After the new article is released, why does Baidu keyword ranking suddenly disappear?

Then, why does Baidu keyword ranking suddenly disappear?

Many young friends who have just learned SEO are very worried about this problem and begin to guess whether my website has been punished by Baidu, which is not the case in fact.

When a new page is included by Baidu, the search engine will make an initial evaluation of the page quality. If the whole site itself has a high weight, the new page will usually rank relatively high.

After a certain period of time, the search results may be re evaluated by referring to the user's behavior indicators, such as point to display ratio, click through rate, page dwell time and other parameters. During this period of time, the ranking may fluctuate frequently, or even have no ranking.

Of course, this is not the final page ranking. After a certain period of time, if your page quality is relatively good, it will return to a reasonable position.

It is not excluded here that the page content quality is not high and is placed in a low quality index library.

So, as SEO personnel, how can we avoid this problem?

    1. Appropriate backlinks

When we talk about reverse links, we usually refer to the internal and external links. When a new content is published, in addition to user behavior indicators, it will have an impact on its ranking, and related indicators based on search principles will also have a certain effect.

The proper increase of internal links and some external links with high relevance will help stabilize the keyword ranking of new content. Of course, the number of these links should be properly controlled, especially the internal links. Do not use too many links in a short time, or it will backfire.

2. Increase weight transfer entry

Each link of a website will be given different weights based on different locations and page content quality. For example, the weight of home page navigation is relatively high, and the weight of high-quality content pages is also high.

If the new content page you create has short-term ranking pressure, it is necessary to increase the entry of the new content page on the above pages with high weight, which is conducive to spider rapid crawling and weight transfer.

3. Create quality content

The best way to avoid the low page quality rating of new content due to its low content quality and put it in a low quality library is to solve this problem at the source and create original high-quality content.

Information source Shangpin China : //ihucc.com/ , Beijing website production, Beijing website design, Beijing website construction company