The website production company will talk about whether changing the website title will affect the keyword ranking?

Forbid websites to modify keywords and titles at will. This often leads to a decline in website ranking, especially for new websites. Baidu search engine has several months of evaluation period. During this period, the website may be punished for arbitrarily modifying the title and keywords. If the company really needs to modify according to the operation needs, it can also be modified, but pay attention to the details and operations. If the modification method is appropriate, the SEO ranking will not be greatly affected; Otherwise, it will. So let's take a look at what we need to pay attention to when modifying the website title.

First, you cannot cross lines or completely change the title. It is normal to change the title, but it is obviously not advisable to change it too much. For example, the original keyword of the website is "Guangzhou APP Development", which can be changed to "APP Development" or "APP Software Development" instead of "Computer". After the APP is developed into a computer, the search engine will think that this is a new website, reassess the weight of the website, and

Second, try not to modify important keywords. For example, the keywords of my website are“ Website production ”And "SEO". As long as these two important target keywords are not modified, other unimportant keywords can be modified appropriately without too much impact. Important keywords are the core part of the website and cannot be modified at all. Modifying important keywords will definitely affect the website ranking.

Third, you can make some changes to the keywords. The original "Guangzhou APP development" can be changed to "Guangzhou APP software development", and "APP development" can be changed to "APP software development". This change is based on the extension of the target keyword and does not change the original meaning of the keyword. In fact, the target keywords still exist, but they have been expanded more widely.

Fourth, a few keywords can be added and a few keywords can be removed. If the website originally had three keywords, you can add one keyword or delete one keyword. It does not matter what keywords are deleted, but the added keywords must have similar meanings to the original keywords. If it is not a keyword with similar meaning, it is recommended not to add it. Only similar keywords can be added.

Don't be too afraid to change the website title. Don't listen to some rumors that the weight of website title modification will be reduced. This statement is pure bullshit, but it should also be noted that the website title is not randomly modified. If the modification is improper, it may affect the website ranking, or even destroy a website. To master the correct way to modify the website title.

Generally speaking, the website title should be set in the early stage of website construction. Try not to modify later, and be careful when modifying. Just like a person's name, you can register and change it once a year, and no one will recognize you.