity of the website, but to promote their own entrepreneurial spirit and business philosophy. Like the "century dark horse" quiz just ended by the investment winner and the "dark horse stock recommendation" to be launched soon, the purpose of the activity is to carry forward the rational investment spirit it has always advocated, make investors pay attention to the real value of listed companies, explore private investment experts, improve investors' analytical ability, and cultivate real users for the website. For netizens, it is unlikely to win the prize without certain investment knowledge and stock analysis ability. Relatively speaking, participants are more important to improve their professional skills than the prize itself. This type of contests with prizes tend to be high in prize, long in duration, round robin, and guided by experts throughout the process. For example, "Black Horse Stock Recommendation" is a large-scale activity that lasts for half a year, draws prizes every week, and has a bonus amount of 300000 yuan. But compared with the previous types, this kind of bonus is a kind of reward that participants get after working, and it is not easy to get.
6、 Business model It can be said that the operation of award-winning activities as a model is a new form. At present, there are few websites that carry out this business model, and the business field is relatively narrow. Network advertising in the Z era is the pioneer and initiator of this model. Z Times turned the ads that most people dislike into a treasure hunt game for duck farms, so that netizens could find duck food to feed their own ducks in the online ads of Z Times. Every three ducks raised big could participate in the monthly lottery. In this way, advertising can be changed from passive to active, and websites can gain advertising revenue through this new model. But those who participate in this type of activity are generally teenagers with strong curiosity and poor purchasing power. Whether this activity can truly guarantee the interests of enterprises remains to be examined, and whether this model has vitality remains to be tested in practice after Internet users become increasingly mature and step out of the stage of curiosity and fun.
7、 I want to buy XX This move should be used by the master. One of the four listed websites, Zhonghua. com, has used this move. Some time ago, China.com announced that it would purchase Sina, NetEase and Sohu. China.com, which paid 400 million dollars to make a bed, is absolutely capable of acquiring other three websites. The key problem is that it was only willing to do so, and finally it failed. In the end, China.org not only gained publicity from public opinion, but also established its position as the leader of wealth and boldness, killing two birds with one stone. The hype of China.com is not to blame, because he has this ability, not mean, but at most a little clever. The most blatant and shameless person who plays this trick should belong to Beijing E. Country E, a website that engages in networking with bicycles and mice, unexpectedly wants to purchase the famous American website etoys. It is true that how bold people are, how productive the land is. At present, etoys operates every month
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