How much money did you waste in marketing?

Most marketers only know that they are high, and they don't think they have enough budget

It seems that everyone is starting a business in this era, and the way to say hello is "Have you started a business yet?".

For an enterprise from 0 to 1, how to make its own brand is more difficult than raising children.

Many CEOs of start-ups feel that they are distressed to spend millions of dollars on advertising without a sound company. But I don't want to miss the outlet of new media marketing, so how can I play with new media with a small budget?

Shen Chen, the operator of phenomenal marketing cases and the founder of the new media marketing methodology "Panda Compass", also summarized a set of marketing logic for everyone in decades of practical experience, and refused to be a "big enemy".

In his opinion, unclear positioning, inaccurate channels, and poor content are the three major problems that will be encountered in marketing promotion. If you don't overcome the problem of spending more money, you will lose it.

How to use small budget to drive high exposure? He suggested three ways: endorse yourself, make a blockbuster, and create a pain point scene ".

First, it is necessary to create a popular product

Because of the restrictions on personnel and capital, start-ups should focus on building their own explosive products.

The so-called explosive product refers to a word of mouth product that ignites the market. It can be a function, a product, or a platform, with the focus on perfection.

Second, you should know how to speak for yourself

Having no money for promotion means that you have no money to hire stars to speak for you. How can you market your brand? Promote the product?

Fortunately, we are in the new media era, which has an important feature, namely, de authoritarianism, An ordinary person can be found and spread to the whole world as long as he is willing 。

In terms of corporate brand communication, we endorse ourselves and create an IP image of the enterprise, which can not only save a lot of endorsement fees, but also make the brand more personalized and easier to spread.

The creation of brand IP can be the story of the founder, the story of the employees, or even a cat. Like the cat in the Prime Minister's Mansion in Britain, it is so famous that it has become the IP of the Prime Minister's Mansion, bringing the Prime Minister's Mansion closer to the public.

"I speak for myself" was originally the slogan of Chen Ou, CEO of JumeiYoupin. This slogan has the personality of the new media era. It is remembered by the world because it shows a clear attitude. It is also just an important method of marketing in the new media era.

In fact, the form of brand expansion for self endorsement is becoming more and more abundant. Earlier, Wang Shi endorsed Vanke, Dong Mingzhu endorsed Gree, and Chu Chen endorsed Chu Shijian.

Recently, many enterprises have done short video promotion on dithering, and the brand promotion effect and delivery ability are very good.

It can be said that "speak for yourself" will be the inevitable choice of many start-ups in the future.

Why?

First, multi platform support saves huge traffic costs.

At present, the competition for good content among major platforms is very fierce. For example, today's Headlines, a rural girl spoke for her family's citrus, and accumulated more than 500000 fans on the platform. As soon as the citrus was mature, it was killed, and the sales performance exceeded more than 7 million, which was unimaginable in the past.

For start-ups that can't afford to hire CMOs, so many free platforms are your vast performance space.

In addition, it has strong resonance with consumers to ignite the brand.

Endorse yourself, show your products, brands, and your stories and content. Maybe your content is not yet mature, but it can draw you closer to the consumer and have a better resonance with the consumer. With resonance, the consumer will automatically forward your content and the content will explode.

Not only that, it is strongly related to accurate users and will have super cargo carrying capacity.

More fans does not necessarily mean more cash. The key lies in the accuracy and loyalty of fans.

Through the fan community gathered by the entrepreneurial company's own operation, it first screened out new users and precise users, who are gathered because of your products and your corporate culture.

At this time, whether you are doing brand promotion or product sales, there is much less so-called "psychological burden" 。 It can be strongly associated with fans to improve the ability to carry goods.

Information source Shangpin China : //ihucc.com/ , Enterprise website production, enterprise website design, enterprise website construction company